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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Jan072011

Anheuser-Busch Marketing Getting Rebrewed As Keith Levy Departs

Keith LevyJanuary 6, 2011: With the NFL playoffs and Super Bowl XLV fast approaching, one of football's most visible and active partners is undergoing changes within its marketing department.

Keith Levy, vp-marketing for Anheuser-Busch, is leaving the company effective Jan. 6 "to pursue other opportunities," according to a statement from Dave Peacock, president of Anheuser-Busch's U.S. division. "We thank Keith for his contributions to our company and wish him the best in his next endeavors."

Frank Abenante, global vp-brands and insights for the company, will "temporarily oversee marketing efforts" in the U.S. as a search for Levy's permanent replacement is conducted. "The leadership of our marketing is key to our growth and to exceeding our consumers' expectations," said Peacock.

Levy joined Anheuser-Busch in 1987 and was named vp-marketing  in October 2008 when Peacock was promoted from vp-marketing to president of Anheuser-Busch as part of InBev’s $52 billion takeover of the St. Louis-based beer company.

Anheuser-Busch next season becomes the official beer of the NFL, replacing Coors, which has had category exclusivity since 2002.  Anheuser-Busch plans to run numerous ads during the NFL playoffs beginning Jan. 8 and currently has category exclusivity during broadcasts of the Super Bowl through 2012. During Super Bowl XLV on Feb. 6, which will be on Fox, Anheuser-Busch is expected to air about 5-6 minutes worth of commercials.

In addition, Anheuser-Busch has individual deals with a majority of NFL teams. Budweiser is the official beer partner of the NBA. Last month, Anheuser-Busch and Major League Baseball extended their official category alliance via a multi-year deal, which had been preceded by threats of litigation from both sides related to the renewal. Anheuser-Busch also has marketing deals with 26 of MLB's 30 teams, according to the company.

"The leadership of our marketing is key to our growth and to exceeding our consumers' expectations." — Dave Peacock, President, Anheuser-Busch

The marketing makeover comes at a time of challenged sales for Bud and Bud Light, according to industry analysts. In 2009, which was the first full year after the InBev takeover, Bud Light recorded its first sales volume decline in nearly 20 years.

When Anheuser-Busch signed the deal with the NFL this past May, Peacock extolled the virtues of the alliance.

"This gives Bud Light real ownership of professional football within the beer category, and expands on our existing connections to NFL fans through sponsorship of 28 teams, our continued substantial advertising presence in the regular season and playoff broadcasts and our Super Bowl advertising exclusivity that has been in place 22 consecutive years,” Peacock said in a statement. “We continue to invest in the things that support our brands, and our efforts to manage costs enable us to seize opportunities like this one. We look forward to leveraging this investment to connect our Bud Light brand more deeply with NFL fans.”

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