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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec012015

Anheuser-Busch, NBA Draft Bigger Deal, Marketing Support, Brand Alliance

Special to NYSportsJournalism.com

December 1, 2015: Anheuser-Busch, building on what it feels has been a solid alliance since 1998, has signed a four-year extension marketing partnership with the NBA.

Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expands its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Anheuser-Busch also has deals with 22 NBA teams.

Financial terms were not released.

Anheuser-Busch last month extended and enhanced its alliances with the NFL (Bud Light is the official beer sponsor for the league) and Daytona International Speedway and the Daytona 500.

The moves come as Anheuser-Busch InBev is finalizing its acquisition of SABMiller, valued at $107 billion, according to financial analysts.

Among other new activations under the extended deal, Anheuser-Busch and the NBA said they would work together to produce an original digital content media series "designed to bring (Anheuser-Busch's) brand messages to life through basketball."

The videos are scheduled to air on NBA-owned and Anheuser-Busch-owned properties this season.

The partnership also includes enhanced packaging and marketing rights. Among them, Anheuser-Busch can now feature select NBA and team logos collectively on a national basis on cans, bottles and other packaging and in promotional campaigns.

Anheuser-Busch said it would support its brands via the NBA's broadcast partners and continue to engage fans locally through its team pacts.

Anheuser-Busch also said that a number of its flagship brands would activate to support partnership. Budweiser and Bud Light will run concurrent NBA marketing efforts, with each brand owning year-round platforms and different marquee league events, including NBA All-Star, NBA Playoffs, The Finals, NBA Draft and WNBA All-Star.

"The new agreement will allow us to connect our brands with the league, its teams and its fans through authentic campaigns that shape the industry."

"We've expanded this longstanding partnership in key areas that matter to our consumers, like content, packaging and our new affiliation with USA Basketball," Lucas Herscovici, vp-consumer connections for Anheuser-Busch, said in a statement. "The new agreement will allow us to connect our brands with the league, its teams and its fans through authentic campaigns that shape the industry."

According to Emilio Collins, NBA evp-global marketing partnerships, "Our relationship with Anheuser-Busch is one of our longest standing partnerships, and we're thrilled to be expanding our activation in new ways that span the basketball calendar. The marketing commitments being made by the Budweiser and Bud Light brands will engage fans in a multitude of new ways through live events, retail programs, digital activation and great storytelling."

Anheuser-Busch also has NBA partnerships in other regions, including a recently unveiled extension with Harbin Beer in China, and a new partnership in Brazil.

A-B's Bud Light Extends Relationship With NFL

Anheuser-Busch Going The Distance With Daytona Speedway, 500

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