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SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
What Do Sports Marketers Love About Fall?
 
pollcode.com free polls
KEEPING SCORE

Best Sports Event of August:

• NFL Hall of Fame Game/Induction 65%
• U.S. Open 10%
Madden NFL 15 8%
• NFL Pre-Season 5%
• Little League WS 5%
• PGA Championship 2%
• MLS ASG 2%
• College Football 2%
• LPGA Championship 2%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

Lowe's: CFB Snack

SAY WHAT!

"As mother, a wife, and a passionate football fan, I am deeply disturbed that the repugnant behavior of a few players and the NFL's acknowledged mishandling of these issues, is casting a cloud over the integrity of the league and the reputations of the majority of players who've dedicated their lives to a career they love.” — Indra Nooyi, chairman and CEO for NFL marketing partner PepsiCo.

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
MARKETWATCH

BUY Welcome to the MLB post-season party: The Los Angeles Angels of Anaheim last night cliched the team's first AL West title since 2009 with a 5-0 win over the Seattle Mariners. The Angels were four games out of first in early August but have gone 27-5 since Aug. 10, have an MLB-best 95-57 record and lead the Oakland A's by 11 1/2 games.

SELL Jameis Winston, QB for Florida State University, will be suspended for the first half of Saturday's game against Clemson for yelling an "offensive and vulgar" in the FSU student union, according to Florida State interim president Dr. Garnett Stokes and AD Stan Wilcox.

HOLD Greg Hardy, DE for the Caronlina Panters, has joined Adrian Peterson on the "Exempt/Commissioner's Permission" list, which means that he will not be be able to participate in any team activities, including games, until his legal issues are resolved, but will continue to receive his salary.

UPCOMING Tampa Bay Buccaners at Atlanta Falcons, Sept. 18, CBS/NFL Network Thursday Night Football (8:30 PM ET)

UPCOMING Pittsburgh Steelers at Carolina Panthers, Sept. 21, NBC Sunday Night Football (8:30 PM ET)

COLLECTIBLE CORNER

$50.00: Asking price for Tim Duncan autographed San Antonio Spurs ball, on eBay.
$199.99: Asking price for Magic Johnson autographed piece of Chicago Stadium floor from 1991 NBA Finals, on eBay.
$699.99: Asking price for Hakeem Olajuwon-Shaquille O'Neal autographed photo from 1995 NBA Finals, on eBay.
$750.00: Asking price for Michael Jordan and LeBron James autographed Upper Deck Sports Nation card, on eBay.
$1,100.00: Asking price for Bill Russell autographed 2011 Leaf 1959 NBA Award Winners card, on eBay.

NBA Likes The Sound Of Audio Alliance With Harman

Calling it the league's first official partnership in the audio category, the NBA has signed a multi-year, multi-platform deal with Harman International, which will encompass the NBA, WNBA, D-League and USA Basketball, produce NBA player- and team-branded headphones and equipment and get significant presence at such jewel events as the 2015 All-Star Game in New York and the pre-season NBA Global Games beginning next month, all to be supported by multi-media marketing, promotions and a sweepstakes. MORE

Bryan Cranston Breaking Balls For MLB, TBS Playoffs

As Walter White in Breaking Bad, Bryan Cranston played a high school chemistry teacher turned crystal-meth dealer, but as the MLB post-season approaches he reverts to his real-life persona as an actor who is a huge baseball fan, and he gets to evoke both in a multi-platform effort for TBS' coverage when he stages a one-man show in which he recreates memorable baseball events involving Carlton Fisk, Kirk Gibson and Derek Jeter with the assistance of world-renowned ballerina Misty Copeland, former pitcher Pedro Martinez and animated icon Bugs Bunny. MORE

Vizio, Griffin Feel Poetry In Mouthguards, Bobbleheads

Seeing both the fanciful and nonsensical sides of relatively non-descript items such as mouthguards, tearaway warm-up pants and bobbleheads, Blake Griffin shares his inner beatnik poet in a new campaign for Vizio to support the consumer electronics firm's division of Ultra HDTVs, which lives up to the tag, "See the beauty in everything" when the NBA All-Star offers lines including, "It ain't no big thing to take an elbow to the face/Because my Silcone mouthguard is there to keep my pie hole in place." MORE

Price Points: Niners, Cowboys Most Costly NFL Venues

This Sunday, when the San Francisco 49ers host the Chicago Bears in the first official NFL game in the new $1.2B Levi's Stadium, fans will see what has been called the most high-tech sports venue in the world and also pay the most among their pro football peers for the right to enjoy the event in person, with a family of four expected to shell out $641, according to a new survey from Team Marketing Report, which puts a journey to see the Dallas Cowboys in AT&T Stadium not far behind at $634. MORE

NHL Fans Get A Mouthful With New P&G Alliance

The NHL has added Procter & Gamble to its roster of marketing partners, with global consumer goods giant putting its division in Canada front and center to bring its oral care division to fans, including a multi-platform campaign for such products as Crest, Oral-B, Scope and Fixodent to run throughout the season and league veteran Martin St. Louis and his wife Heather being signed to support the launch of and marketing efforts behind Crest Sensi-Relief. MORE 

Join The Club: Michelle Wie Gets Covered By Golf Digest

In a move that is not par for the course, Golf Digest has put Michelle Wie on the cover of its October 2014 issue, the first LPGA star to grace that position for the publication since Lorena Ochoa in August 2008 — relatively recently compared to the LPGA cover droughts at Golf Magazine (Annika Sorenstam in 2003) and Sports Illustrated (Nancy Lopez in 1978) — just months after Golf Digest took considerable heat for its cover (and inside pictorial) with non-golfer Paulina Gretzky, which inspired its editors to sarcastically declare, 'We have a woman on the cover who makes her living . . . playing golf!?' MORE

Hot Off The Press: Favre, Milk, Formula 1, Fight Like Dylan

 

NEWS FROM NFL 2014


NFL Stars, Partners Shine In New Marketing Season

  Peyton Manning and Richard Sherman were on opposite sides of the line during Super Bowl XLVIII, but with new campaigns from Nationwide and Campbell's Chunky soup, respectively, they now join a plethora of players who have lined up on Madison Avenue to help usher in the 2014 season for official NFL brands and others, including Aaron Rodgers (State Farm), Johnny Manziel (Snickers), Eli Manning (alongside brother Peyton for DirecTV), Cam Newton (Gatorade, Under Armour), Marshawn Lynch (Skittles), Larry Fitzgerald (Visa, NFL Mobile from Verizon), Colin Kaepernick (Madden NFL 15) and Drew Brees (Visa), all of which for many is just a prelude to Super Bowl XLIX this February, for which NBC is already getting $4M for 30-second spots. MORE

Doritos Details Plans For Fans To 'Crash' Super Bowl 49

Now entering its ninth year, "Crash the Super Bowl" from PepsiCo's Doritos brand continues to draw global attention while keeping the promotion itself invigorated, this year touting via a multi-platform marketing push a $1M top prize and a trip to the Big Game in the University of Phoenix Stadium this February for the creator(s) of the winning consumer-generated spot, plus the opportunity to work for a year at Universal Pictures in several creative capacities and on several film projects, in addition to having the commercial air on NBC during Super Bowl XLIX and then going into regular rotation, following in the Madison Avenue footsteps of last season's winner, "Time Machine." MORE

Microsoft Plans NFL Tech, Xbox, Fantasy, Marketing Blitz

Entering its second season as an official NFL partner, Microsoft is unveiling a multi-platform strategy intended to expand and enhance its alliance with the league and its fans, including Surface 2 tablets on sidelines during games for players and coaches to review action, Xbox activations to boost in-game and fantasy experiences, an "on-the-go" option for the Microsoft NFL app for Xbox, a centralized gathering of content from such sources as NFL Network and NFL Now, presenting sponsorship of NFL Kickoff on Sept. 4 and a multi-media marketing push to support the entire effort. MORE

Ship Shape: Cruise Liners Boost Manifests With NFL Deals

The NFL is accustomed to running on the ground and throwing passes through the air, and now a growing number of teams are showing their fans how to travel by sea via alliances with such cruise line companies as Carnival, Celebrity, Princess and Norwegian, including multi-platform advertising and marketing, in-stadium activations and such on-board experiences as meet-and-greets with team legends, live viewing of games and recreating tail-gate parties at sea. MORE

NFL Players, Surfer Dude Take Visa Checkout To Extremes

Peyton, Eli Rap For Real For DirecTV Fantasy Zone

Johnny Manziel Muscles In To Tiger Woods Territory

Madden Season Rings In $15B Videogame Industry

Verizon's Got The NFL Goods In 'More Everything" Push

 

NEWS FROM MLB 2014

TAKE A STAND: STAND UP TO CANCER NAMED GRAND SPORTS MARKETER OF THE YEAR

Cancer is an aggressive disease that impacts mothers, fathers, sons, daughters, brothers, sisters, relatives, friends and co-workers. The best way to beat it: Be even more aggressive in finding a cure. That is the heart of the strategy that drives STAND UP TO CANCER, which along with key partners MAJOR LEAGUE BASEBALL and MASTERCARD used in 2013 multi-media marketing and platforms that reached consumers and corporations to support an overarching plan of empowerment to get funds directly to doctors, scientists and hospitals to hasten research to end cancer. MORE

First Class: MLB, Jeter Honor Lou Gehrig, Speech

On July 4, 1939, Lou Gehrig — the first baseman for the New York Yankees known as "The Iron Horse" — stood at home plate in Yankee Stadium and gave a speech in which he called himself "the luckiest man on the face of the Earth,' this despite the fact that he was suffering from ALS, a disease that would claim his life, at age 37, but would also give the affliction a name that draws attention and funds, albeit still too little for a cure. This week, MLB along with ALS Association and other groups working to find a cure for Lou Gehrig's Disease, are bringing the fight to MLB stadiums and fans with a national push that includes a PSA featuring Yankees captain Derek Jeter and first basemen from each of baseball's 30 teams, who recite the speech interspersed with historic footage of Gehrig from that day 75 years ago. MORE

Kiss Adds MLB Clothing To Caskets, Condoms, Comics

Since 1977, Kiss has licensed products in some 3,000 categories that have accounted for more than $1B in total retail sales, but the iconic rock group has now found another field of merchandise dreams, signing with MLB to produce a line of T-shirts with a logo inspired by the 1975 release, Dressed to Kill, to be followed by apparel that will harken back to the classic song, "Detroit Rock City," all thanks to the fact that Gene Simmons and Paul Stanley call themselves "die-hard fans of Major League Baseball." MORE

Mud Hens, IronPigs: MiLB Scores In Merchandise Sales

Pepsi Extends MLB Alliance, Adds Harper

MapQuest Shows MLB Fans The Best Way To The Game

Church & Dwight Goes To Bat With MLB

No Place Like Home For MLB, Coldwell Banker

 

NEWS FROM BostonSportsJournalism.com

Buick Keeps Sales Ball Rolling With Soccer

General Motors brand Buick has signed on as the title sponsor for the upcoming friendly match between two iconic soccer clubs, Liverpool and AS Roma, and the automaker intends to keeps its recent upswing in sales and consumer profile high via 'Buick Football At Fenway' on JUly 23, an event that will air on NBC Sports and is being conducted under the auspices of Fenway Sports Group, which owns the Boston Red Sox and Liverpool, the latter of which also includes minority interest owner LeBron James, who just might make an appearance at the game due to his alliance with FSG and its marketing arm, Fenway Sports Management. MORE


NEWS FROM SanFranciscoJournalism.com

Go West: NHL '15 Outdoor Game Inside Levi's Stadium

The NHL will stage an outdoor game in California for the second consecutive season when the Coors Light NHL Stadium Series hits Levi's Stadium, the new $1.2B home of the NFL's San Francisco 49ers, in February, with the nearby San Jose Sharks hosting the defending Stanley Cup champion Los Angeles Kings, but there will be several firsts, with this being the first outdoor game in Northern California, the first outdoor game for the Sharks and also the first NHL outdoor game to be played in a venue that will host the Super Bowl (historic Super Bowl 50, scheduled for February 2016). MORE

BMW Joins Gold Rush To 49er's Levi's Stadium

United Airlines On Board As Niners, Levi's Partner

P&G's Duracell Powers Seahawks-Niners Rivalry

 

NEWS FROM LosAngelesJournalism.com

Are Fans, Players, Marketers Buying Into Byron?

Declaring that "This is still Lakers Town," new Los Angeles Lakers head coach Byron Scott showed that, although he has not been with the team since 1997, he still bleeds purple and gold when, during his introductory press conference on July 29, he declared that it was the Lakers, not the Clippers, that ruled the town and that "a ton of great players want to be here," which had to sound good to former players Magic Johnson and Kareem Adbul-Jabbar, current players such as Kobe Bryant, ownership, fans and marketing partners including Coke, Nike, AmEx, Staples, Toyota and Verizon, all of whom endured last season the team's worst showing in a decade and still face the potential of several rebuilding years to come. MORE


MORE NEWS ...

Poll: LeBron Fan Fav Even Before Cleveland Return

When LeBron James recently declared that he would be leaving the NBA's Miami Heat and returning to the Cleveland Cavaliers, he was hailed as a favorite among fans, media and the general public for his loyalty to family, friends and his hometown roots. But it turns out that James already was the favorite male athlete in the U.S., according to a new study from The Harris Poll, which has James ahead of Michael Jordan, Derek Jeter, Peyton Manning, Kobe Bryant, Dale Earnhardt Jr. and NFL quarterbacks Tom Brady, Drew Brees and Aaron Rodgers. MORE

Mohegan Sun Doubles Down On Sports With NLL

Harden, Barkley. Pippen: You Must Remember This

Adidas Foots The Bill For D-Rose, D-Lillard

3M Switching Nascar Gears To Gordon, Hendricks

Vinny Paz In Midst Of Movie, Marketing Comeback
 

Phelps Swims Into Deal With Eyes On 2016 Olympics

Michael Phelps, arguably the greatest Olympic athlete of all time, has worn Speedos since he was 16, but that 12-year endorsement deal, which expired at the end of 2013, has been replaced by a fervent one with Aqua Sphere, where Phelps and his coach, Bob Bowman, will help to design a brand of competitive swimsuits and products, work on and appear in marketing and promotional efforts and continue to share the virtues of swimming to get more kids and adults into the sport, all as the man with 18 gold medals trains for a spot on the U.S. Olympic Team with the goal of competing in the 2016 Summer Games in Rio de Janeiro. MORE

Under Armour Drives 'Womanifesto' With Vonn, Copeland

With a goal of making its women's business equal to or larger than its men's lines, Under Armour has launched what the brand is calling its biggest global marketing push for women, under the umbrella 'Womanifesto' tag line, "I Will What I Want," and endorsers such as Lindsey Vonn, Misty Copeland, Kelly O'Hara, Sloane Stephens and Brianna Cope all on board for a campaign that includes TV, print, Internet, social media and mobile. MORE

Q&A: How BitPay Is Playing Bitcoin In Sports, Marketing

Back in December, a student held up a sign on ESPN asking his mom for financial help, not in dollars but in digital bitcoins (he received $23K worth into his account from various benefactors), a ploy that inspired bitcoin processing firm BitPay to move ahead with a strategy to align with sports and entertainment to reach a target demo of young, tech-savvy consumers. That tactic has since led to official partnerships with the NBA's Sacramento Kings and the athletic department in Georgia Tech, handling the account for rapper 50 Cent's new album and a naming rights deal with ESPN for the post-season college football game now known as the Bitcoin St. Petersburg Bowl. But as BitPay vp-marketing Stephanie Wargo explains in this Q&A, although the notion of paying with bitcoin is expanding, getting mainstream businesses and consumers to understand and use bitcoin is as difficult and challenging as the early days of the Internet.

USOC: 'More Optimistic Than Ever' On '24 Games Bid

Following several meetings with representatives from Boston, Los Angeles, San Francisco and Washington DC, U.S. Olympic Committee chairman Larry Probst said that although there still remains a lot of work and planning, he is 'more optimistic than ever that a U.S. bid for the 2024 Summer Games can be successful,' putting the nation's overseeing body for the Games closer to the point where it could move ahead with a bid in early 2015 and giving sponsors and supporters of the USOC hope that the Olympics could return to domestic soil for the first time since the 1996 Atlanta Summer Games and the 2002 Salt Lake City Winter Games. MORE

Nascar Is Taking Comcast Union To Xfinity And Beyond

Calling it an 'historic agreement,' Nascar unveiled a ten-year deal with Comcast's Xfinity to take over as title sponsor for the Nationwide Series beginning in 2015, valued at $200M by industry analysts, which makes the high-speed video and Internet provider just the third company to hold that position in 26 years (Anheuser-Busch), with the pact giving Xfinity official partner status in the multi-channel video programming distributor and broadband ISP categories and enabling both Comcast and Xfinity to gain broader access to what Nascar called a 'large, highly engaged technology-connected TV audience.' MORE

Report: College Merchandise Retail Market Hits $4.6B

There are 190 million fans of college sports and many of them love to spend money to support their team, this past season to the tune of $4.59B on univeristy-licensed merchandise, according to CLC, the college licensing division of IMG College (which represents 200 schools nationwide), with the Texas Longhorns leading the way for the 9th consecutive year, Florida State having jumped up from No. 21 to No. 8 due to its BCS success, Nike leading the apparel category (as it has every season since 1999 except for two) and EA Sports again topping the non-apparel category. MORE