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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May082014

"My Time Has Come": NBA MVP Durant Finally Gets His Video Game Cover

By Barry Janoff

May 7, 2014: One day after he received his first NBA MVP, Kevin Durant was awarded another first honor: 2K said that the Oklahoma City Thunder all-star forward would make his solo debut as a video game cover athlete on NBA 2K15.

Durant was on the cover of EA Sports' NBA Elite 11 in 2010, but the game was cancelled due to inoperable technical difficulties. "My time has come," Durant said in a statement regarding his 2K cover.

NBA 2K15 is scheduled to hit retail in October.

“We’re continually challenging ourselves to align the NBA 2K franchise with the best of this generation, and Kevin Durant brings one of the NBA’s greatest into our stable of kings,” Alfie Brody, vp-marketing for 2K, said in a statement. “Our goal is to consistently bring an unmatched experience for the millions of fans that play the NBA 2K series, while paralleling the NBA’s evolution and growth year-over-year.”

Support is expected to include TV, print, Internet and social media. 2K set up a Twitter hash tag, #YourTimeHasCome, to unveil Durant's cover and to interact with fans and consumers.

Durant, a four-time NBA scoring champion, five-time all-star and the Rookie of the Year in 2007-08, is currently seeking his first NBA championship. He is represented by Jay-Z's Roc Nation Sports.

“I’m honored to be selected for the cover of NBA 2K,” said Durant is a statement. “I’ve been an avid fan and player of NBA 2K since I was a kid, and being selected as the sole cover athlete of NBA 2K15 is an amazing accomplishment at this point of my life.”

Durant's marketing deals also include Nike, Sprint, BBVA Compass and SkullCandy.

Durant earns about $12-$14 million in endorsements, according to industry analysts.

Developed by Visual Concepts, a 2K studio, NBA 2K15 is not yet rated by the ESRB. NBA 2K15 is scheduled for release on PS4, PS3, Xbox One, Xbox 360 and PC on Oct. 7 in North America and Oct. 10.

Durant Again Seeks No. 1 Marketing Spot During NBA Playoffs

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