We Can Be Heroes: NFL Names Jersey Mike’s As Official Sub Sandwich
Monday, March 31, 2025 at 01:44PM By Barry Janoff
March 31, 2025: The NFL has a new hero, signing a multi-year partnership naming Jersey Mike’s as its “official sub sandwich sponsor.”
Jersey Mike’s replaces Subway in the category, which had been aligned with the NFL since 2020.
Financial terms of the pact were not shared.
“Jersey Mike’s shares the league's commitment of giving back to local communities, and to fans and customers alike," Tracie Rodburg, NFL svp-sponsorship, said via the league.
“We’re thrilled to have Jersey Mike’s on board across the NFL’s key tentpoles and initiatives, including NFL Flag programming across the U.S., as we continue to drive growth of the sport from the grassroots to the elite levels.”
Jersey Mike’s first official activation will be at the NFL Draft in Green Bay in April via the NFL Draft Experience presented by Jersey Mike's fan festival.
The brand will engage with people through a custom experiential activation as presenting sponsor of Super Bowl Experience.
The Pro Bowl Games Fan Vote will be presented by Jersey Mike’s.
Among other moves, the best high school football coaches across the country will be honored via the Don Shula High School Coach of the Year Award presented by Jersey Mike’s.
The brand also becomes a sponsor of NFL Flag.
“Jersey Mike’s authentic sub sandwiches have long been a go-to choice for football fans on gameday whether at home or a tailgating event,” Rich Hope, CMO, Jersey Mike’s Franchise Systems, said via the company.
Photo: Jersey Mike's“Jersey Mike’s and our local owners across the country are excited to elevate our football game by partnering with the NFL, the number one sports property in the U.S., to engage with their passionate football fans throughout the year.”
Among other alliances, Jersey Mike’s is signed with the NHL as the league’s “official sub sandwich”; and has pacts with more than 40 NCAA schools, including a naming-rights deal for the Rutgers basketball arena.
Actor Danny DeVito has appeared in marketing for the past three years, with the tag line, “A Sub Above.”.
Jersey Mike’s Subs said it has more than 4,000 locations open and in development.
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