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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Apr112017

5-Hour Energy Gets Official Roster, Marketing Status For '17-18 All-Star Games

Special to NYSportsJournalism.com

April 11, 2017: Baseball games usually take about three hours to play.

But MLB is looking at a different time frame via a new alliance with Living Essentials, LLC, the makers of 5-Hour Energy shots.

The brand has signed a deal to become an official partner for the 2017 All-Star Game presented by MasterCard this July in Miami.

It also will be the official partner for the 2018 MLB All-Star Game in Nationals Park, home of the Washington Nationals.

Financial terms of the pact were not shared.

To launch the alliance, Living Essentials has created a new flavor, Apple Pie Extra Strength 5-Hour Energy, which features a limited-edition MLB logo on the label of the bottle.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot starring Jose Altuve, All-Star second baseman for the Houston Astros, touting Apple Pie Extra Strength 5-Hour Energy.

The brand said it would have activation around 2017 MLB All-Star Week, as well as sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Among other deals, 5-Hour Energy has supported WWE, including the recent WrestleMania 33.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot with Jose Altuve, All-Star second baseman for the Astros.

According to Living Essentials, to celebrate its status as an official partner of the 2017 MLB All-Star Game, "We are introducing Apple Pie Extra Strength flavor. With its delicious Apple Pie taste, it’s sure to deliver in the clutch.

"And of course it has zero sugar, four calories and the hard-working blend of vitamins, nutrients and caffeine that have made Extra Strength 5-Hour Energy the No. 1 line of energy shots in the U.S.”

"We are very excited to work with Major League Baseball as an official MLB All-Star Game partner, and we're thrilled that MLB-themed Apple Pie flavored Extra Strength 5-Hour Energy is now available to our fans throughout the baseball season," Melissa Skabich, communications director for Living Essentials, said in a statement.

MLB Starts March To 2017 All-Star Game In Miami

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