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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Hero's Return' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

American Cancer Society Enlists Pro Golfer Chris DiMarco In ‘Tee Up For Life’ Effort

By Barry Janoff

(Originally Published in MediaPost)

June 15, 2017: In its on-going quest to raise awareness and funds to help find a cure for cancer, the American Cancer Society has launched a multi-media campaign fronted by its first national golf ambassador, pro golfer Chris DiMarco.

DiMarco, who turned pro in 1990, has been involved with cancer awareness and research for nearly two decades. According to ACS, he has helped to raise more than $5 million via the annual Norma DiMarco Tee Up For Life event in Orlando, named for his mother, who passed away following a heart attack in 2006.

The event this year was renamed the Norma & Rich DiMarco Tee Up For Life tournament following the passing of his dad in March due to pancreatic cancer. (The Tournament is scheduled for Oct. 29-29 in the Heathrow (FL) CC.)

The ACS golf-themed campaign is anchored by a 30-second spot with DiMarco, "Tee Up For Life," who talks about the loss of "my hero — my father" and explains how the golf community has united to fight cancer.

"I’m not a doctor or a researcher," DiMarco says in the spot. "I thought: What can I do to help? You just play, raising funds through golf to support research and to fight cancer. Together we play to make a difference."

"We are excited to launch this campaign with Chris’ unbelievable partnership and support, which will undoubtedly lay the groundwork for the future of the golf portfolio," said Sharon Byers, chief development and marketing officer for ACS, Atlanta.

"The campaign is designed to drive awareness and participation for our national golf platform, which encompasses more than 70 tournaments and raises nearly $10 million annually," said Byers.

The spot breaks on the Golf Channel (part of the NBCUniversal company) and will air to coincide with coverage of the 2017 U.S. Open this weekend (June 15-18) at Erin Hills, Hartford, WI.

It is scheduled to run through July 31 on various outlets, including GolfDigest.com, PGATOUR.com, ESPN.com/Golf, and BleacherReport.com/Golf.

ACS said the spot could be tailored for use in any local market.

Elements also include print, radio, social media, on-site activation at tournaments and a new microsite, Cancer.org/golf, intended "to establish awareness for the ACS golf platform."

Lead agency is Professional Sports Partners, Houston.

The new site currently lists 42 tournaments across the country now through August 2018. The site also offers information on cancer research, treatment, support, pro-active care and ways for people to get involved.

ACS was named Grand Sports Marketer of the Year for 2016 by the editors and readers of NYSportsJournalism.com

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