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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan072015

Anheuser-Busch Super Bowl XLIX Marketing Plans: Lost Dog, Clydesdales, Whatever

By Barry Janoff

January 7, 2015: Anheuser-Busch, the exclusive beer category partner for the Super Bowl XLIX broadcast on NBC, has unveiled its plans for Super Sunday and, not too surprisingly, they include a puppy, the Clydesdales and a continuation of the "Up for Whatever" campaign.

The company said it would have three-four minutes of ad time, including a one-minute spot for flagship brand Budweiser; a 30-second spot for Bud, "Lost Dog," with the iconic Clydesdales; and a 60-second ad, "Coin," in which "an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is 'Up for Whatever.'"

The brewer also is planning support via Internet, social media, mobile, POP, recently unveiled new packaging and on-site activation anchored by the House of Whatever in a hotel and surrounding area in downtown Phoenix, with Bud Light taking title honors from sibling Budweiser for the first time in the company's annual Super Bowl experiential event.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” Jorn Socquet, vp-U.S. marketing for Anheuser-Busch, said in a statement. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Budweiser's Puppy Love and A Hero's Welcome spots were atop most lists of favorite commercials during Super Bowl XLVIII. Anheuser-Busch has claimed the No. 1 position 12 of the past 14 years in USA Today's Ad Meter.

The "Up for Whatever" effort launched last year around Super Bowl XLVIII with a spot that saw a guy off the street accept a Bud and then become involved in a scenario that included Arnold Schwarzenegger, Don Cheadle and a llama and continue through the year with various incarnations.

According to Alex Lambrecht, vp for Bud Light, “We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl. Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

NBC is getting upward of $4.5 million for a 30-second spot, although discounts are traditionally given to companies such as Anheuser-Busch that purchase multiple spots.

“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this [past] year, from the ‘Epic Night’ spot at Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado," said Lambrecht. "The Bud Light House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Phoenix. You could say it’s the Super Bowl version of Whatever, USA.”

The new Bud Light labels come with some 50 unique text options, such as “The perfect beer for leaving your comfort zone in another time zone" and “The perfect beer for tuning up the old air guitar.” Lambrecht said that labels have also been designed for specific events, which would include the Super Bowl.

"[If] you order a Bud Light, you might notice that the cup or bottle you receive has a message on it with very specific suggestions that were clearly written just for that event," according to Lambrecht. "You have to decide if you’re ‘Up for Whatever’ enough to do what the message says. If you are, you might find yourself enjoying a truly unique VIP experience. The possibilities for what we can do are endless, and we’re really looking forward to exploring that space and pushing some boundaries around what people expect from Bud Light.”

Lead agency for the Budweiser spots is Anomaly. Energy BBDO is lead agency for Bud Light. Mosaic handles creative for the Bud Light House of Whatever.

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