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POLL POSITION
What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz Superdome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• ESPN and the UFC have agreed to a new five-year deal that will move the entire rights package from Fox Sports to ESPN, according to ESPN.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports markerting (1)

Tuesday
Apr112017

5-Hour Energy Gets Official Roster, Marketing Status For '17-18 All-Star Games

Special to NYSportsJournalism.com

April 11, 2017: Baseball games usually take about three hours to play.

But MLB is looking at a different time frame via a new alliance with Living Essentials, LLC, the makers of 5-Hour Energy shots.

The brand has signed a deal to become an official partner for the 2017 All-Star Game presented by MasterCard this July in Miami.

It also will be the official partner for the 2018 MLB All-Star Game in Nationals Park, home of the Washington Nationals.

Financial terms of the pact were not shared.

To launch the alliance, Living Essentials has created a new flavor, Apple Pie Extra Strength 5-Hour Energy, which features a limited-edition MLB logo on the label of the bottle.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot starring Jose Altuve, All-Star second baseman for the Houston Astros, touting Apple Pie Extra Strength 5-Hour Energy.

The brand said it would have activation around 2017 MLB All-Star Week, as well as sampling at MLB All-Star FanFest and other MLB All-Star Week events.

Among other deals, 5-Hour Energy has supported WWE, including the recent WrestleMania 33.

Marketing will include the tag, "When life is like Game 7," and feature a TV spot with Jose Altuve, All-Star second baseman for the Astros.

According to Living Essentials, to celebrate its status as an official partner of the 2017 MLB All-Star Game, "We are introducing Apple Pie Extra Strength flavor. With its delicious Apple Pie taste, it’s sure to deliver in the clutch.

"And of course it has zero sugar, four calories and the hard-working blend of vitamins, nutrients and caffeine that have made Extra Strength 5-Hour Energy the No. 1 line of energy shots in the U.S.”

"We are very excited to work with Major League Baseball as an official MLB All-Star Game partner, and we're thrilled that MLB-themed Apple Pie flavored Extra Strength 5-Hour Energy is now available to our fans throughout the baseball season," Melissa Skabich, communications director for Living Essentials, said in a statement.

MLB Starts March To 2017 All-Star Game In Miami

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