PAGE ONE
SPORTS MARKETING
POLL POSITION
Best Event Of April 2014
  
pollcode.com free polls 
KEEPING SCORE

Best March Madness Event?

• Final Four 43%
• Brackets 24%
• Watch At Work 19%
• Music Festival 9%
• Selection Sunday 5%

Ad Agencies

  • Jay-Z Now Making Sports Music

  • IMG Hits Big With Catalyst

  • Puma Seeks Hollywood Star

  • Ali In The Ring With IMG

    Legendary boxer and humanitarian Muhammad Ali signs a deal with IMG Licensing to expand his reach in Europe and Asia. MORE

  • DGC Names New President

    Howard Schacter brings a wealth of experience to DGC, including working with Sarah Jessica Parker, Venus Williams, Live Nation and HBO. MORE

  • Ad Agency Joins MLB Roster

    Hill Holliday will get its turn at bat as the new agency of record for Major League Baseball. MORE

  • MSG Inks Phizzle

    Madison Square Garden calls on Phizzle to activate mobile marketing campaigns this season for fans of the New York Knicks and Rangers. MORE

  • UFL Signs BBDO

    Former NFL ad agency BBDO, New York, will take the field with the UFL in 2010 for the league's first national marketing campaign. MORE

  • Arnold Gets Balance

    Athletic footwear and active wear company New Balance is set to run with new marketing from Arnold Worldwide, replacing BBDO as lead agency. MORE

  • Ponturo Leverage

    Tony Ponturo, former top sports and entertainment marketing executive at Anheuser-Busch and now head of Ponturo Management, joins Leverage Agency as equity partner and chairman. MORE

  • Fathead Cenergy

    Fathead hires Cenergy, East Aurora, NY, on a project basis for the launch of Fathead MLB Tradeables. MORE

  • Gatorade TBWA

    Kevin Garnett, Serena Williams and other stars meet Kevin, Serena and other regular folks in a G2 campaign from TBWA\Chiat\Day, Los Angeles. MORE

  • LA Inc Kobe

    Kobe Bryant, David Beckham and other Los Angeles athletes and celebs star in a push for the City of Angels. MORE