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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in USA Basketball (1)

Tuesday
Jun262012

24 Hour Fitness Returns To USA Basketball Roster For Second Olympics

By Barry Janoff

June 26, 2012: USA Basketball unveiled today a partnership with 24 Hour Fitness making the fitness club chain an official partner of the both the men’s and women’s U.S. National Teams.

24 Hour Fitness said it would ramp up activation during training camps and exhibition games before the Summer Olympics and then have marketing presence in London during the Games.

Financial terms of the deal were not disclosed.

This marks 24 Hour Fitness' second partnership with USA Basketball, following a deal in 2008 prior to the Summer Olympics in Beijing, where both national hoops teams won gold medals.

This is the fourth new partnership for USA Hoops in recent weeks following a deal signed with Right Guard making it the official deodorant and body wash of USA Basketball, Burger King and Dr Pepper Snapple Group (7UP, Sunkist). Other marketing partners include Nike, PepsiCo's Gatorade, State Farm, Tiffany, American Express, Cisco, Metro PCS, Jeep, Got Chocolate Milk? and Visit Las Vegas.

“24 Hour Fitness has a proven history of helping world-class athletes train and perform at the highest levels,” Jerry Colangelo, chairman for USA Basketball. “By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the USA Basketball men’s and women’s National Teams competing at the London 2012 Olympic Games this summer.”

As part of its activation, 24 Hour Fitness said it would promote the alliance in its clubs and during USA Basketball games, media and special events. The company said it would also run an employee contest awarding tickets to an upcoming exhibition game.

“By teaming with USA Basketball, 24 Hour Fitness will provide ‘best in class’ resources for the talented players from the men’s and women’s National Teams."

In London, 24 Hour Fitness helped to design and will sponsor the U.S. Olympic Committee’s High Performance Training Center, where athletes, including the USA Basketball men’s and women’s National Teams, will train and prepare for the 2012 Olympic Games.

"In our 30 year history, 24 Hour Fitness has been fortunate to support many great teams and athletes,” Carl Liebert, 24 Hour Fitness president and CEO, said in a statement. "We were there with USA Basketball in Beijing to celebrate their success in bringing home gold medals in 2008, and we are honored to continue this legacy as the teams prepare for the 2012 Olympic Games in London."

Right Guard Sweats The Details With USA Men's Basketball Team

Burger King, 7UP Join USA Hoops For London Run

Back to London 2012

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