• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

Hottest Marketing Event Oct. 2017 free polls

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network


NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.


• $189.99: Asking price for autogrpahed Peyton Manning NFL football with COA, on eBay
• $249.99: Asking price for autographed Jameis Winston Tampa Bay Bucs football with COA, on eBay
• $259.99: Asking price for autographed Michael Irvin NFL football with COA, on eBay
• $319.00: Asking price for autographed Dak Prescott NFL football with COA, on eBay
• $599.99: Asking price for autographed Brett Favre NFL football with COA, on eBay

SEARCH + Topic Of Requested Search

NBA 17: NBA on TNT Trending Game Ads Below

follow us on Twitter

. + sign multiyr partnership extension across the expands to incld associate ptnr

Per reveals shoes for only 16 pairs will be made worldwide

. bringing back presented by

'Trump is not just ignoring deadly cost of pollution he's ignoring clean energy deployment rapidly creating jobs' Michael Brune

. rescues in & finds US homes 1.8k+ in 8 yrs Milo & siblings now in US

'We have come too far, we have sacrificed too much, to disdain the future now'



ALCS Oct. 17 Game 4 Houston Astros vs. New York Yankees FS1 5 PM (ET) Houston leads 2-1

NLCS Oct. 17 Game 3 Los Angeles Dodgers vs. Chicago Cubs TBS 9 PM (ET) Los Angeles leads 2-0

NLCS Oct. 18 Game 4 Los Angeles Dodgers vs. Chicago Cubs TBS 9 PM (ET)

ALCS Oct. 18 Game 5 Houston Astros vs. New York Yankees FS1 5 PM (ET)

NBA 2017-18 Kia Opening Week Oct. 17-20 TNT, ESPN

NFL FALL LEAGUE MEETING Oct. 17-18 New York NFL Network

NFL LONDON SERIES Oct. 22 Arizona Cardinals vs. Los Angeles Rams Twickenham Stadium 9:30 AM (ET)

WTA FINALS Singapore Oct. 22-29


NFL LONDON SERIES Oct. 29 Minnesota Vikings vs. Cleveland Browns Twickenham Stadium 9:30 AM (ET)



NFL MEXICO SERIES Nov. 9 New England Patriots vs. Oakland Raiders Estadio Azteca 4:30 PM (ET)

MLB GM MEETINGS Nov. 13-16 Orando

MLB WINTER MEETINGS Dec. 10-14 Orlando


Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Toyota Mobilizes 'Impossible' Effort For '18 Winter Games

As a top tier partner with the IOC, Toyota said it would use its position to 'encourage creating a peaceful society without discrimination through sports (and) a sustainable society through mobility,' goals that are at the center of 'Start Your Impossible,' a multi-platform global effort that aims to connect consumers, athletes and its own employees for the Winter Games and beyond, with initial spots following multiple amputee Mike Atherton as he trains for and competes in the Rock 'N' Roll 5K. MORE

Q&A: In New Deals, MLB Thinks Outside The (Batter's) Box

With MLB post-season in full swing, teams, players, media, fans and marketing partners have their eyes on the World Series prize, which this year will for the first time have a presenting sponsor, YouTube TV, part of an aggressive and expansive strategy the league has pursued all year by signing numerous first-year partners, including Coca-Cola, Old Dominion Trucking, Facebook and such non-endemic brands as Camping World, Doosan and W.B. Mason. In this Q&A, Noah Garden, evp-business for MLB, talks about the game, the business, the players and the marketing of baseball.

Kyrie Was In Uncle Drew Makeup When Trade News Hit

One of the biggest NBA off-season moves saw all-star Kyrie Irving traded from the Cleveland Cavaliers to the Boston Celtics for Isaiah Thomas and Jae Crowder, and although Irving himself had requested the deal and was being kept informed of its progress, he was in Atlanta in makeup and costume filming the Uncle Drew movie, based on his Pepsi commercials, and without his cell phone when the deal went down, which left it up to co-stars and NBA on TNT commentators Reggie Miller and Chris Webb to break the news. MORE

Vegas Gets Some Respite From Tragedy With Sports

In the midst of dealing with a great tragedy and continuing to remember and honor the victims and families of and responders to the shooting on Oct. 1, Las Vegas is finding some peace and promise with pro sports, with the town long known for its glitz and glamour becoming a focal point of fans and brands via the expansion NHL Golden Knights, the coming of the NFL's Raiders and now the approval of a new $150M stadium as the home of the MiLB Las Vegas 51s, with the venue getting an $80 million naming rights deal from the Las Vegas Convention and Visitors Authority and a prime location next to the training facility for the Golden Knights as part of a 1.8M sq. ft. retail and office complex under the auspices of 51s owner the Howard Hughes Corp. MORE

AmEx Gets More Ernie, Charles, Kenny, Shaq, Snoop

With the 2017-18 NBA season just a week off, Turner Sports has extended and expanded its alliance with American Express, which has had significant presence on NBA on TNT, Inside the NBA and NBA TV for several seasons but now adds more activation to its roster, including the NBA on TNT American Express Road Show, which premieres on NBA Opening Day (Oct. 17) hosted by Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal with music guest Snoop Dogg. MORE

Squarespace Plays MSG With New York Knicks Alliance

The New York Knicks have joined the ranks of NBA teams with jersey-patch deals but have cut toward the head of the financial line via a three-year alliance with Squarespace, valued at $10M per year, which will see the New York-based Web design firm have significant presence in and around Madison Square Garden, on MSG Network and with Knicks siblings the NHL Rangers and WNBA Liberty, plus a program enabling small businesses that use Squarespace to share in advertising activation. MORE

NBA Goes Big In Japan With Rakuten Partnership

A month after wadding into NBA waters with the largest jersey-logo sponsorship deal to date — $60M over three years with the Golden State Warriors — online services provider Rakuten has immersed itself via a multi-year deal to become a global partner with the NBA and the league's exclusive distribution partner in Japan for all live games, Rakuten's first such alliance with a sports league in North America and what the NBA called its 'most comprehensive media partnership in Japan,' where the NBA has had a growing presence since 1988. MORE

Heineken Reveals Mysterious MLS T-Shirt Message

People attending MLS games or watching them on ESPN this past summer may have seen and wondered about fans wearing green T-shirts, each imprinted with a single and unique word — 'chant,' 'invisible,' 'links,' 'soccer' among them — and now MLS partner Heineken has solved the mystery by putting the T-shirts in order to reveal the message, which reads in part, 'There is an invisible thread that links us all . . . Together we chant as one: Soccer is here,' part of the beer maker's ongoing soccer campaign that will lead up to the FIFA World Cup in the summer of 2018. MORE

UFC Drafts Multi-Level Deal With Modelo As Beer Partner

Days after signing a major deal with BodyArmor, UFC has added another new brand to its roster, naming Modelo Especial as its official beer and malt beverage partner in the U.S. beginning in 2018, replacing long-time sponsor Anheuser-Busch (Bud Light), with the two sides seeking 'to create unique and content to engage their fans,' led by multi-media marketing to feature UFC athletes and activation in the Octagon, at retail and via TV, social media, PPV, viewing parties and a national sweepstakes. MORE

T-Mobile, MLB Have $1M+ HR Plan For Hurricane Relief

Official MLB partner T-Mobile, which also is the presenting sponsor for the NLDS, is counting on players to hit home runs and for people to use social media to help raise more than $1M for hurricane relief and recovery efforts in Puerto Rico, Houston and Florida, with the telecom company donating $10K for every post-season homer and $1 for every text message sent using the hash tage #HR4HR, with the donation going to support Team Rubicon, a group founded and operated by military veterans, whose volunteers are on the front lines in hard-hit regions. MORE

NFL, ACS Intensify Message In Fight Against Cancer

Since 2009, the NFL, NFLPA and the American Cancer Society have worked together to raise more than $18M to find a cure for cancer, but they are intensifying their strategy in October during Cancer Awareness Month to expand the message beyond breast cancer to other forms of the disease, with teams, players and owners supporting the 'Crucial Catch: Intercept Cancer' initiative to include multi-platform marketing, an auction with autographed jerseys and game-worn items and 'The Defender,' an app that people can use to identify personal cancer risks and then take steps to prevent them. MORE

NBA Sponsor Spend $880M, Will 'Skyrocket' in '17-18

Led by State Farm, Anheuser-Busch InBev, Gatorade and Tissot, sponsorship spend on the NBA and its teams topped a record $880M last season, up nearly 8% from the prior year, and that figure is expected to 'skyrocket' this coming campaign with the arrival of Nike's eight-year, $1B deal and the first season of jersey ad patch alliances, according to a new report from ESP Properties, which also shows that the most active sponsor categories in the league are insurance, automotive, retail and beer and that revenue is driven by eight teams, including the Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Los Angeles Lakers and New York Knicks. MORE

Trending Videogames: Jurassic World Evolution, Cuphead, Pokémon Alola, Team Coco Clueless Gamer


Report: NFL 'Most Powerful, Marketable' League In U.S.

During its 2017 opening week, the NFL seems to be everywhere, from TV and advertising to supermarkets and backyard parties, so it may come as no surprise that the NFL has been deemed the 'most powerful' sports league in the U.S., ahead of MLB, NBA. WWE, UFC and others, according to a new report from E-Poll Market Research, which also found that the Dallas Cowboys, while not No. 1 in 'appeal,' are the 'most marketable' team in the league, ahead of the Green Bay Packers and the defending Super Bowl champion New England Patriots, and that among players Larry Fitzgerald of the Arizona Cardinals had the most appeal but that New England's Tom Brady was best-known. MORE

Papa John's Puts A Rap On Cowboys Pizza Promo

Do Ezekiel Elliot, Dak Prescott and Dez Bryant need a hip-hop anthem to inspire the Dallas Cowboys to win games and reach the Super Bowl for the first time in more than 20 years? Papa John's believes it couldn't hurt, so the pizza maker, which is both a Cowboys and NFL official sponsor, has created a rap, 'Cowboys 20,' that also serves to support a promotion offering consumers a discount on pies when the team scores 20 or more points in a game, in addition to enabling fans to rework the music to create their own 'Boys inspirational theme. MORE

Did Beast Mode Almost Miss His 1st Game As A Raider?

According to EA Sports he might have, but it was mainly a case of running back Marshawn Lynch thinking he had a bye week and that an Oakland Raiders game he and a friend saw on TV from Madden NFL 18 was the real thing, all part of a 'This Is The Year' campaign that sees various gamers and such rap musicians as E-40 and Rae Sremmurd very optimistic about their own Madden seasons and NBA star James Harden welcoming new teammate Chris Paul to the Houston Rockets with a prediction that has CP3 slightly worried. MORE

NFL, Marketing Partners Hit Gridiron Running For '17

Even as it deals with such impact issues as race relations, player health and safety, domestic violence, Hurricanes Harvey and Irma and challenged TV ratings, the NFL is ready to shake, rattle and roll out marketing for the 2017 season — under the umbrella tag 'Let The Show Begin' — supported by partners with their own multi-platform campaigns, including Visa, Hyundai, Pepsi, Papa John's, Snickers, Samsung, Verizon and Visa, with current and former players and coaches getting a lot of air time and all eyes on this year's prize, Super Bowl LII in Minneapolis in February. MORE

NFL, Deal Brings Live-Stream Games, Super Bowl To China

In a move that would greatly expand and enhance its presence in China, the NFL has signed a deal with media giant Tencent that makes it the 'home for the NFL in China,' with the three-year alliance to include the live-streaming of regular season games, the playoffs, the next three Super Bowls, the NFL Draft, Pro Bowl and other jewel events, as well as such NFL programming as Hard Knocks, to more than 980M users via Tencent mobile, Web, video and social media. 'The NFL's popularity in China is soaring and our fanbase will receive unprecedented NFL content and coverage throughout the year,' said Richard Young, managing director for NFL China. MORE

Tom Brady Confirmed As NFL's GOAT Merch Salesman

Considered by many to be the greatest QB of all time and one of the greatest players ever, Tom Brady might also be the NFL's GOAT salesman, at least according to figures from the NFL Players Assn., which said that the man who led the New England Patriots to victory in SBLI is No. 1 among all players in sales recorded across more than 70 officially licensed merchandise categories for Q1 2017, a position he has held four times over the past 13 quarters as well as ranking among the Top 3 nine other times. MORE

Cowboys, Yankees Top List Of Most Valuable Franchises

Many people may not refer to the Dallas Cowboys as 'America's Team' but  even naysayers have to call them the most valuable franchise in the world, estimated at $4.2B, according to a new report from Forbes, which has the New York Yankees second overall ($3.7B), three soccer clubs in the Top 5  - Manchester United, Real Madrid and Barcelona - and 29 NFL teams overall among the Top 50, with 'all 32 NFL franchises turning a profit of at least $26M.' MORE

With Jersey Sales Like This, Marshawn Could Run For Prez

Marshawn Lynch apparently made the right move in coming out of retirement and being traded to his hometown Oakland Raiders, as least as far as jersey sales are concerned, as the running back tops the list supplied by for sales in May, beating No. 2 Tom Brady of the New England Patriots, Dak Prescott and Ezekiel Elliott from the Dallas Cowboys, the New York Giants Odell Beckham Jr., his former QB Russell Wilson of the Seattle Seahawks and even his new QB Derek Carr with the Raiders, not only heading the overall list but finishing No. 1 in sales in 14 states, perhaps an homage to the fact that he has more than 2M followers combined on Facebook and Twitter. MORE

Manning Joins Riddell As NFL Seeks Safer Helmets

Peyton Manning, who retired from football after winning Super Bowl 50 with the Denver Broncos, knows a lot about football helmets and is bringing his expertise to Riddell, where he will be a strategic adviser and spokesman, a move that comes soon after the NFL and NFL Players Assn. released a list of 33 helmets that had been tested and approved in varying degrees for player use this coming season, all part of the league and union's dedicated process to improve equipment and enhance the safety of its athletes. MORE

Elliott, Cowboys Top NFL's $1.6B Retail Merch Sales List

Running back Ezekiel Elliott of the Dallas Cowboys not only made an impact on the field during this past NFL season but also in marketing and retail sales, becoming the first rookie to finish No. 1 on the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales surpassed $1.6B, based on official merchandise and products sold by more than 80 licensees, with the Cowboys as a team proving to be America's favorite by placing three players among the Top 4 — Elliott, Dak Prescott and Dez Bryant — and a league-leading five players overall. 'To accomplish this level of success shows how passionate Cowboys fans are in Dallas and around the world,' said Elliott. MORE

NFL Has L.A., Teams Doing Super Bowl Shuffle

NFL Sponsor Spend Top Record $1.2B

Brady Takes On Madden NFL Cover Curse

Led By NFL, MLB, Licensed Sports Merch Nears $48B

Romo: Why I'm Taking CBS Sports Over Cowboys

Twitter Gets All Social With Enhanced NFL Pact



MLB Signs YouTube TV As Top World Series Sponsor

Another first in MLB history as the league has signed YouTube TV as presenting sponsor for the upcoming World Series, along with multi-media marketing — including TV ads and promos with MLB players on Fox, digital and in-stadium activation — as the deal fills out baseball's post-season presenting sponsorship dance card with YouTube TV joining Camping World (first presenting sponsor for the ALCS and NLCS), T-Mobile (NLDS) and Doosan (ALDS). MORE

Aaron Judge Hits HRs, Sells Jerseys, Moves Topps Cards

Even as he was setting a MLB single-season rookie home run record (with 52) and nudging Babe Ruth out of the way with a record 33 home runs this season in Yankee Stadium, New York outfielder Aaron Judge was making his presence felt in marketing, becoming only the second rookie in league history to have the No. 1 selling jersey for a season (joining Kris Bryant of the Chicago Cubs in 2015) and being a major catalyst for Topps, which said that it has hit the one million mark in sales of Topps NOW cards, driven by 100K cards sold this season featuring Judge, led by the image of him hitting his 50th home run, which moved a Topps NOW record 16K-plus during the 24 hours it was available. MORE

Topps Enlists Fans To Judge No. 1 Card For 2018

Back in 1952, Andy Patko of the Brooklyn Dodgers was the first No. 1 in the company's premiere set of baseball cards, and since then what has become a prestigious leadoff spot has featured such players as Willie Mays, Jackie Robinson, Hank Aaron, Ted Williams, Derek Jeter and, over the past two seasons, Mike Trout and Kris Bryant, both voted to the position by fans and consumers via a Topps Vote For Card 1 promo that for 2018 will have people choosing from among 14 players, including Aaron Judge, Giancarlo Stanton, Chris Sale, Clayton Kershaw and Bryce Harper. MORE

MLB Signs Doosan As Post-Season Presenting Partner

MLB, which recently signed Camping World as its first presenting partner for the ALCS and NLCS, has now signed Doosan Group, based in Korea but with more than $3B in business in the U.S., as an official partner, beginning with its role as the first American League Division Series presenting sponsor in baseball history, complete with marketing support throughout the post-season, and then in an expanding role via an alliance that runs through the 2020 season, with planned presence during regular season games and such jewel events as the All-Star Game. MORE

Camping World Pitches Marketing Tent With MLB

In what it sees as a major move to attract millions of baseball fans, outdoor and camping retailer Camping World has signed a multi-year, multi-platform deal with MLB, which will be seen by fans beginning with the post-season when the company becomes the first presenting sponsor for the ALCS and NLCS, supported by marketing in which Camping World will tout its position as the official RV and outdoor supply company for the league while several of its divisions also become official MLB partners in specific outdoor and lifestyle categories. MORE

Office Supply & Demand: W.B. Mason Signs With MLB

Continuing its late-season marketing partnership drive, MLB has signed W.B. Mason to a multi-year pact that begins with sponsorship of all replay reviews in the post-season and continues with the designation as official office product supplier for the league, MLB's fourth new deal since mid-September (YouTube, Camping World, Doosan) but the first national sports partnership for Mason, enhancing the company's on-going deals with eight MLB teams. MORE

'Tsunami,' 'Dirty Craig' Ready For Players Weekend

MLB has always been a breeding ground for great nicknames — 'Stan the Man,' 'Mr. October,' 'Dizzy,' 'Goose,' 'Big Train' — and the league picks up the modern-day gauntlet with Players Weekend (Aug. 25-27) when players get to pick thieir own moniker and wear them on the back of their jersey, as well as specially designed hats, socks and other equipment, with game-worn jerseys then being auctioned to raise funds for the MLB-MLBPA Yout Development Foundation, so get ready for the likes of 'Tsunami,' 'No Panic,' 'Don't You Know,' 'White Shark,' 'The Sheriff' and 'Dirty Craig.' MORE

MLB Partners Load Up With All-Star Game Marketing

While Aaron Judge, Giancarlo Stanton, José Altuve, Bryce Harper and other top players take the field for the All-Star Game and Home Run Derby, MLB partners including MasterCard, Coke, T-Mobile, Chevrolet, Esurance, Nathan's and Topps will be activating on-air (Fox, ESPN, MLB Network) or on-site in and around Miami, including new creative, in FanFest, at parties and events and with cause-marketing platforms, using such players as hometown hero Stanton, All-Star catcher Buster Posey and baseball icon David Ortiz and actor Josh Duhamel. 'The All-Star Game provides us with a unique opportunity to deliver something special for fans,' said Andres Siefken, evp-marketing for MasterCard. MORE

Movement Builds To Retire Clemente's 21 Across MLB

With the initial goal of obtaining 100K signatures, a group led by the Roberto Clemente Museum and MARC USA, both based in Pittsburgh, made their presence known during the All-Star Game and surrounding events in Miami and will continue to do so this summer in various cities and ball parks in an effort to have Clemente's No. 21 join Jackie Robinson's No. 42 as the only numbers retired by all major league teams, a quest based not only his 18-year career with the Pittsburgh Pirates — with Clemente being the first Latin American player inducted into the Baseball Hall of Fame — but also for the life he lived, which was cut short in 1972 when he died in a plane crash while delivering supplies to earthquake victims in Nicaragua. MORE

Q&A: Fans Spoke, Brand Keys Listened, MLB Again No. 1

With baseball in full swing and the NFL coming off a campaign that saw overall viewing and ratings numbers take a hit, many people were asking, 'Can baseball reclaim its spot as the favorite sport among fans?' According to the recently released 25th annual Brand Keys Sports Loyalty Index, that has happened, with people ranking MLB No. 1 and the NFL dropping to No. 3 behind the NBA. In this Q&A, Robert Passikoff, founder and president for Brand Keys, reveals how the Chicago Cubs played a key role in moving baseball back to the top spot it last held a decade ago, how MLB is building loyalty between players and fans in ways that the NFL can not, how attitudes among fans have changed over the past quarter century and why baseball may remain No. 1 for years to come.

Led By Yankees, Cubs, MLB Teams Top $1.5B In Value

Stating that 'long gone are the days when MLB was replete with teams bleeding cashing,' a new report from Forbes shows that, on average, MLB's 30 teams are valued in excess of a record $1.5B, led by the New York Yankees ($3.5B), Los Angeles Dodgers ($2.75B), Boston Red Sox ($2.7B), World Series champion Chicago Cubs ($2.68B) and the San Francisco Giants ($2.65B); with the league's per team average trailing the NFL ($2.39B) but ahead of the average of the world's top 20 soccer teams ($1.49B), the NBA ($1.36B) and the NHL ($517M). MORE

Tailgating Rules During MLB Dog Days Of Summer

MLB is famous for its dog days, those hot, oppressive games in summer when players and plays seem slow and lethargic, but MLB is also known for its Dog Days — aka Bark in the Park, Pups at the Park and Pooches in the Ballpark — when canines can go to the stadium along with their owners, with more than half the league's teams holding such events this year, supported by team marketing partners and aligned with local and national animal adoption or rescue agencies, including Animal Rescue Foundation (ARF) under the auspices of three-time winning World Series manager Tony La Russa. 'Our commitment to people saving animals and animals saving people has never been stronger,' said La Russa. MORE

MLB Gets Real With Intel VR Live-Stream Games

MiLB Sees Ballparks Of The Future

Under New Ownership, Majestic Still In MLB Plans

MLB, MLBPA Add $1M To Negro Leagues Museum

Soda Wars: Coca-Cola Reclaims MLB From Pepsi

MLB Players Pitch New Plan To Sell Autographs



Florida, Stanford, UCLA Named Top College Sports Programs Of Past 25 Years

Most athletes would name their own college or university as having the best sports program, but the Florida Gators, Stanford Cardinals and UCLA Bruins come out on top among all Div. I athletic programs over the past 25 years, according to a new report from Best College Reviews, which looked at a variety of team and individual championships and successes but focused on achievements in football, men's and women's basketball, men's baseball and women's softball, as well as parameters established by the NCAA, to compile its list of Top 30. MORE

ESPN Takes QB Role In '19 College Football 150th Fete

Saying it would offer 'year-long, multi-faceted, storytelling programming to showcase the college football experience as never before,' ESPN has unveiled the role in plans to play in 2019 when the sport celebrates its 150th anniversary, a celebration that will also see major media, marketing and other activation from such organizations as the NCAA and its corporate partners, National Football Foundation, the College Football Hall of Fame and universities nationwide, all tracing back to Nov. 6, 1869, when the first official college football game was played and culminating in January 2020 with that season's National Championship in New Orleans. MORE

NCAA Urged To Spend More On Health, Diversity Issues

A major report from the Knight Commission is urging the NCAA to increase funding for initiatives that support the health and safety of athletes and programs that will expand diversity among head football coaches as well as men's and women's hoops coaches, with the Commission — founded in 1989 to recommend and promote reforms that support and strengthen the educational mission of college sports — saying that although the NCAA has been more proactive 'it's time for them to demonstrate national leadership on health and safety issues' while also offering data showing that diversity among head coaches has not changed much since 2007, with just 10% of FBS coaches and  25% of hoops head coaches African American. MORE

NCAA Eyes Changes In Men's Hoops, March Madness

With the end goal being to 'create more excitement' and 'create a less-compressed schedule to benefit student-athletes,' the NCAA said it would spend the next six-to-12 months gathering data that could initiate such changes in men's hoops as widening the lane, extending the three-point line, reconfiguring games from two 20-minute halves to four ten-minute quarters and starting the campaign days earlier while providing a break during mid-season, some or all of which could happen for 2018-19. According to the NCAA, the Men's Basketball Rules Committee would 'conduct a holistic review of potential significant rule changes, including an examination to determine if changes would benefit the sport and help positive trends continue.' MORE

NCAA, March Madness Returning To North Carolina

Looking ahead to the 2019-22 seasons, the NCAA has unveiled more than 600 host sites for preliminary and finals games across its 90 championships, with perhaps the biggest take-away being a return to North Carolina, which the NCAA, NBA and others had previously withdrawn from due to HB2, the controversial bill that local officials said has since been amended but which major opponents claim has not. While the NCAA stated that is decisions on these host sites would 'create a great atmosphere for student-athletes, coaches and fans,' James Essecks, director for the ACLU's LGBT and HIV Project, had a different view. 'When the NCAA originally withdrew from North Carolina they did so because they claimed to care about fairness and inclusion for college athletes and fans. It's a shame to see that those concerns have already fallen by the wayside.' MORE

Nike, adidas, UA Get A Foothold On Big Dance Kicks

According to the saying, There's no business like shoe business . . .  especially if those shoes can help take you to the NCAA hoops championship, and the big three brands during March Madness are Nike which has deals with 40 schools — including No. 1 seeds Villanova, Gonzaga and UNC, as well as women's No. 1 overall seed UConn — adidas with 15 schools (including No. 1 seed Kansas) and Under Armour with ten schools plus Russell Athletic (which outfits the feet of Texas Southern), according to Apex Marketing Group, whose numbers also show that while Nike sits atop the Big Dance kicks count, they have eight fewer schools than in 2015 while Under Armour (plus six) and adidas (plus four) schools have taken those spots in the tourney this year. MORE

$1.2B Ad Spend Makes Tourney 'Valuable TV Franchise'

When it comes to March, there is no shortage of Madness or marketing, with the 2017 tournament seeking to top last year's record $1.24B ad spend, driven by NCAA partners including GM ($493M), AT&T ($80M), Coca-Cola, Capital One and Unillever and such categories as automotive, telecom, financial services, restaurants and insurance; with broadcast partners CBS and Turner Sports' TBS, TNT and truTV again loaded with companies seeking to reach eyeballs and wallets from the First Four (March 14-15) through the Final Four (April 1) and Championship Game (April 3). MORE

Q&A: Ivy League Learning Lessons In Hoops Tourney 101

The Ivy League is going to a new classroom — its first post-season men's and women's basketball tournament, being played in the iconic Palestra in Philadelphia (March 11-12), with the winning teams getting a bid to the NCAA Tournament; joined by such marketing partners as presenting firm Citizens Bank, Coca-Cola, Nike and Under Armour, and games to air on ESPN platforms. But as Paul Bamundo, former marketing exec for the NBA and Subway and now CMO for Ivy League Sports — a collaboration between JMI Sports and the Ivy League — relates in this Q&A, although the Ivy League was the last NCAA hoops conference to organize a post-season event, the excitement, intensity and competition will rival that of more-established basketball tournaments.

NCAA Details Activation For '18 Final Four

Unhidden Figures: Hoops Means Money, Beer

College B-Ball Coaches Make Call For ACS

NCAA Plays In Candy Aisle With Hershey

Marriott Books Room For Tourney Campaign



Entrepreneur Laurene Powell Jobs Buying Into NBA, NHL

Monumental Sports & Entertainment, under the majority ownership of Ted Leonsis, has agreed to sell a 20% stake to Laurene Powell Jobs, president of the Emerson Collective and widow of ex-Apple co-founder and CEO Steve Jobs, making her the second biggest stakeholder behind Leonsis and, pending approval from the NBA and NHL, part of the ownership group for the Washington Wizards, Capitals and WNBA Mystics as well as their home venue, Capital One Center, the 20K-seat arena in downtown D.C. that hosts more than 200 events per year. MORE

L.A. Lakers, Miami Heat Join NBA Jersey Ad Patch Barrage

More than half of NBA teams now have jersey patch deals following the unveiling of alliances between the Los Angeles Lakers and e-Commerse retail destination Wish and the Miami Heat and Ultimate Software, with the Lakers-Wish pact put at more than $36M over three years, making it the second-largest such deal to date behind the Golden State Warriors' $60M deal with Rakuten. MORE

Want A Steph Curry Signed Guitar? Steiner's Got It!

Some people call Stephen Curry a maestro on the basketball court, and an exclusive deal he has signed with Steiner Sports may add credence to that, with the collectible and memorabilia company offering signed basketballs, photos and jerseys from the defending NBA champion Golden State Warriors all-star guard but also unique and limited-edition pieces such as a Woodrow Northender Warriors electric guitar. MORE

NBA 'I'm Why' Tip-Off Campaign Stars Players, Fans

With the new season just about a month away, the NBA has unveiled creative under its umbrella 'This Is Why We Play' campaign, with three initial spots showing 'I'm Why' such players as LeBron James and Russell Westbrook get fans excited about hoops on and off the court, 'I'm Why' two games in Mexico City this December are historic and 'I'm Why' the people who work behind the scenes for the NBA champion Golden State Warriors and other teams are strong links between players and fans. 'We get the fans ready and the fans get the players ready.' MORE

Warriors Patch Into NBA Jersey Ads With $60M Deal

The motto for the Golden State Warriors is 'Strength in Numbers,' and the defending NBA champs are taking that literally, signing a league-record multi-year $60M pact with Rakuten for an ad patch on the team's jersey beginning with the coming season, an alliance that would also see the Internet services provider become an official partner in several categories, take over title sponsorship for the team's training facilities and activate multi-media marketing, all of which could earn Rakuten some $40M in exposure annually via such stars as Stephon Curry, Kevin Durant, Klay Thompson and Draymond Green. MORE

NBA Opens Opening Week, Xmas, International Gifts

The calendar may read August, but the NBA wants you to bookmark Opening Week in October and Christmas Day, unveiling a plethora of anticipated games for the 2017-18 season — which begins Oct. 17, the earliest for the league since 1980 as it seeks to reduce back-to-back games and travel time — including 14 different teams playing in eight nationally televised games as part of Kia NBA Tip-Off 2017, then five games on Dec. 25 on ESPN, ABC and TNT, as well as regular-season games in Mexico in December and London in January. MORE

Designers Eye Shoe Biz Fame With adidas, James Harden

NBA all-star James Harden wants a new pair of shoes, and adidas and YouTube Red will see that he gets them via an 'unscripted' competition, Lace Up: The Ultimate Sneaker Challenge, an eight-part series set to premiere Sept. 13 — from global sports marketing agency Legardere and 10x10 Entertainment (America's Next Top Model) — that pits 12 wannabe footwear designers against each other, with the ultimate goal being to create a limited-edition basketball shoe for Harden and to also get a job with adidas, all played out with such guests as tennis icon Stan Smith (who, like Harden, is an adidas spokesman), musicians Fetty Wap and Macklemore, NBA star Damian Lilliard (more adidas cross-promotion) and model Ashley Graham. MORE

NBA, NHL Arena Gets Capital One Name For $100M

The NBA's Washington Wizards and NHL's Capitals are now part of the answer to the question, What's in you wallet? as Monumental Sports and Entertainment has signed a deal estimated at $100M over ten years with financial firm Capital One for naming rights to the venue formerly known as Verizon Center in which those teams, as well as the WNBA's Mystics, play, to be called effective immediately Capital One Arena. MORE

Harley-Davidson Rides With NBA For Advertising Deal

Calling it a perfect fit, Miwaukee-based Harley-Davidson has signed an alliance with the NBA's hometown Bucks to become the team's first jersey sponsor, with the iconic motorcycle company getting a patch on the uniform under the league's new jersey three-year ad test program — joining 11 other teams including the Cleveland Cavaliers (Goodyear), Boston Celtics (GE), Orlando Magic (Disney) and Philadelphia 76ers (StubHub) — plus other marketing incentives, which Harley said could garner more than three billion impressions worldwide. MORE

New Nike Jerseys For Players, New Revenue For NBA