Wednesday
Nov042009

Hilton, 24 Hour Fitness, Samsung Unveil 2010 Olympic Activation

November 4, 2009: Now that Halloween is over, marketers are focusing on . . . the 2010 Winter Olympics in Vancouver. Hilton Worldwide, 24 Hour Fitness and Samsung are among the International Olympic Committee and US Olympic Committee partners that have unveiled activation tied to the Games in Vancouver, which run Feb. 12-28.

Hilton Worldwide and its portfolio of hotel brands have launched “Official Guest of Team USA," a sweepstakes that will send four winners and their guests to the 2010 Olympic. Hilton also will join the USOC as presenting sponsor of "Making Team USA: 100 Days to Vancouver” event taking place on Nov. 4 at New York’s Rockefeller Center.

According to Hilton, the “Official Guest of Team USA” sweepstakes will offer two grand prize trips for four, or two first prize trips for two to the 2010 Olympic Winter Games; 100 second prizes that include airline tickets, fitness memberships; and other prizes. The promotion, which runs now through Dec. 31, 2009, will be support by print, Internet and throughout the Hilton hotel brands. To enter the sweepstakes, consumers must first book the "Go For The Gold" rate at one of the Hilton Worldwide hotels in the U.S. and stay before Dec. 31, 2009. (Full details here.)

“As a proud sponsor of Team USA, Hilton Worldwide wants to share the Olympic spirit with our valued guests by offering a variety of trips and prizes in support of all the athletes competing in the 2010 Games,” Jeff Diskin, svp-global customer marketing for Hilton Worldwide, said in a statement. “This week marks a milestone on our countdown to Vancouver, and we’re equally thrilled to help showcase the magic of the Olympic Winter Games at the ‘Making Team USA’ event at Rockefeller Center.”

24 Hour Fitness Olympic team athletes.24 Hour Fitness, which is the Official Fitness Center Sponsor of the 2010 U.S. Olympic and Paralympic Teams, has unveiled a partnership with six U.S. Olympic and Paralympic hopefuls for the 2010 Games: snowboarder Gretchen Bleiler, pairs skater Rockne Brubaker, short track speedskater J.R. Celski, Paralympic skier Chris Devlin-Young, speedskater Tucker Fredricks and skier Julia Mancuso.

As members of Team 24 Hour Fitness, these athletes will appear in the brand’s Olympic marketing campaign, make promotional appearances at local clubs, and develop signature workouts for members that will be available in-club, online and on the 24 Hour Fitness YouTube channel.

“24 Hour Fitness is proud to continue its support of the U.S. Olympic and Paralympic Teams and to help these athletes in their pursuit of capturing gold in Vancouver,” Carl Liebert, CEO for 24 Hour Fitness, said in a statement. “These athletes are terrific ambassadors for promoting fitness and their exclusive signature workouts can help guide all of our members no matter what their fitness goals, whether it is to run a 5k or win a gold medal at the Olympics.”

Samsung Electronics, the IOC's official worldwide Olympic partner in wireless communications equipment, said it would make available to the public its "wireless Olympic works" communications platform, which the company described as a comprehensive application designed to keep users connected and informed during the Vancouver 2010 Olympic Winter Games.

Consumers worldwide can download and install Samsung’s Public WOW application from Samsung’s official Olympic Games microsite (www.samsung.com/vancouver2010). It will enable people to receive such up-to-the minute information as Olympic news, schedules, results and medal standings previously available only to official staff. The application is free to download to Samsung’s Omnia II device or any Samsung smartphone that supports the Windows Mobile 6.1 or 6.5 operating systems.

“Our focus for the Vancouver 2010 Olympic Winter Games is on linking consumers around the world to the Games using Samsung technology in a way that’s not been done before,” Paul Brannen, general manager, mobile communications for  Samsung Electronics Canada, said in a statement. “Samsung will connect fans through its WOW technology, mobile phones and Web site to enable people to share and celebrate their favourite Olympic ‘WOW’ moments with friends and family.”

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