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Jul232012

Buffalo Wild Wings Spices Up College Football With Bowl Naming Rights

Special to NYSportsJournalism

July 23, 2012: Buffalo Wild Wings has signed a deal with the Valley of the Sun Bowl Foundation to become title sponsor of the college football post-season game that will now be known as the Buffalo Wild Wings Bowl.

Buffalo Wild Wings replaces Insight Enterprises as the title sponsor of the game, which is entering its 24th season.

Financial terms were not disclosed.

The 2012 Buffalo Wild Wings Bowl is scheduled for Dec. 29 in Tempe's Sun Devil Stadium and will air live on ESPN. This year, the Buffalo Wild Wings Bowl will match the third selection from the Big 12 against the fourth pick from the Big Ten, after BCS selections.  

As part of the deal, a new game mark and trophy will be created and incorporated into all game materials. Minneapolis-based Buffalo Wild Wings said it would support with marketing "across multiple platforms and exclusive category rights."

"Buffalo Wild Wings has become a brand for the fans and now we'll be bringing our unique Buffalo Wild Wings experience to college football fans across the country," Kathy Benning, evp-global marketing and brand development for Buffalo Wild Wings, said in a statement. "We look forward to entering the college bowl arena as the title sponsor of this progressive property. It aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football."

The 2010 game produced $84.6 million in local economic impact, according to a survey by Arizona State University's W.P. Carey School of Business.

"[This] aligns our growing brands and provides tremendous new opportunity to interact with our guests, who we know are passionate about football."

There are currently more than 835 Buffalo Wild Wings locations in the U.S. in 48 states, including seven in the Tempe area.

"We are pleased to welcome Buffalo Wild Wings as a partner," Steve Whiteman, Valley of the Sun Bowl Foundation chairman of the board, said about the deal. "They provide a natural opportunity for us to offer college football fans a truly memorable game experience. Buffalo Wild Wings shares our commitment to give back to the community, and their dedication to excellence and focus fit closely with our mission."  

Russell Athletics Enhances College Presence With Bowl Naming Rights

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