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PAGE ONE
POLL POSITION
What Are You Watching In April 2018
 
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SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

NYSJ NETWORK
BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

COLLECTIBLE CORNER

Topps Living Set Top Selling Cards (To Date, All Out of Print)
1. No. 7 Shohei Ohtani 20,966
2. No. 1 Aaron Judge 13,256
3. No. 10 Derek Jeter 10,692
4. No. 13 Bryce Harper 9,515
5. No. 4 Rhys Hoskins 5,446
6. No. 14 Mallex Smith 4,529
7. No. 15 AJ Pollock 4,221
8. No. 11 Alex Gordon 4,143
9. No. 12 Jean Segura 4,052
10. No. 9 Jackie Bradley Jr. 3,959
11. No. 8 Russell Martin 3,953
12. No. 2 Joe Panik 3.650
13. No. 3 Nicholas Castellanos 3.339
14. No. 5 Ian Happ 3,042
15. No. 6 Nick Markakis 2,678
SOURCE TOPPS

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. signs 5-year deal for exclusive broadcast rights to air on its Amazon Prime platform in the U.K. and Ireland. The event had aired on Sky or Eurosport. Valued at nearly $43M by industry analysts

. adds to roster w ( + Belgian national team) 'Roc Nation Sports offers me something nobody else can offer – the unique opportunity to build myself into a global brand while also supporting my growth as an athlete'

NEW next 3 cards No. 16 No. 17 Chris Taylor No. 18 Paul DeJong 1 week only then out of print Past week card sold 9,515 cards 4th most to date

. autographed jerseys from all 30 teams Bidding open until April 24 All net proceeds benefit

. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity'

'We have come too far, we have sacrificed too much, to disdain the future now'

MARKETWATCH

NHL PLAYOFFS NBC NBCSN

COACHELLA April 20-21-22

NBA PLAYOFFS ESPN, TNT

NFL DRAFT April 26-28 AT&T Stadium Arlington, TX ESPN, Fox, NFL Network

KENTUCKY DERBY May 5 NBC

WNBA 2018 May 18 ESPN

THE PREAKNESS May 19 NBC

INDY 500 May 27 ABC

MLB DRAFT June 4-6 MLB Network

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

 

Brady, Eagles Drive NFL $1.65B Licensed Merch Sales

Tom Brady is not only good at throwing footballs, he's good at selling NFL licensed merchandise, and so are the defending Super Bowl champion Philadelphia Eagles, according to the NFL Players Assn. list of the Top 50 Players based on sales figures from the 2017 season — during which overall sales exceeded $1.65B for the fourth consecutive year — with Brady having held the No. 1 position for the entire campaign and five Eagles on the on list, the most of any team, led by QB Carson Wentz (No. 3), TE Zach Ertz (No. 17) and Super Bowl MVP QB Nick Foles (No. 22), who had not even been among the Top 50 players for the previous two years. MORE

Under Armour Puts The Rock In 'Motivational Marketing'

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Kobe Plays Point Guard For BodyArmor Vs. Gatorade

BodyArmor is coming for Gatorade and they are not kidding around, even though a new campaign, 'Thanks, Gatorade, We'll Take It From Here' — conceived, written and co-directed by Kobe Bryant, who is a major investor in the company — is full of humor, positioning Gatorade as an outdated drink and BodyArmor as the modern and better choice, with such BodyArmor spokespersons as James Harden, Skylar Diggins-Smith, Mike Trout and Kristaps Porzingas visually showing both sides of the battle: Harden wears Revolutionary War clothing into an arena, Porzingas uses a carrier pigeon to communicate with his parents, Diggins-Smith exercises in workout gear from decades ago, before they all declare that, like Gatorade, these things are obsolete and have been replaced by more productive options such as BodyArmor. MORE

No Business Like Shoe Business: Adidas Named Grand Sports Marketer Of The Year

In February, NYSportsJournalism named its Top Ten Sports Marketers of the Year for 2017. Now, after voting from among our 50K+ readers online, via social media and polling — with major input from analysts in sports business — adidas has been named the Grand Sports Marketer of the Year, joining an all-time roster than includes BBVA Compass (2010), Mission Athlete (2012), Stand Up To Cancer with MLB and MasterCard (2013), ALS Assn. (2014), Special Olympics (2015) and American Cancer Society (2016). FULL STORY HERE

Sixers Trust The Process In Jersey, Merchandise Sales

The Philadelphia 76ers have been trusting the process on the basketball court, with the team this past season winning 52 games (the most since 56 in 2001) and are in the playoffs for the first time since 2012, and that has translated into success off the court, as well, with the team ranked No. 3 for the season in merchandise sales (behind only the Golden State Warriors and Cleveland Cavaliers) — the Sixers highest such ranking since 2003 when the roster included Allen Iverson — and have two players among the Top Ten in jersey sales for the season: Joel Embid (No. 8) and Ben Simmons (No. 10), according the NBA. MORE

Zlatanised: Ibrahimovic Puts 'Z' Into ViZa World Cup Effort

Visa will be putting Zlatan Ibrahimovic's style, skill and panache to good use for the FIFA World Cup, with the financial firm and official FIFA partner signing him to be one of their faces for its global campaign — the tone of which has been set with such quirky slogans as 'Team ViZa,' "Zlatanised' and 'Everywhere Z wants to be' — with Z's more than 60M followers on social media and fans from his nine-team storied career (including the current MLS Los Angeles Galaxy) ready to come on board. MORE

Foot Locker Puts Artists, LGP Qua In Spotlight For Nike

Well-known for its campaigns starring NBA players, Foot Locker's new effort, 'Before and After the Bite,' stars established and up-and-coming artists as well as 18-year-old Philadelphia rapper LGP Qua, with a theme focusing on young creative people who struggle and push themselves to be recognized and then continue to re-write the rules of art and music when they become successful, with a lead spot featuring LGP Qua's original song, 'Hungry,' and a g