Friday, December 4, 2009
Woods' Numbers Still On Par With Marketing Partners
Tiger Woods' partners are supporting him through his challenging time and numbers from DBI show that his public appeal has dipped only slightly. MORE
Iverson's Return To Philadelphia Rings Marketing Bell
Allen Iverson is in a 76ers jersey for the first time since 2006, and the team, Reebok and others are ready with support. MORE
Is Drew Brees Ready To QB National Endorsement Deals?
The New Orleans Saints' quarterback has signed a deal with Fitness Anywhere and is on the brink of becoming a major national marketing spokesman. MORE
Shaq Signs As Spokesman For Susta Sugar Substitute
Marketing for the new product will see O'Neal continue to speak out against the dangers of childhood obesity. MORE
Grand-AM Racing Treads New Territory With Continental
Circuit signs tire company as new title sponsor and exclusive provider of tires. MORE
Marketers Send UFL Out In Style
Motorola, Men's Warehouse hand out fan-voted season awards, wrapping up the first campaign for the fledgling pro football league. MORE
Danica Patrick Going Three More Laps With GoDaddy
IndyCar race driver Patrick signs extension deals with Andretti Autosports and GoDaddy and prepares to shoot new Super Bowl TV commercials. MORE
NEWS FROM BostonSportsJournalism.com
Under Armour Flies Like An Eagle For Boston College
Bruins Launch Promo For 2010 Classic
Celtics Are 'Reloaded' To Reclaim NBA Title
NEWS FROM ChicagoSportsJournalism.com
Puma Is Bullish On Chicago With Retail Expansion
Sports Marketing Vet Name CMO For Chicago Cubs
Marcus Jordan-adidas Shoe Issue Gets Really Real
MORE NEWS ...
U.S. Senator Calls Foul On adidas' NBA Jersey Strategy
Marketing MVPs: Who Gets The Best Deal?
NBA Puts New Spin On Hardwood Classics Nights
Why Black Friday Was Green For Some, Blue For Others
Marketers Rally For Tiger But He's Still Not Out Of The Woods
Is Her Majesty The Queen And Her Loyal Subjects Ready For More Football?
The NFL has had fan and marketing success with its UK International Series, but Alistair Kirkwood, managing director of NFLUK, explains in a Q&A why a London Super Bowl is not feasible and that an expansion team is still years away.
Hollywood Going Big Game Hunting At Super Bowl XLIV
Johnny Depp, Angelina Jolie, Paul McCartney, Megan Fox and Tom Hanks are among the stars whose 2010 spring and summer releases are expected to be showcased during the CBS broadcast on Feb. 7. MORE
