Legendary boxer and humanitarian Muhammad Ali signs a deal with IMG Licensing to expand his reach in Europe and Asia. MORE

Howard Schacter brings a wealth of experience to DGC, including working with Sarah Jessica Parker, Venus Williams, Live Nation and HBO. MORE

Hill Holliday will get its turn at bat as the new agency of record for Major League Baseball. MORE

Madison Square Garden calls on Phizzle to activate mobile marketing campaigns this season for fans of the New York Knicks and Rangers. MORE

Former NFL ad agency BBDO, New York, will take the field with the UFL in 2010 for the league's first national marketing campaign. MORE

Athletic footwear and active wear company New Balance is set to run with new marketing from Arnold Worldwide, replacing BBDO as lead agency. MORE

Jean Afterman of the New York Yankees, Roxanne Jones of ESPN Publishing and Jennifer Storms of Gatorade have been named the three WISE women of 2010. MORE

Tony Ponturo, former top sports and entertainment marketing executive at Anheuser-Busch and now head of Ponturo Management, joins Leverage Agency as equity partner and chairman. MORE

Fathead hires Cenergy, East Aurora, NY, on a project basis for the launch of Fathead MLB Tradeables. MORE

Kevin Garnett, Serena Williams and other stars meet Kevin, Serena and other regular folks in a G2 campaign from TBWA\Chiat\Day, Los Angeles. MORE

Draftfcb and Kmart have teamed with Al Harrington of the New York Knicks for a campaign to support the $34.99 line of Protege basketball shoes. MORE

Kobe Bryant, David Beckham and other Los Angeles athletes and celebs star in a push for the City of Angels. MORE