Top
QUICK HITS

• TB12, the fitness and wellness organization co-founded by Tom Brady, has launched the TB12 Method mobile application, offering a “roadmap to the TB12 Method and lifestyle . . . a more natural, holistic and comprehensive training approach that focuses on muscle pliability, creating softer, longer and more resilient muscles,”
• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan112013

Anheuser-Busch Unveils Six-Pack Of Super Bowl Spots For Bud, Bud Light, Black Crown

By Barry Janoff

January 11, 2013: Anheuser-Busch said it would air six new spots during Super Bowl Sunday. Using four-and-a-half minutes on CBS, the company will help launch Budweiser Black Crown and Beck's Sapphire. In addition, the brewer said it would premiere one spot for Bud and two for Bud Light, and another featuring the company's iconic Clydesdales.

Anheuser-Busch will have exclusivity in the beer category during the national broadcast, a status it has paid for since 1989.

Thirty-second spots have averaged $3.8 million, with CBS saying this week it has sold some Super Bowl XLVII slots for upward of $4 million. However, companies such as Anheuser-Busch that purchase multiple spots generally receive a reduced rate.

Bud Light, the official beer sponsor of the NFL, will get two 60-second ads, “Journey” and “Lucky Chair." The spots will "culminate" the brand's season-long “Superstitious” campaign, which has shown traditions and strange rituals (such as facing labels to the field) used by fans to help their teams win.

Anheuser-Busch said both ads are set in New Orleans "tying the creative closely to the Super Bowl." Lead agency is Translation.

Budweiser Black Crown will get two 30-second ads — “Coronation” and “Celebration” — with the former slotted to run as the first commercial to after kickoff.

In addition, two 15-second teasers for Budweiser Black Crown will air during the NFC and AFC Championship games on Jan. 20. Anomaly is the lead agency for Budweiser and Budweiser Black Crown, which is scheduled to hit shelves nationwide on Jan. 21.

Anheuser-Busch selected the Bud Black Crown brew after asking its 12 Budweiser brewmasters "to envision their own unique version of one of the world's most iconic beers."

“Our research shows that after beer drinkers try Budweiser Black Crown, 84% would purchase it,” Nate Scudieri, senior brand manager for Budweiser Black Crown, said in a statement. “It stays true to the original Budweiser recipe but has its own unique take. It’s flavorful, smooth and highly drinkable.”

Beck’s Sapphire will make its Super Bowl debut with a 30-second ad, “Serenade.” The company said creative "features a surprise admirer [who] is mesmerized" by the bottle's sleek design. Mother is lead agency for Sapphire, which has been on shelves since Jan. 1.

Budweiser's Clydesdales will star in a 60-second spot, “Brotherhood,” which "chronicles the bond a Clydesdale foal shares with his trainer.," according to Anheuser-Busch.

“The Super Bowl is an unbeatable platform for us to launch our new brands, Budweiser Black Crown and Beck’s Sapphire, and continue building on the long-standing success of Bud Light and Budweiser,” Paul Chibe, vp-U.S. marketing for Anheuser-Busch, said in a statement.

“Not only does the game have the largest television audience of the year, but it’s an incredibly captive one because so many viewers tune in for the commercials.”

Bud's Black Crown Getting Launch Party At Super Bowl

Back to Super Bowl XLVII

Back to Home Page