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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Jun262012

24 Hour Fitness Returns To USA Basketball Roster For Second Olympics

By Barry Janoff

June 26, 2012: USA Basketball unveiled today a partnership with 24 Hour Fitness making the fitness club chain an official partner of the both the men’s and women’s U.S. National Teams.

24 Hour Fitness said it would ramp up activation during training camps and exhibition games before the Summer Olympics and then have marketing presence in London during the Games.

Financial terms of the deal were not disclosed.

This marks 24 Hour Fitness' second partnership with USA Basketball, following a deal in 2008 prior to the Summer Olympics in Beijing, where both national hoops teams won gold medals.

This is the fourth new partnership for USA Hoops in recent weeks following a deal signed with Right Guard making it the official deodorant and body wash of USA Basketball, Burger King and Dr Pepper Snapple Group (7UP, Sunkist). Other marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Jeep, Got Chocolate Milk? and Visit Las Vegas.

“24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels,” Jerry Colangelo, chairman for USA Basketball. “By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the USA Basketball men’s and women’s National Teams competing at the London 2012 Olympic Games this summer.”

As part of its activation, 24 Hour Fitness said it would promote the alliance in its clubs and during USA Basketball games, media and special events. The company said it would also run an employee contest awarding tickets to an upcoming exhibition game.

“By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the men’s and women’s National Teams."

In London, 24 Hour Fitness helped to design and will sponsor the U.S. Olympic Committee’s High Performance Training Center, where athletes, including the USA Basketball men’s and women’s National Teams, will train and prepare for the 2012 Olympic Games.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes,” Carl Liebert, 24 Hour Fitness president and CEO, said in a statement. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London."

Right Guard Sweats The Details With USA Men's Basketball Team

Burger King, 7UP Join USA Hoops For London Run

Back to London 2012

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