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SPORTS MARKETING
AGENCIES/MEDIA/STATS
KEEPING SCORE

Which is the worst curse in sports history?
Chicago Cubs Curse of the Goat  40.33%
Madden NFL Cover  24.31%
Curse of the Bambino  18.78%
Sports Illustrated Cover  9.94%
Philadelphia's Curse of Billy Penn  4.97%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

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    SAY WHAT!

    “I think it’s a great story. It’s a testament to perseverance and hard work, and I think a good example for kids everywhere.”Kobe Bryant, who one night earlier said he wasn't following the story, talking about New York Knicks point guard Jeremy Lin after Lin scored 38 points to lead the Knicks to a 92-85 win over the Los Angeles Lakers on Feb. 10.

    MARKETWATCH

    BUY Jeremy Lin and "Linsanity."

    SELL Nike's Kobe System not working for the Los Angeles Lakers.

    HOLD Starting at quarterback for the 2012 Indianapolis Colts . . . 

    COLLECTIBLE CORNER

    $9.00: Asking price for 1990 NBA Finals Detroit Pistons-Portland Trail Blazers T-shirt, on eBay.
    $25.00: Asking price for 2007 San Antonio Spurs NBA Finals commemorative program, on eBay.
    $39.00: Asking price for Allen Iverson 2001 NBA Finals jersey, on eBay.
    $50.00: Asking price for Michael Jordan NBA Finals Chicago Bulls jersey (year not specified), on eBay.
    $1,599.00: Asking price for 2007-08 Topps Triple Threads card with autographs of three NBA championship players: Bill Russell, Moses Malone and Shaquille O'Neal, on eBay.

     

    NBA, TNT Set To Add Jeremy Lin To All-Star Rising Stars Game In Orlando

    At the beginning of February, Lin was barely a blip on the Hoops Nation radar. Now, he is off the charts and about to attend his first NBA All-Star Game event as a member of the rookies-sophomores' BBVA Rising Stars game in Orlando. MORE

    Q&A: Why Sports Marketing Is Fare Game At Subway

    In a big year for sports, Subway is making the most of its alliances to activate during March Madness, the Olympics and with MLB, the NFL and NBA. But as svp/global CMO for Subway FAF Tony Pace explains in this Q&A, the challenge is that "everyone is looking to distinguish themselves in the sports marketing space."

    Kate Upton, Carl's Jr. Gives Hungry Guys 'What They Want'

    Super-model and cover girl for the 2012 Sports Illustrated Swimsuit Issue, Upton follows in the footsteps of Paris Hilton by filming a spicy commercial for Carl's Jr. and Hardee's. MORE

    IndyCar Still In Fast Lane With Bridgestone

    With the 2012 auto racing season quickly approaching, IndyCar has extened its deal with Bridgestone's Firestone as the circuit's official tire, and also has signed a new deal with Discover Card. MORE

    NHL, Verizon Wire Up Alliance

    The league is expanding its activation targeting "tech-savvy" fans with a multi-year extension with Verizon Wireless that includes exclusive content via the NHL GameCenter smartphone and tablet apps. MORE

    Caroline Wozniacki Looking Out For No. 1

    She was the world's top-ranked female tennis player for almost 67 weeks until her Australian Open loss dropped her to No. 4. Now she's looking to get back to No. 1 and also capture her first career Grand Slam title. MORE

    NHL Set To Play 'Big House' For '13 Winter Classic

    It was not a well-kept secret but it still came with a few surprises: The NHL's New Year's Day jewel event will take place at the University of Michigan between the Detroit Red Wings and Toronto Maple Leafs. MORE

    Michael Phelps Heads To London Summer Olympics With Confidence (And Clean Hair)

    The gold-medal record setter has teamed with Procter & Gamble's Head & Shoulders for a global campaign that seeks to instill confidence in athletes and consumers alike. MORE

     


    50 Scent: Who The 'L' Wants To Host Super Bowl L?

    How about Los Angeles, Seattle, Green Bay, Pasadena, Miami, New Orleans and . . . ? MORE

    Report: NFL A Major Player In Sports Spend Rise

    If there was any question as to why the lockout between the NFL and the players will be resolved sooner rather than later, it was answered in a new study from IEG that shows the power of companies aligned with the league. MORE

     

    Anheuser-Busch Taps Into New Pact With Daytona

    A-B's Budweiser brand has renewed and enhanced its alliance with the Daytona International Speedway, home to the iconic Daytona 500, to build on a 30-year relationship. MORE

     

     

    NEWS FROM MLB 2012

    Is This Heaven? No, It's A Pepsi Max Commercial

    Pepsi Max revisits the classic film, Field of Dreams, with an all-star roster that includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Rickey Henderson, Randy Johnson, Evan Longoria, CC Sabathia, Lou Piniella — and a fleeting appearance by someone wearing the Yankees' No. 3. MORE

    MLB Greats Get Dirty For Mobil

    New Era Reignites Yankees-Red Sox Rivalry

    In The Pink: MLB Eyes Female Fans With VS Pink

    Delta Adds St. Louis Cardinals To Marketing Roster

     

    NEWS FROM NBA 2012 All-Star Game

    Derrick Rose Is 'Crazy' For adidas adiZero Shoes

    The NBA's MVP stars in a new campaign for adidas' Crazy Light shoes, in which he takes viewers on a tour of his Chicago neighborhood while explaining the meaning of '9.8.' MORE

     

    Blake Griffin Playing His Marketing Cards

    Nets Accelerate 2012 Drive To Brooklyn

    D-Wade Scores Jordan Brand Signature Shoe

    How Michael Jordan Propelled NBA Video Deals

     

    NEWS FROM 2012 Summer Olympics London

    London 2012 Launches Biggest Anti-Doping Push In Olympic History

    The London Organizing Committee for the Olympic Games unveiled a World Anti-Doping Agency-credited lab, which will operate 24/7 during the Summer Games and test more than 8,000 athletes - including every medal winner .

    Coke Activates Behind London With Eight Athletes

     

    NEWS FROM BostonSportsJournalism.com

    Now Batting For Dunkin': Ortiz, Pedroia. Crawford

    Dunkin' Donuts extends its "What Are You Drinking?" effort into baseball with TV and marketing with four Boston Red Sox stars and their manager, Terry Francona. MORE

    JetBlue ReUps Deal With BoSox, Fenway Park

    Boston Celtics Net Internet Alliance With Sun Life

    Dunkin' Donuts Hot For Boston Bruins' Rookie Seguin

     

    NEWS FROM ChicagoSportsJournalism.com

    Chicago Ramping Up To Speed For Bank Of America Marathon

    Bank Of America Unveils '10.10.10' Chicago Marathon Push

    Puma Is Bullish On Chicago With Retail Expansion

     

    MORE NEWS ...

    NCAA Dissecting Football Bowl Branding System

    Apple Sweetens Top 100 Brands

    The Game's Afoot At Nike, adidas

    New College Cheer For Heisman Trophy: 'Aaaflaaack!'
     

    Derrick Rose's MVP Puts Him In A Bull Market

    Adidas, Coca-Cola's PowerAde and the NBA were quick to hit the air waves and Internet with congratulatory ads and merchandise, and analysts say new marketing deals in such categories as telecom and cars are on the horizon. MORE