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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May082014

"My Time Has Come": NBA MVP Durant Finally Gets His Video Game Cover

By Barry Janoff

May 7, 2014: One day after he received his first NBA MVP, Kevin Durant was awarded another first honor: 2K said that the Oklahoma City Thunder all-star forward would make his solo debut as a video game cover athlete on NBA 2K15.

Durant was on the cover of EA Sports' NBA Elite 11 in 2010, but the game was cancelled due to inoperable technical difficulties. "My time has come," Durant said in a statement regarding his 2K cover.

NBA 2K15 is scheduled to hit retail in October.

“We’re continually challenging ourselves to align the NBA 2K franchise with the best of this generation, and Kevin Durant brings one of the NBA’s greatest into our stable of kings,” Alfie Brody, vp-marketing for 2K, said in a statement. “Our goal is to consistently bring an unmatched experience for the millions of fans that play the NBA 2K series, while paralleling the NBA’s evolution and growth year-over-year.”

Support is expected to include TV, print, Internet and social media. 2K set up a Twitter hash tag, #YourTimeHasCome, to unveil Durant's cover and to interact with fans and consumers.

Durant, a four-time NBA scoring champion, five-time all-star and the Rookie of the Year in 2007-08, is currently seeking his first NBA championship. He is represented by Jay-Z's Roc Nation Sports.

“I’m honored to be selected for the cover of NBA 2K,” said Durant is a statement. “I’ve been an avid fan and player of NBA 2K since I was a kid, and being selected as the sole cover athlete of NBA 2K15 is an amazing accomplishment at this point of my life.”

Durant's marketing deals also include Nike, Sprint, BBVA Compass and SkullCandy.

Durant earns about $12-$14 million in endorsements, according to industry analysts.

Developed by Visual Concepts, a 2K studio, NBA 2K15 is not yet rated by the ESRB. NBA 2K15 is scheduled for release on PS4, PS3, Xbox One, Xbox 360 and PC on Oct. 7 in North America and Oct. 10.

Durant Again Seeks No. 1 Marketing Spot During NBA Playoffs

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