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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
May102018

Future Of Boxing: $1B Strategy Seeks To Excite Fans, ‘Reignite Boxing’ In The U.S.

By Barry Janoff

May 10, 2018: That did’t take long.

One day after naming former ESPN president John Skipper as its new executive chairman, Perform Group has signed a joint-venture deal with Matchroom Boxing with the intent to “re-ignite the sport of boxing in the U.S. for fans.”

The eight-year pact was put at $1 billion and called “the biggest-ever deal in boxing.”

Global sports media company Perform Group and Matchbox Boxing, both based in the U.K., said they have ”have worked closely together for over ten years.”

Eddie Hearn, managing director for Matchroom Boxing (pictured, middle), and Simon Denyer, CEO for Perform Group (pictured, right), unveiled  the joint venture — to be known as Matchroom Boxing USA — Thursday at a press conference in New York.

The nucleus of the pact will see Matchroom Boxing USA promote 16 fights a year with boxing’s “biggest stars at the best venues across America.”

DAZN, Perform Group’s live and on-demand streaming service, will be the exclusive U.S. broadcast partner for the 16 U.S. fights, in addition to Matchroom’s existing 16 fight nights in the U.K.

Early marketing support is labeling the platform, “The Future of Boxing.”

According to Hearn, “This is a dream scenario for us. We can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience.”

He said the plan is to make DAZN the “home of boxing, and with 32 big fight nights already confirmed from the U.S. and U.K. we are nicely on our way.”

Although the sport maintains a core audience, boxing’s popularity in the U.S. has not fully impacted  casual and non-boxing fans — and potential marketing partners —  due in part to the rise of UFC and MMA.

This week, Walt Disney Co. and UFC signed a five-year media rights pact, valued at $750M, for exclusive UFC content on ESPN+ as well as programming to air on ESPN networks, social and digital platforms, beginning January 2019, with 12-fight cards to live-stream under the banner, UFC on ESPN+ Fight Night.

Matchbox Boxing believes it has the star power to attract audiences en masse.

Leading Matchroom Boxing’s roster is British heavyweight boxer Anthony Joshua (21-0, 20 KOs), who won the gold medal in the super-heavyweight division at the 2012 Summer Olympics in London and currently holds the heavyweight titles for the IBF, WBA, IBO and WBO.

Joshua had one of the top fights of 2017, an 11-round TKO of Wladimir Klitscho in front of 90,000 people in London’s Wembley Stadium. Joshua’s last three fights had a combined live gate of more than 250,000, according to Matchbox Boxing.

Matchroom Boxing made its first foray into the U.S. boxing scene this past September, signing  Brooklyn, NY-born Daniel Jacobs (34-2, 29 KOs) — who lost his WBA middleweight title to Gennady Glolovkin in 2017 — and promoting two fights in New York.

“This is a historic moment for Matchroom and the sport of boxing,” said Hearn.

“Since our expansion to the U.S., we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.”

"We can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience.”

According to Skipper (pictured above, left), “DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans. It’s time to bring DAZN to America, and the amazing events we have planned with Matchroom is a great place to start.”

Denyer said that Perform Group “has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the U.S.

“It’s a better deal for everyone — especially fight fans.”

Matchroom Boxing said it has promoted more than 100 boxing events over the past five years, with 57 World title fights, as part of an exclusive broadcast deal with Sky Sports.

PHOTO: Ed Mulholland/Matchroom Boxing USA

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