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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Feb022019

NFL Network Signs Prime Time Deal To Air Alliance Of American Football Games

By Barry Janoff

February 1, 2019: The neophyte Alliance of American Football, just a week away from beginning its inaugural season, continues to add media partners to bring its game to the people.

The AAF, which already has an alliance with CBS Sports Network, this week added Turner Sports for coverage and has now signed a significant multi-year deal with NFL Network.

The AAF will make its debut Feb. 9 and Feb. 10, just a week after the NFL’s Super Bowl LIII on Feb. 3.

The pact with NFL Network — owned by the NFL — adds credibility to the eight-team rookie league.

It also brings the AAF another step closer to the NFL universe.

Financial terms of the pact were not released.

"NFL Network understands the mission and vision for The Alliance and what we are trying to accomplish," Charlie Ebersol, AAF co-founder and CEO, a veteran TV and film producer whose father, Dick Ebersol, former chairman for NBC Sports and now a senior advisor for NBC Universal Sports and Olympics.

"This partnership will now keep professional football in its prime time television spot, allowing fans to continue watching America's most popular sport well into the spring."

The AAF is counting people wanting to continue to see football on TV in the spring, when the NFL off-season consists of the Scouting Combine (Feb. 26-March 4) and the NFL Draft (April 25-27)

According to Mark Quenzel, svp-programming and production for NFL Network, “Having live football games on NFL Network in February, March, and April will be a great addition to our lineup and a nice complement to our coverage of the NFL Combine and NFL Draft,.”

Also leading the AAF is co-founder Bill Polian, a veteran football executive with more than 40 years experience.

Hines Ward, a two-time Super Bowl champion with the Pittsburgh Steelers (Super Bowl XL, XLIII) and is now head of football development for AAF.

Shaquille O’Neal said he has invested in the league, but did not disclose figures.

The first game on NFL Network will see the Salt Lake Stallions face the Arizona Hotshots on Feb. 10.

NFL Network will then air two games per week in prime time on Saturday and Sunday nights.

CBS is scheduled to air the AAF's opening day,.

CBS Sports Network will then carry one AAF game each week throughout the ten-week regular season and then the post-season in April.

The inaugural AAF championship game is scheduled for Saturday, April 27, 2019, to be broadcast nationally on CBS from Las Vegas’ Sam Boyd Stadium.

Turner’s TNT will televise the Stallions vs. Birmingham Iron on  Feb. 16 as a lead-in to its coverage of the 2019 NBA All-Star Game All-Star Saturday Night presented by State Farm.

TNT will then air an Alliance playoff matchup in April.

Turner’s B/R Live will support the inaugural season of the AAF with a special program available Feb. 9, introducing fans to the league, including some of the top moments from the pre-season.

B/R Live’s game coverage will begin Feb. 23, with Arizona vs. Salt Lake.

B/R Live will support the inaugural season of The Alliance with a special program available Feb. 9, introducing fans to the league, including some of the top moments from the pre-season.

AAF partners also include Riddell, Starter, New Era and Topps.

AAF said it has signed more than 400 players. Head coaches include such former NFL players and/or head coaches as Mike Singletary, Steve Spurrier, Brad Childress, Dennis Erickson and Mike Martz.

The eight AAF cities, stadiums/head coaches:

Eastern Division
• Atlanta Legends: Georgia State Stadium / Brad Childress
• Birmingham Iron: Legion Field Stadium / Tim Lewis
• Memphis Express: Liberty Bowl Memorial Stadium / Mike Singletary
• Orlando Apollos: Spectrum Stadium / Steve Spurrier
    
Western Division
• Arizona Hotshots: Sun Devil Stadium / Rick Neuheisel
• Salt Lake Stallions: Rice-Eccles Stadium / Dennis Erickson
• San Antonio Commanders: Alamodome / Mike Riley
• San Diego Fleet: San Diego County Credit Union Stadium / Mike Martz

Alliance Of American Football Adds Turner Sports To Inaugural Season Partners

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