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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr112017

5-Hour Energy Gets Official Roster, Marketing Status For '17-18 All-Star Games

Special to NYSportsJournalism.com

April 11, 2017: Baseball games usually take about three hours to play.

But MLB is looking at a different time frame via a new alliance with Living Essentials, LLC, the makers of 5-Hour Energy shots.

The brand has signed a deal to become an official partner for the 2017 All-Star Game presented by MasterCard this July in Miami.

It also will be the official partner for the 2018 MLB All-Star Game in Nationals Park, home of the Washington Nationals.

Financial terms of the pact were not shared.

To launch the alliance, Living Essentials has created a new flavor, Apple Pie Extra Strength 5-Hour Energy, which features a limited-edition MLB logo on the label of the bottle.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot starring Jose Altuve, All-Star second baseman for the Houston Astros, touting Apple Pie Extra Strength 5-Hour Energy.

The brand said it would have activation around 2017 MLB All-Star Week, as well as sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Among other deals, 5-Hour Energy has supported WWE, including the recent WrestleMania 33.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot with Jose Altuve, All-Star second baseman for the Astros.

According to Living Essentials, to celebrate its status as an official partner of the 2017 MLB All-Star Game, "We are introducing Apple Pie Extra Strength flavor. With its delicious Apple Pie taste, it’s sure to deliver in the clutch.

"And of course it has zero sugar, four calories and the hard-working blend of vitamins, nutrients and caffeine that have made Extra Strength 5-Hour Energy the No. 1 line of energy shots in the U.S.”

"We are very excited to work with Major League Baseball as an official MLB All-Star Game partner, and we're thrilled that MLB-themed Apple Pie flavored Extra Strength 5-Hour Energy is now available to our fans throughout the baseball season," Melissa Skabich, communications director for Living Essentials, said in a statement.

MLB Starts March To 2017 All-Star Game In Miami

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