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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov202015

A-B Going The Distance, Extends Deal WIth Daytona Speedway, Daytona 500

Special to NYSportsJournalism.com

November 19, 2015: Anheuser-Busch has signed a multi-year deal with Daytona International Speedway that extends its status as the exclusive official beer sponsor of DIS and the Daytona 500.

Under terms of the partnership, Anheuser-Busch will also get naming rights to four locations within the new version of the motor sports stadium as part of the $400 million Daytona Rising redevelopment project, which is scheduled to open in January 2016.

Financial terms were not disclosed.

The 58th running of the Daytona 500 is scheduled for Feb. 21, 2016.

This represents the longest-standing partnership for DIS.

"Daytona International Speedway has been a tremendous partner for Anheuser-Busch ever since we first introduced the Busch Clash back in 1979, which was held each year at DIS the week prior to the Daytona 500," Nick Kelly, director of experiential marketing for Anheuser-Busch, said in a statement.

"We're looking forward to continuing this relationship that allows us to have a significant marketing presence at the track, and now we'll be able to deliver an elevated experience to our fans as a result of the Daytona Rising project," said Kelly.

All four locations will enable Anheuser-Busch to advertise multiple brands from its portfolio of beers, including Busch, Budweiser Bud Light and Stella Artois. Anheuser-Busch will also retain naming rights to the infield area — the Budweiser Bistro.

Anheuser-Busch recently said it would switch sponsorship for Nascar driver Kevin Harvick and the No. 4 team of Stewart-Haas Racing from Budweiser to its Busch portfolio for select races during the 2016 Nascar Sprint Cup Series season, beginning with the Sprint Unlimited at DIS on Feb. 13.

In conjunction with that, Anheuser-Busch said it would "employ a comprehensive marketing approach to celebrate Busch's return to the sport of racing," including on-track, experiential, in-market and retail activations, as well as TV spots leading up to the Daytona 500.

According to Joie Chitwood III, president for Daytona International Speedway, "We're thrilled to kick off the next chapter of our long-standing partnership with Anheuser-Busch. Our new motorsports stadium will provide enhanced opportunities to market their brands and connect with race fans."

At the conclusion of the redevelopment, which officially broke ground in July 2013,  Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands.

In addition, the Speedway will feature more than 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests, according to DIS.

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