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“What other people may find in poetry or art museums, I find in the flight of a good drive. The white ball sailing up into the sky, reaching its apex, falling and finally dropping to the turf, just the way I planned it.”

"I have a tip that can take five strokes off anyone's golf game: it's called an eraser."

"I never rooted against an opponent, but I never rooted for him either."

— Arnold Palmer Sept. 10, 1929 - Sept. 25, 2016

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Cancer Drives Home
Nissan House Open
BDubs BMOC
NCAA Needs Mad Fix

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

A-Rod's Marketing Status Takes A 'Hit'

Feb. 18, 2009: Alex Rodrguez faced the media on Feb. 17, told his story and now is getting back to "simply being a baseball player." But his first hit came not on the field in a New York Yankees' uniform but in a survey that shows his trust, appeal and potential status as a celebrity endorser are all down today versus last July. The numbers are from the Davie Brown Index, created by Davie Brown Talent, which maintains a data base on some 2,000 athletes and celebrities. A-Rod's latest numbers show that more people know who he is as opposed to last July - 78.4 today versus 69.7 in July in DBI scoring - but that this increased awareness has come with negative baggage, specifically his admission to using steroids from 2001-03. For potential marketers who use or might want to use Rodriguez as a spokesman, the key DBI numbers are "Trust" (which indicates the level of trust that the consumers place in the celebrity’s words and image), which dropped from 47.4 in July to 41.4 today; and "Endorsement" (the degree to which consumers identify the celebrity as being an effective product spokesperson), which fell from 52.7 in July to 45.3 in the new survey. By comparison, Cal Ripken Jr.'s DBI "Endorsement" number is 77 and Derek Jeter, A-Rod's teammate, is at 68.3. Michael Phelps suffered a similar fate in a recent DBI survey, where his overall appeal and endorsement numbers fell between the 2008 Summer Olympics and the release of a photo showing him holding a bong.

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