PAGE ONE
SPORTS MARKETING
AGENCIES/MEDIA/STATS
POLL POSITION
Best Sports Event Of August 2014
  
pollcode.com free polls 
KEEPING SCORE

If I Could I Would Win:

• World Cup 65%
• Olympic Gold 8%
• NBA Championship 7%
• All Tennis Grand Slams 4%
• Stanley Cup 4%
• MLB HR Derby 4%
• World Series 3%
• Nascar Sprint Cup 3%
• Horse Racing Triple Crown 2%

WADE BLOGS

The best of today's sports and sports marketing blogs are HERE

AT&T: The Ask

SAY WHAT!

"There's absolutely not one second of hesitancy. I'd trade for Kevin Love. That's not saying anything bad about any of the other youngsters . . . I've coached him on two teams, and no pun intended, I love Kevin Love." — Duke University and USA Basketball coach Mike Krzyzewski 

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
MARKETWATCH

BUY NFL Training Camps open this week.

SELL Following in the broken footsteps of Rory McIlroy and Caroline Wozniacki, Alex Ovechkin of the NHL's Washington Capitals and Russian tennis player Maria Kirilenko have ended their engagement.

HOLD The Sacramento Kings defeated the Houston Rockets, 77-68, to win the 2014 Las Vegas Summer League championship.

UPCOMING AT&T MLS All-Star Game Aug. 6, Portland (ESPN 2, 9 PM ET)

EDWARD J. DEBARTOLO, JR.
EDWARD J. DEBARTOLO, JR.
EDWARD J. DEBARTOLO, JR.
EDWARD J. DEBARTOLO, JR.
EDWARD J. DEBARTOLO, JR.

COLLECTIBLE CORNER

$50.00: Asking price for Tim Duncan autographed San Antonio Spurs ball, on eBay.
$199.99: Asking price for Magic Johnson autographed piece of Chicago Stadium floor from 1991 NBA Finals, on eBay.
$699.99: Asking price for Hakeem Olajuwon-Shaquille O'Neal autographed photo from 1995 NBA Finals, on eBay.
$750.00: Asking price for Michael Jordan and LeBron James autographed Upper Deck Sports Nation card, on eBay.
$1,100.00: Asking price for Bill Russell autographed 2011 Leaf 1959 NBA Award Winners card, on eBay.

Q&A: How BitPay Is Playing Bitcoin In Sports, Marketing

Back in December, a student held up a sign on ESPN asking his mom for financial help, not in dollars but in digital bitcoins (he received $23K worth into his account from various benefactors), a ploy that inspired bitcoin processing firm BitPay to move ahead with a strategy to align with sports and entertainment to reach a target demo of young, tech-savvy consumers. That tactic has since led to official partnerships with the NBA's Sacramento Kings and the athletic department in Georgia Tech, handling the account for rapper 50 Cent's new album and a naming rights deal with ESPN for the post-season college football game now known as the Bitcoin St. Petersburg Bowl. But as BitPay vp-marketing Stephanie Wargo explains in this Q&A, although the notion of paying with bitcoin is expanding, getting mainstream businesses and consumers to understand and use bitcoin is as difficult and challenging as the early days of the Internet.

BMW Joins Gold Rush To 49ers' New Levi's Stadium

Even before the NFL's San Francisco 49ers officially step foot on the turf in their new $1.2B Levi's Stadium, MLS' San Jose Earthquakes are scheduled to christen the venue with a match on Aug. 2 against the Seattle Sounders, an event that will receive extensive local coverage and significant national media attention, which is a big reason that BMW Northern California has signed on as presenting sponsor of the ribbon-cutting game as well as the official auto partner of the club, to include ads, signage, promotional events and consumer activation around the inaugural contest and throughout the soccer season. MORE

Buick Keeps Sales Ball Rolling With Soccer

General Motors brand Buick has signed on as the title sponsor for the upcoming friendly match between two iconic soccer clubs, Liverpool and AS Roma, and the automaker intends to keeps its recent upswing in sales and consumer profile high via 'Buick Football At Fenway' on July 23, an event that will air on NBC Sports and is being conducted under the auspices of Fenway Sports Group, which owns the Boston Red Sox and Liverpool, the latter of which also includes minority interest owner LeBron James, who just might make an appearance at the game due to his alliance with FSG and its marketing arm, Fenway Sports Management. MORE

Poll: LeBron Fan Fav Even Before Cleveland Return

When LeBron James recently declared that he would be leaving the NBA's Miami Heat and returning to the Cleveland Cavaliers, he was hailed as a favorite among fans, media and the general public for his loyalty to family, friends and his hometown roots. But it turns out that James already was the favorite male athlete in the U.S., according to a new study from The Harris Poll, which has James ahead of Michael Jordan, Derek Jeter, Peyton Manning, Kobe Bryant, Dale Earnhardt Jr. and NFL quarterbacks Tom Brady, Drew Brees and Aaron Rodgers. MORE

United Airlines On Board As Niners, Levi's Partner

With less than three weeks until the official opening of their new venue, the NFL's San Francisco 49ers continue to add players to their marketing roster, signing United Airlines to a ten-year deal that makes the carrier the official domestic and international airline of the team and the $1.2B, 69,000-seat Levi's Stadium and comes with multi-platform marketing and sponsorship activations; as well as mobile workplace firm Citrix, both of which join corporate partners that include PepsiCo, Anheuser-Busch, Sony, SAP, Esurance and Comcast-NBCUniversal. MORE

Manchester United Builds Global Roster With Nissin

As part of an on-going strategy to expand its presence and appeal worldwide, soccer club Manchester United has signed a multi-year pact with Nissin Foods — which joins a roster that includes Chevrolet, DHL and Bulova and comes on the heels of a $1B pact that beginning next season sees adidas replacing Nike as the club's official kit supplier — that will include co-branded food, multi-media marketing targeting ManU and soccer fans and the kick-start of a worldwide campaign from Nissin, 'Hungry to Win,' that the food company said would include a multitude of athletes and teams. MORE

First Class: MLB, Jeter Honor Lou Gehrig, Speech

On July 4, 1939, Lou Gehrig — the first baseman for the New York Yankees known as "The Iron Horse" — stood at home plate in Yankee Stadium and gave a speech in which he called himself "the luckiest man on the face of the Earth,' this despite the fact that he was suffering from ALS, a disease that would claim his life, at age 37, but would also give the affliction a name that draws attention and funds, albeit still too little for a cure. This week, MLB along with ALS Association and other groups working to find a cure for Lou Gehrig's Disease, are bringing the fight to MLB stadiums and fans with a national push that includes a PSA featuring Yankees captain Derek Jeter and first basemen from each of baseball's 30 teams, who recite the speech interspersed with historic footage of Gehrig from that day 75 years ago. MORE

Hot Off The Press: Surfing, ManU, Dogs, FIFA 15

  

NEWS FROM NFL 2014

'Ogilvy! Ogilvy!' New Call For Manning In Marketing

Will Peyton Manning change his famous call at the line of scrimmage from "Omaha, Omaha" to "Ogilvy, Ogilvy"? It could happen, in commercials at least, as Nationwide Insurance has tapped ad agency Ogilvy & Mather to lead creative for its recently signed endorsement pact with the Denver Broncos QB, with the marketing campaign scheduled to coincide with the 2014 NFL season and include TV, print, digital and OOH at both the national and local level. MORE

Manziel Goes From Johnny Football To Johnny Panini

Johnny Manziel is expected to be among the top quarterbacks selected in the NFL Draft next week, but the rookie-in-waiting has already put his Johnny Hancock on a contract, signing an exclusive multi-year deal with Panini America to autograph cards, jerseys, footballs and other items and also appear on packs and boxes and in marketing, joining a roster of athletes that include Kobe Bryant, Kevin Durant, Blake Griffin, Kyrie Irving and Andrew Luck who are exclusive to the brand. MORE

Wilson Tops Manning Again In $1B Retail Sales Category

Winning a Super Bowl not only gets you a ring and championship trophy, it helps to put you on the leader board among your peers when it comes to merchandise sales, which is where quarterback Russell Wilson, who guided the Seattle Seahawks to victory in Super Bowl XLVIII, finds himself, according to NFL Players Inc., the licensing and marketing arm of the NFL Players Assn., a spot that previously was held by Peyton Manning, whose Denver Broncos lost to Seattle in the big game, and who is now No. 2 based on sales of all licensed products among more than 70 brands that work with NFLPI in a category where the total figure topped $1B. MORE

Nationwide Has Peyton Manning On Its Side

Sherman Boosts Visibility With Madden NFL Cover

 

NEWS FROM MLB 2014

TAKE A STAND: STAND UP TO CANCER NAMED GRAND SPORTS MARKETER OF THE YEAR

Cancer is an aggressive disease that impacts mothers, fathers, sons, daughters, brothers, sisters, relatives, friends and co-workers. The best way to beat it: Be even more aggressive in finding a cure. That is the heart of the strategy that drives STAND UP TO CANCER, which along with key partners MAJOR LEAGUE BASEBALL and MASTERCARD used in 2013 multi-media marketing and platforms that reached consumers and corporations to support an overarching plan of empowerment to get funds directly to doctors, scientists and hospitals to hasten research to end cancer. MORE

Jeter Farewell Helps Yanks Become Fav MLB Team

The New York Yankees come into the All-Star Game break at .500 and remain the team that people least want to see in the World Series, but the fact that this is Yankees shortstop, team captain and All-Star Derek Jeter's final season has played a major role in pushing the Yankees to the top of the list as the favorite MLB team in a new survey from The Harris Poll. MORE

ALS Effort To Honor Gehrig, Speech, Seek Elusive Cure

On July 4, 1939, Lou Gehrig of the New York Yankees, suffering from symptoms of amyotrophic lateral sclerosis, gave his now legendary "luckiest man on the face of the earth" speech. Since then, 370,000 Americans have been diagnosed with what has become known as Lou Gehrig's Disease, with veterans who have served overseas 60% more at risk. However, despite decades of research, there is no cure and only one drug has been approved by the USDA, which at its optimum extends survival by only months. To honor the 75th anniversary of Gehrig's speech, and to coincide in May with ALS Awareness Month, the ALS Association will unveil a multi-platform awareness effort to include TV, print, Internet and social media; the Yankees will commemorate the event and MLB will undertake a league-wide celebration to support its on-going work to help fund research and raise public awareness. MORE

Mud Hens, IronPigs: MiLB Scores In Merchandise Sales

Pepsi Extends MLB Alliance, Adds Harper

MapQuest Shows MLB Fans The Best Way To The Game

Church & Dwight Goes To Bat With MLB

No Place Like Home For MLB, Coldwell Banker

 

NEWS FROM U.S. Open

Visit Orlando Plans To Visit New York For U.S. Open

Looking to add to an already record-setting number of people who travel to the area, Visit Orlando has signed a global alliance with the U.S. Tennis Assn. that includes status as the exclusive worldwide tourism partner with the grand slam U.S. Open in New York this August, which will see multi-media activation intended to also support the state's Visit Florida group as well as the 100-plus tennis court facility the USTA is building in the Orlando area. MORE

Maria Has The Scents To Build Endorsements

 

NEWS FROM BostonSportsJournalism.com

Buick Keeps Sales Ball Rolling With Soccer

General Motors brand Buick has signed on as the title sponsor for the upcoming friendly match between two iconic soccer clubs, Liverpool and AS Roma, and the automaker intends to keeps its recent upswing in sales and consumer profile high via 'Buick Football At Fenway' on JUly 23, an event that will air on NBC Sports and is being conducted under the auspices of Fenway Sports Group, which owns the Boston Red Sox and Liverpool, the latter of which also includes minority interest owner LeBron James, who just might make an appearance at the game due to his alliance with FSG and its marketing arm, Fenway Sports Management. MORE


NEWS FROM SanFranciscoJournalism.com

Niners Engage Their Fans With Esurance Activation

The San Francisco 49ers, counting down the weeks until the opening of Levi's Stadium, have added Allstate online unit Esurance to the team's list of marketing partners under a multi-year deal that will see the e-brand support with marketing and take the lead as the top sponsor for Faithful 49 Presented By Esurance, the Niners fan loyalty program that offers members unique benefits and rewards that include memorabilia, flying with the team to away games and access to other events in the venue that in 2016 will host Super Bowl 50. MORE


MORE NEWS ...

China, Brazil, Turkey, U.K.: NBA Hits The Road Again

The NBA has played 147 international games since 1978 and will add to that total will several pre-season games and two regular season games that will send to various corners of the globe teams including the Miami Heat, Brooklyn Nets, San Antonio Spurs, Houston Rockets, New York Knicks and Sacramento Kings, complete with marketing support, local endorsement deals and the league's multi-media platform of TV, Internet, social media and NBA League Pass International. MORE

Survey Uncovers Hottest Brands For Summer 2014

NBA Rookie Dante Exum Makes A Name With Foot Locker

Chevrolet Drives Manchester United To New Jersey

Q&A: ESPN's Cup Runs Over To Reach 'Evangelists'

Tiger Woods, Foundation Find New Deals On The Green
 

Report: Olympics, Super Bowl Drove $22B Ad Spend

Marketing was on the rise during Q1 of 2014, led by brands such as General Motors, P&G, AT&T, Comcast, Verizon, Berkshire Hathaway and Toyota, which boosted their budgets thanks to high-profile events such as the Winter Games in Sochi and Super Bowl XLVIII in the New York area, according to a new report from Kantar Media, with sectors that benefited most being network and cable TV, Hispanic media and Internet display ads. But it was not all good news as magazine and local newspapers ad spend dropped. MORE

Breakfast Epiphanies: Dunkin' Donuts' Scores In Sports

Dunkin' Donuts is no stranger to sports and athletes, which are as much a part of the brand's sales, growth, marketing and activations as coffee and donuts, with alliances that include David Ortiz and the Boston Red Sox, Eli Manning and the New York Giants, Jerry Jones and the Dallas Cowboys, Liverpool FC, the Philadelphia Eagles, Boston Bruins, Washington Capitals and naming rights to the Dunkin' Donuts Center in Providence, all of which are contributing to plans to double its number of U.S. locations to more than 11K in the next 20 years and have helped to make Dunkin' Donuts No. 1 in Brand Key's Consumer Loyalty Engagement Index in the coffee category for the past eight years. MORE

Q&A: Abraham Plays The Field Up-Close & Personal

Seth Abraham headed sports for HBO/Time Warner, driving success via boxing (think Mike Tyson), NFL, tennis, hockey and other platforms; then moved to Madison Square Garden before forming his own consulting firm, Starship, where his new venture is Personal with Bill Rhoden, an in-depth show on Epix in which the award-winning journalist for The New York Times goes one-on-one — or in the case of the premiere show with Calvin and Grant Hill (which makes its debut June 11) , one-on-two — with prominent sports figures to discuss the issues of the day. But as Abraham relates in this Q&A, taking the program from concept to reality followed a long and challenging road, and the opinions and comments from those being interviewed are likely to be as controversial as they are insightful.

Marketers See The Good, Bad & Ugly Of FIFA Alliance

FIFA is expected to generate $4B in revenue from the World Cup, with some $1.4B of that coming from 22 companies designated as official global, World Cup global or World Cup regional partners, but not all of those firms that have heavily invested in the alliance are seeing ROI from consumers while several companies not official aligned with FIFA are reaping the rewards from soccer-related campaigns airing during the month-long event. Why are FIFA partners adidas, Coca-Cola and McDonald's reaching their goals among fans, viewers and consumers, companies including Hyundai, Kia, Johnson & Johnson and Castrol struggling while non-FIFA partners Nike and Pepsi are netting big points? MORE

Q&A: Topps Biz Is Well Played & Not Just By The Numbers

The Topps Co. is a prime example of a business that has reinvented itself, maintaining ties to its heritage and core consumers while building a new and younger consumer base by integrating social media, digital, apps, advanced analytics and other platforms to enhance the category for today and the future. However, as Zvee Geffen, Topps brand manager for Major League Baseball, Major League Soccer and the English Premier League, explains in this Q&A, the company is constantly looking for ways to keep traditional collectors happy, develop products that appeal to the next generation of fans, provide statistics that inform but not overload and merge historically successful items such as cards and memorabilia with the world of virtual collectables.

Q&A: 25 Years After Griffey Jr., It's Still In Cards We Trust

In 1989, first-year card and memorabilia company Upper Deck gave Ken Griffey Jr. the No. 1 spot in its inaugural MLB set, jump-starting Griffey Jr.'s stellar career and putting Upper Deck on a road that 25 years later sees the company creating product that still resonates among fans and consumers, led by platforms that include exclusive deals with Michael Jordan, LeBron James, Wayne Gretzky, Tiger Woods, Rory McIlroy and beginning next season with the NHL and NHLPA; such alliances as the Collegiate Licensing Co., Marvel and its roster of movies and comics as well as for the Legend card building game, Fox (including support of the upcoming 35th anniversary of Alien) and Sanrio (Hello Kitty). In this Q&A, Jason Masherah, president of Upper Deck talks about 25th anniversary marketing support, how the company has evolved to handle the ebb and flow of the category, how football and hockey have challenged baseball for card-collecting supremacy and how Upper Deck's Random Acts of Kindness program and Heroic Inspirations cards are honoring fans.