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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep242012

SAP Gets Founding Partner, Naming Rights Status At 49ers New Silicon Valley Venue

By Barry Janoff

September 24, 2012: The NFL's San Francisco 49ers, in the process of building a stadium in Santa Clara, signed a deal with global business software and analytics firm SAP to become a founding partner at the new venue and the naming rights holder at the team's practice facility.

Financial terms of the pact were not disclosed.

The 49ers are scheduled to move from Candlestick Park in San Francisco to the 68,500-seat stadium about 45 miles south in Santa Clara, in time for the 2014 NFL season. The SAP Training Center will be located adjacent to the new stadium.

With the stadium based in the heart of Silicon Valley, the team is loading up on technology company partners. Other founding partners include data storage provider Violin Memory and networking and technology solutions firm Brocade.

Under terms of the deal, SAP will be the team's exclusive business software, statistics and performance partner. SAP said it would support the 49ers "year-round operations by enabling the organization to run better in all facets."

In addition to building a statistics platform, SAP said it would also develop human resource  systems for the franchise as well as other "creative systems that have the potential to help football operations function more efficiently and effectively."

"SAP has an unparalleled reputation for creating world-class business software and analytics solutions," Jed York, 49ers CEO (pictured above, left), said in a statement. "The 49ers are deeply committed to creating the ultimate fan experience, as we are building a stadium that embodies the best of Silicon Valley. SAP will have an integral role in helping to achieve both of those goals. SAP's commitment to rename our training facility reinforces the alignment of two strong brands."

"The 49ers are deeply committed to creating the ultimate fan experience, as we are building a stadium that embodies the best of Silicon Valley."

The 49ers said that the $1.2 billion stadium would house entertainment and other sports events and "can be expanded for major events such as the Super Bowl." The franchise has won five Super Bowls, most recently Super Bowl XXIX in 1995. The only time a Super Bowl was played in the San Francisco Bay Area was in 1985 at Stanford Stadium, in which the 49ers defeated the Miami Dolphins, 38-16.

According to Bill McDermott, co-CEO for SAP, "The San Francisco 49ers are a team that knows how to win championships, and SAP is pleased to join them in delivering the ultimate experience to their fans. Together, we will extend the excitement of game-day with unprecedented levels of insight and intimacy. As SAP continues to grow its presence in the Bay Area, we look forward to helping one of the region's trophy franchises run better than ever."

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