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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz Superdome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• ESPN and the UFC have agreed to a new five-year deal that will move the entire rights package from Fox Sports to ESPN, according to ESPN.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
Jun162017

American Cancer Society Enlists Pro Golfer Chris DiMarco In ‘Tee Up For Life’ Effort

By Barry Janoff

(Originally Published in MediaPost)

June 15, 2017: In its on-going quest to raise awareness and funds to help find a cure for cancer, the American Cancer Society has launched a multi-media campaign fronted by its first national golf ambassador, pro golfer Chris DiMarco.

DiMarco, who turned pro in 1990, has been involved with cancer awareness and research for nearly two decades. According to ACS, he has helped to raise more than $5 million via the annual Norma DiMarco Tee Up For Life event in Orlando, named for his mother, who passed away following a heart attack in 2006.

The event this year was renamed the Norma & Rich DiMarco Tee Up For Life tournament following the passing of his dad in March due to pancreatic cancer. (The Tournament is scheduled for Oct. 29-29 in the Heathrow (FL) CC.)

The ACS golf-themed campaign is anchored by a 30-second spot with DiMarco, "Tee Up For Life," who talks about the loss of "my hero — my father" and explains how the golf community has united to fight cancer.

"I’m not a doctor or a researcher," DiMarco says in the spot. "I thought: What can I do to help? You just play, raising funds through golf to support research and to fight cancer. Together we play to make a difference."

"We are excited to launch this campaign with Chris’ unbelievable partnership and support, which will undoubtedly lay the groundwork for the future of the golf portfolio," said Sharon Byers, chief development and marketing officer for ACS, Atlanta.

"The campaign is designed to drive awareness and participation for our national golf platform, which encompasses more than 70 tournaments and raises nearly $10 million annually," said Byers.

The spot breaks on the Golf Channel (part of the NBCUniversal company) and will air to coincide with coverage of the 2017 U.S. Open this weekend (June 15-18) at Erin Hills, Hartford, WI.

It is scheduled to run through July 31 on various outlets, including GolfDigest.com, PGATOUR.com, ESPN.com/Golf, and BleacherReport.com/Golf.

ACS said the spot could be tailored for use in any local market.

Elements also include print, radio, social media, on-site activation at tournaments and a new microsite, Cancer.org/golf, intended "to establish awareness for the ACS golf platform."

Lead agency is Professional Sports Partners, Houston.

The new site currently lists 42 tournaments across the country now through August 2018. The site also offers information on cancer research, treatment, support, pro-active care and ways for people to get involved.

ACS was named Grand Sports Marketer of the Year for 2016 by the editors and readers of NYSportsJournalism.com

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