NBA, TNT Set To Add Jeremy Lin To All-Star Rising Stars Game In Orlando
At the beginning of February, Lin was barely a blip on the Hoops Nation radar. Now, he is off the charts and about to attend his first NBA All-Star Game event as a member of the rookies-sophomores' BBVA Rising Stars game in Orlando. MORE
Q&A: Why Sports Marketing Is Fare Game At Subway
In a big year for sports, Subway is making the most of its alliances to activate during March Madness, the Olympics and with MLB, the NFL and NBA. But as svp/global CMO for Subway FAF Tony Pace explains in this Q&A, the challenge is that "everyone is looking to distinguish themselves in the sports marketing space."
Kate Upton, Carl's Jr. Gives Hungry Guys 'What They Want'
Super-model and cover girl for the 2012 Sports Illustrated Swimsuit Issue, Upton follows in the footsteps of Paris Hilton by filming a spicy commercial for Carl's Jr. and Hardee's. MORE
IndyCar Still In Fast Lane With Bridgestone
With the 2012 auto racing season quickly approaching, IndyCar has extened its deal with Bridgestone's Firestone as the circuit's official tire, and also has signed a new deal with Discover Card. MORE
NHL, Verizon Wire Up Alliance
The league is expanding its activation targeting "tech-savvy" fans with a multi-year extension with Verizon Wireless that includes exclusive content via the NHL GameCenter smartphone and tablet apps. MORE
Caroline Wozniacki Looking Out For No. 1
She was the world's top-ranked female tennis player for almost 67 weeks until her Australian Open loss dropped her to No. 4. Now she's looking to get back to No. 1 and also capture her first career Grand Slam title. MORE
NHL Set To Play 'Big House' For '13 Winter Classic
It was not a well-kept secret but it still came with a few surprises: The NHL's New Year's Day jewel event will take place at the University of Michigan between the Detroit Red Wings and Toronto Maple Leafs. MORE
Michael Phelps Heads To London Summer Olympics With Confidence (And Clean Hair)
The gold-medal record setter has teamed with Procter & Gamble's Head & Shoulders for a global campaign that seeks to instill confidence in athletes and consumers alike. MORE
50 Scent: Who The 'L' Wants To Host Super Bowl L?
How about Los Angeles, Seattle, Green Bay, Pasadena, Miami, New Orleans and . . . ? MORE
Report: NFL A Major Player In Sports Spend Rise
If there was any question as to why the lockout between the NFL and the players will be resolved sooner rather than later, it was answered in a new study from IEG that shows the power of companies aligned with the league. MORE
Anheuser-Busch Taps Into New Pact With Daytona
A-B's Budweiser brand has renewed and enhanced its alliance with the Daytona International Speedway, home to the iconic Daytona 500, to build on a 30-year relationship. MORE
NEWS FROM MLB 2012
Is This Heaven? No, It's A Pepsi Max Commercial
Pepsi Max revisits the classic film, Field of Dreams, with an all-star roster that includes Ozzie Smith, Mike Schmidt, Rollie Fingers, Rickey Henderson, Randy Johnson, Evan Longoria, CC Sabathia, Lou Piniella — and a fleeting appearance by someone wearing the Yankees' No. 3. MORE
MLB Greats Get Dirty For Mobil
New Era Reignites Yankees-Red Sox Rivalry
In The Pink: MLB Eyes Female Fans With VS Pink
Delta Adds St. Louis Cardinals To Marketing Roster
NEWS FROM NBA 2012 All-Star Game
Derrick Rose Is 'Crazy' For adidas adiZero Shoes
The NBA's MVP stars in a new campaign for adidas' Crazy Light shoes, in which he takes viewers on a tour of his Chicago neighborhood while explaining the meaning of '9.8.' MORE
Blake Griffin Playing His Marketing Cards
Nets Accelerate 2012 Drive To Brooklyn
D-Wade Scores Jordan Brand Signature Shoe
How Michael Jordan Propelled NBA Video Deals
NEWS FROM 2012 Summer Olympics London
London 2012 Launches Biggest Anti-Doping Push In Olympic History
The London Organizing Committee for the Olympic Games unveiled a World Anti-Doping Agency-credited lab, which will operate 24/7 during the Summer Games and test more than 8,000 athletes - including every medal winner .
Coke Activates Behind London With Eight Athletes
NEWS FROM BostonSportsJournalism.com
Now Batting For Dunkin': Ortiz, Pedroia. Crawford
Dunkin' Donuts extends its "What Are You Drinking?" effort into baseball with TV and marketing with four Boston Red Sox stars and their manager, Terry Francona. MORE
JetBlue ReUps Deal With BoSox, Fenway Park
Boston Celtics Net Internet Alliance With Sun Life
Dunkin' Donuts Hot For Boston Bruins' Rookie Seguin
NEWS FROM ChicagoSportsJournalism.com
Chicago Ramping Up To Speed For Bank Of America Marathon
Bank Of America Unveils '10.10.10' Chicago Marathon Push
Puma Is Bullish On Chicago With Retail Expansion
MORE NEWS ...
NCAA Dissecting Football Bowl Branding System
Apple Sweetens Top 100 Brands
The Game's Afoot At Nike, adidas
New College Cheer For Heisman Trophy: 'Aaaflaaack!'
Derrick Rose's MVP Puts Him In A Bull Market
Adidas, Coca-Cola's PowerAde and the NBA were quick to hit the air waves and Internet with congratulatory ads and merchandise, and analysts say new marketing deals in such categories as telecom and cars are on the horizon. MORE