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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan112013

Anheuser-Busch Unveils Six-Pack Of Super Bowl Spots For Bud, Bud Light, Black Crown

By Barry Janoff

January 11, 2013: Anheuser-Busch said it would air six new spots during Super Bowl Sunday. Using four-and-a-half minutes on CBS, the company will help launch Budweiser Black Crown and Beck's Sapphire. In addition, the brewer said it would premiere one spot for Bud and two for Bud Light, and another featuring the company's iconic Clydesdales.

Anheuser-Busch will have exclusivity in the beer category during the national broadcast, a status it has paid for since 1989.

Thirty-second spots have averaged $3.8 million, with CBS saying this week it has sold some Super Bowl XLVII slots for upward of $4 million. However, companies such as Anheuser-Busch that purchase multiple spots generally receive a reduced rate.

Bud Light, the official beer sponsor of the NFL, will get two 60-second ads, “Journey” and “Lucky Chair." The spots will "culminate" the brand's season-long “Superstitious” campaign, which has shown traditions and strange rituals (such as facing labels to the field) used by fans to help their teams win.

Anheuser-Busch said both ads are set in New Orleans "tying the creative closely to the Super Bowl." Lead agency is Translation.

Budweiser Black Crown will get two 30-second ads — “Coronation” and “Celebration” — with the former slotted to run as the first commercial to after kickoff.

In addition, two 15-second teasers for Budweiser Black Crown will air during the NFC and AFC Championship games on Jan. 20. Anomaly is the lead agency for Budweiser and Budweiser Black Crown, which is scheduled to hit shelves nationwide on Jan. 21.

Anheuser-Busch selected the Bud Black Crown brew after asking its 12 Budweiser brewmasters "to envision their own unique version of one of the world's most iconic beers."

“Our research shows that after beer drinkers try Budweiser Black Crown, 84% would purchase it,” Nate Scudieri, senior brand manager for Budweiser Black Crown, said in a statement. “It stays true to the original Budweiser recipe but has its own unique take. It’s flavorful, smooth and highly drinkable.”

Beck’s Sapphire will make its Super Bowl debut with a 30-second ad, “Serenade.” The company said creative "features a surprise admirer [who] is mesmerized" by the bottle's sleek design. Mother is lead agency for Sapphire, which has been on shelves since Jan. 1.

Budweiser's Clydesdales will star in a 60-second spot, “Brotherhood,” which "chronicles the bond a Clydesdale foal shares with his trainer.," according to Anheuser-Busch.

“The Super Bowl is an unbeatable platform for us to launch our new brands, Budweiser Black Crown and Beck’s Sapphire, and continue building on the long-standing success of Bud Light and Budweiser,” Paul Chibe, vp-U.S. marketing for Anheuser-Busch, said in a statement.

“Not only does the game have the largest television audience of the year, but it’s an incredibly captive one because so many viewers tune in for the commercials.”

Bud's Black Crown Getting Launch Party At Super Bowl

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