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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Jun262012

24 Hour Fitness Returns To USA Basketball Roster For Second Olympics

By Barry Janoff

June 26, 2012: USA Basketball unveiled today a partnership with 24 Hour Fitness making the fitness club chain an official partner of the both the men’s and women’s U.S. National Teams.

24 Hour Fitness said it would ramp up activation during training camps and exhibition games before the Summer Olympics and then have marketing presence in London during the Games.

Financial terms of the deal were not disclosed.

This marks 24 Hour Fitness' second partnership with USA Basketball, following a deal in 2008 prior to the Summer Olympics in Beijing, where both national hoops teams won gold medals.

This is the fourth new partnership for USA Hoops in recent weeks following a deal signed with Right Guard making it the official deodorant and body wash of USA Basketball, Burger King and Dr Pepper Snapple Group (7UP, Sunkist). Other marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Jeep, Got Chocolate Milk? and Visit Las Vegas.

“24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels,” Jerry Colangelo, chairman for USA Basketball. “By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the USA Basketball men’s and women’s National Teams competing at the London 2012 Olympic Games this summer.”

As part of its activation, 24 Hour Fitness said it would promote the alliance in its clubs and during USA Basketball games, media and special events. The company said it would also run an employee contest awarding tickets to an upcoming exhibition game.

“By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the men’s and women’s National Teams."

In London, 24 Hour Fitness helped to design and will sponsor the U.S. Olympic Committee’s High Performance Training Center, where athletes, including the USA Basketball men’s and women’s National Teams, will train and prepare for the 2012 Olympic Games.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes,” Carl Liebert, 24 Hour Fitness president and CEO, said in a statement. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London."

Right Guard Sweats The Details With USA Men's Basketball Team

Burger King, 7UP Join USA Hoops For London Run

Back to London 2012

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