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What Royal Wedding? Tickets To '12 Olympics Are The Real Crown Jewels

April 28, 2011: The world may have been waiting with baited breath for the Royal nuptuals between Prince William and Kate Middleton. But that wasn't the hottest ticket being made available in the U.K.

The application process to request tickets for the 2012 Summer Olympics in closed on April 26, and the London Organizing Committee of the Olympic Games and Paralympic Games is now saying the more than some 1.8 million people submitting requests for 20 million tickets.

According to the LOCOG, both the Opening and Closing Ceremonies are sold out, as are such events as Track Cycling, Rhythmic Gymnastics, Triathlon, Modern Pentathlon and Equestrian (cross country). In addition, more than 50% of the 650 sessions are oversubscribed and tickets will be allocated via ballots.

This initial ticketing process began on March 15. The 2012 Summer Games are scheduled for July 27-Aug. 12.

LOCOG chairman Sebastian Coe said that the committee was please with the response and would work to accommodate people who did not get the tickets they requested.

"We are thrilled with the response right across the board, in all sports and all sessions," Coe said in a statement. "Certain events have seen massive demand — for example the Opening Ceremony, which is more than ten times oversubscribed — so there will understandably be disappointment. We will find a way to go back to those people with other tickets."

Worldwide International Olympic Committee partners for the London 2012 Games include Coca-Cola, Acer, Atos Origin, Dow Chemical Company, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

LOCOG has seven domestic Tier One partners: adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are also seven domestic Tier Two supporters: Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS.

Among the domestic Tier Three suppliers and providers are Boston Consulting Group, CBS Outdoor, Heineken UK, Holiday Inn, McCann Worldgroup, Ticketmaster and Trident.

"What is most encouraging is that the majority of applications are for multiple tickets and for several sports, which shows that friends and family are planning to go to the Games together," said Coe.

"The Opening Ceremony is more than ten times oversubscribed . . . We will find a way to go back to those people with other tickets."

LOCOG said that people who requested tickets would \receive confirmation of which events they will receive tickets for in June 2011. People who were not successful in their initial application would be given "further opportunities to apply for remaining tickets in June and July as part of this process."  

LOCOG also urged people to be aware of unauthorized Web sites that claim to sell tickets to London 2012.  LOCOG said it has an online destination for consumers to verify whether a ticket broker is genuine or not. (Full details here.)

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