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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun262012

24 Hour Fitness Returns To USA Basketball Roster For Second Olympics

By Barry Janoff

June 26, 2012: USA Basketball unveiled today a partnership with 24 Hour Fitness making the fitness club chain an official partner of the both the men’s and women’s U.S. National Teams.

24 Hour Fitness said it would ramp up activation during training camps and exhibition games before the Summer Olympics and then have marketing presence in London during the Games.

Financial terms of the deal were not disclosed.

This marks 24 Hour Fitness' second partnership with USA Basketball, following a deal in 2008 prior to the Summer Olympics in Beijing, where both national hoops teams won gold medals.

This is the fourth new partnership for USA Hoops in recent weeks following a deal signed with Right Guard making it the official deodorant and body wash of USA Basketball, Burger King and Dr Pepper Snapple Group (7UP, Sunkist). Other marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Jeep, Got Chocolate Milk? and Visit Las Vegas.

“24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels,” Jerry Colangelo, chairman for USA Basketball. “By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the USA Basketball men’s and women’s National Teams competing at the London 2012 Olympic Games this summer.”

As part of its activation, 24 Hour Fitness said it would promote the alliance in its clubs and during USA Basketball games, media and special events. The company said it would also run an employee contest awarding tickets to an upcoming exhibition game.

“By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the men’s and women’s National Teams."

In London, 24 Hour Fitness helped to design and will sponsor the U.S. Olympic Committee’s High Performance Training Center, where athletes, including the USA Basketball men’s and women’s National Teams, will train and prepare for the 2012 Olympic Games.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes,” Carl Liebert, 24 Hour Fitness president and CEO, said in a statement. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London."

Right Guard Sweats The Details With USA Men's Basketball Team

Burger King, 7UP Join USA Hoops For London Run

Back to London 2012

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