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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Sep052018

In Izod Campaign, QB Aaron Rodgers Spoofs QBs In Marketing Campaigns

By Barry Janoff

September 5, 2018: NFL quarterback Aaron Rodgers and NBC's Saturday Night Live cast member and head writer Colin Jost star in a new humorous multi-media campaign for Izod, which both embraces and pokes fun at traditional advertising techniques.

The campaign’s anchor TV spot, appropriately called “Ad Clichés,” is filled with numerous scenes that have become overworked on Madison Avenue (including some of our own ads, said Izod).

Among the clichés: good-looking models wearing fashionable clothing inappropriate for the sports action being shown, a popular athlete making an MVP cameo (here during a neighborhood pick-up football game and at a party), special effects that make the product seem extraordinary beyond belief and a twist on a popular tag line, which ends up coming out as "Just Go Buy It."

Izod, a division of PVH Corp., said this would be its “most integrated marketing effort to-date.”

“We set out to develop a spot that would make Izod consumers do a double-take, while also letting them know we’re in on the joke,” Mike Kelly, CMO Heritage Marketing and chief innovation officer for PVH, said in a statement.

“Izod has always been known as the go-to brand for golf and the beach, but we wanted to make it top-of-mind for the fall, as well. This fresh concept allows us to break through the seasonal mindset.”

Rodgers, who just signed a four-year, $134 million contract extension with the Green Bay Packers, employs his low-key humor previously seen in commercials — while also poking fun at himself — for State Farm and others.

His scene quarterbacking a pick-up football game actually mirrors a TV spot from years ago done by a previous Packers quarterback, Brett Farve, for Wrangler Jeans.

“I really liked the concept of the spot and had a blast shooting with Izod,” said Rodgers in a statement. “I know fans will appreciate the humor Colin and I brought to the field, and may even be surprised by my lesser-known ‘off-the-field talents’ shown in these spots.”

At one point, Jost, who is supposed to be the main player in the ad, finds Rodgers overshadowing him in every scene. In stereotypical Madison Avenue commercial voiceover, he says, “Hey, Aaron Rodgers, this is my commercial. So do your cameo and get out of here.”

Later, when Rodgers is still hogging the spotlight, a worried Jost says in voiceover, “Is Aaron Rodgers following me around?”

The spot’s actual voiceover seeks to soothe his feelings: “Colin makes it look easy . . .  with a slo-motion finish.”

The full 60-second Izod spot will also air in shorter 30-second versions via national and local TV placements, supported by digital and social media partnerships and engagement.

Creative was handled by PVH’s in-house marketing group. Izod said Jost partnered on script development,

According to Jost, "I liked the idea of doing an ad that was self-aware and that made fun of all the weird tropes from fashion commercials. I wanted to be the guy in the commercial looking around like, 'Who are these people?'”

PVH brands also include Calvin Klein, Tommy Hilfiger, Van Heusen, Arrow, Speedo, Warner’s Olga, Geoffrey Beene and True&Co.

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