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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan072015

Anheuser-Busch Super Bowl XLIX Marketing Plans: Lost Dog, Clydesdales, Whatever

By Barry Janoff

January 7, 2015: Anheuser-Busch, the exclusive beer category partner for the Super Bowl XLIX broadcast on NBC, has unveiled its plans for Super Sunday and, not too surprisingly, they include a puppy, the Clydesdales and a continuation of the "Up for Whatever" campaign.

The company said it would have three-four minutes of ad time, including a one-minute spot for flagship brand Budweiser; a 30-second spot for Bud, "Lost Dog," with the iconic Clydesdales; and a 60-second ad, "Coin," in which "an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is 'Up for Whatever.'"

The brewer also is planning support via Internet, social media, mobile, POP, recently unveiled new packaging and on-site activation anchored by the House of Whatever in a hotel and surrounding area in downtown Phoenix, with Bud Light taking title honors from sibling Budweiser for the first time in the company's annual Super Bowl experiential event.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” Jorn Socquet, vp-U.S. marketing for Anheuser-Busch, said in a statement. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Budweiser's Puppy Love and A Hero's Welcome spots were atop most lists of favorite commercials during Super Bowl XLVIII. Anheuser-Busch has claimed the No. 1 position 12 of the past 14 years in USA Today's Ad Meter.

The "Up for Whatever" effort launched last year around Super Bowl XLVIII with a spot that saw a guy off the street accept a Bud and then become involved in a scenario that included Arnold Schwarzenegger, Don Cheadle and a llama and continue through the year with various incarnations.

According to Alex Lambrecht, vp for Bud Light, “We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl. Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

NBC is getting upward of $4.5 million for a 30-second spot, although discounts are traditionally given to companies such as Anheuser-Busch that purchase multiple spots.

“Our fans have really enjoyed the ‘Up For Whatever’ activations we’ve done this [past] year, from the ‘Epic Night’ spot at Super Bowl XLVIII to this summer’s incredible Whatever, USA, experience in Colorado," said Lambrecht. "The Bud Light House of Whatever will keep that spirit going, so expect it to be the most unique party experience in Phoenix. You could say it’s the Super Bowl version of Whatever, USA.”

The new Bud Light labels come with some 50 unique text options, such as “The perfect beer for leaving your comfort zone in another time zone" and “The perfect beer for tuning up the old air guitar.” Lambrecht said that labels have also been designed for specific events, which would include the Super Bowl.

"[If] you order a Bud Light, you might notice that the cup or bottle you receive has a message on it with very specific suggestions that were clearly written just for that event," according to Lambrecht. "You have to decide if you’re ‘Up for Whatever’ enough to do what the message says. If you are, you might find yourself enjoying a truly unique VIP experience. The possibilities for what we can do are endless, and we’re really looking forward to exploring that space and pushing some boundaries around what people expect from Bud Light.”

Lead agency for the Budweiser spots is Anomaly. Energy BBDO is lead agency for Bud Light. Mosaic handles creative for the Bud Light House of Whatever.

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