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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr122016

Activision Blizzard's CS:GO Major Continues To Drive eSports Fans, Brands, Awareness

By Barry Janoff

April 12, 2016: Supporting what a growing number of marketers and investors already have seen — that the category of eSports is involving more gamers and consumers than ever — Activision Blizzard Media Networks said that Major League Gaming’s Counter-Strike: Global Offensive Major championship set viewership records during its March 30 – April 3 broadcast from Columbus, Ohio.

Activision Blizzard Media Networks said that audiences generated 71 million video views, watched a record 45 million hours of live broadcast and set a record of 1.6 million concurrent viewers across OTT, Web, mobile and in-game streaming during this year’s event.

This breaks the previously-reported CS:GO Major record of 34 million hours viewed and 1.3 million concurrent viewers set at the 2015 CS:GO Major in Cologne, Germany.

“Last year, more than 225 million people watched competitive gaming, and the passion, engagement and size of this audience only continues to grow,” Mike Sepso, svp-Activision Blizzard Media Networks, a division of Activision Blizzard, and co-founder of Major League Gaming, said in a statement.

“As this year’s CS:GO Major numbers show, Activision Blizzard Media Networks’ commitment to broadcasting premium content and creating incredible events is resonating with players and fans around the world," said Sepso.

Among other eSport marquee competitions are League of Legends, Heroes of the Storm, Hearthstone, Street Fighter V and Call of Duty.

According to the Global e-Sports Market Report from NewZoo, a San Francisco-based firm that focuses on the category, brands are expected to spend $128 million on eSports sponsorships and another $197 million on advertising around video content in 2016.

That would bring total brand spend to $325 million, or 70% of all eSports revenues — an increase of 49%. And growth is expected to continue as more brands enter the space.

According to NewZoo, companies are projected to put more than $800 million into eSports by 2019, the same year the total market passes the $1 billion mark.

According to New York-based research and digital goods measurement firm SuperData, the worldwide eSports market was $747.5 million in 2015, with year-over-year revenue growth "largely a result of more brands and advertisers entering the market."

Accounting for other factors, SuperData sees the eSport category growing even more than NewZoo's predicted numbers. Based on such areas as investments, sponsorships and advertising, by 2018 the market is set to reach $1.9 billion with the added growth of direct revenue sources such as betting sites and amateur tournament platforms.

This week, SiriusXM and IGN, a leading Internet media company focused on video games and entertainment, launched a daily eSports satellite radio show dedicated to competitive gaming.

IGN Esports Today airs live every weekday on the SiriusXM Bleacher Report Radio channel, offering news, analysis and insight and advice from notable eEports competitors.

"Activision Blizzard Media Networks’ commitment to broadcasting premium content and creating incredible events is resonating with players and fans."

“There are hundreds of millions of gamers in North America and as the world of eSports continues to grow by leaps and bounds, so too grows the appetite for the kind of insight and advice that can give a player a competitive edge,” Steve Cohen, svp-sports programming for SiriusXM, said in a statement. “We are very excited to team up with IGN to give gamers, nationwide, a truly interactive forum on SiriusXM, a place where they can call in and get valued info and advice from true experts to help them get a leg up on the competition.."

Counter-Strike competitions have been held globally for the past 16 years, with game developer Valve instituting a CS:GO Major system in 2014. The Columbus championship was the eighth CS:GO Major event held since 2013, and the first produced by MLG.

In addition, this year’s CS:GO Major was the first held in North America, with the world’s top CS:GO teams competing for a $1 million prize pool. The competition, held at the Nationwide Arena, home for the NHL's Blue Jackets, drew more than 10,000 fans for each of the three final days of live competition.

eLeague, the professional eSports league established in partnership between Turner and WME | IMG, will debut May 24, with live event coverage featuring Valve’s Counter-Strike: Global Offensive from Turner Studios in Atlanta. Tournament coverage will spanning a 10-week period, leading to the next CS:GO Major Championship this July in the Lanxess Arena, Cologne, Germany.

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