NBA MVP Derrick Rose takes viewers on a tour of the Englewood section of Chicago where he grew up in a spot for adidas' adiZero Crazy Light shoes. MORE

NFL Hall of Famer Joe Montana, now 55, quarterbacks a campaign for Joint Juice that speaks to fellow baby boomers and others. MORE

NBA center Kevin Love usually tries to get a lot of rebounds, but here he mainly tries to smell clean with Right Guard. MORE

"Is this heaven?" No, it's a Pepsi Max commercial in a faux remake of the classic sports movie, which unites real MLB stars with all-time greats. MORE

Alec Baldwin and John Krasinski take sides — the New York Yankees and Boston Red Sox, respectively — in a campaign that keeps the rivalry alive. MORE

In his first TV spot for Jockey, quarterback Tim Tebow channels James Dean and vies for air time with Michael Jordan and Hanes. MORE

In his first deal since joining the New York Knicks, Carmelo Anthony will 'Be Heard' in marketing for Sprint's Boost Mobile. MORE

The world's No. 1 ranked men's tennis player has become global ambassador in a 'Champions Drink Responsibly' campaign for Bacardi Limited. MORE

Coors Light morphs its 'Coaches' campaign away from the NFL into other sports, beginning with former MLB pitcher Pedro Martinez. MORE

The official on-field cap of MLB features several players in its 'Fly Your Own Flag' campaign, including 2010 NL MVP Joey Votto. MORE

The largest campaign in adidas history features Katy Perry, Dwight Howard, David Beckham and other musicians and athletes in a global multi-media push. MORE

The second year of the NHL's 'History Will Be Made' playoff campaign gets more support to drive more viewers to NBC, Versus and social media outlets. MORE

There was more than product placement involved as Kia turns Blake Griffin's winning move during the Sprite Slam Dunk event into an ad. MORE

IBM's Watson played on Jeopardy, but it was Groucho Marx who had the quote that made the ad that touted the show. MORE

Why is legendary hockey star Wayne Gretzky taking about coming back, and what does Kim Kardashian have to do with it? MORE

Pepsi's Sobe Lifewater brand and actress Jessica Szohr 'uncover' a sneak peek of the 2011 Sports Illustrated Swimsuit issue. MORE

The secondary ticket buying company unveils a humorus campaign that intends to personalize its business to a growing consumer base. MORE

As a prelude to Super Bowl XLV, Pepsi Max brings in Deion Sanders and others to further entrench its position as the league's official soft drink. MORE

With Super Bowl XLV just a month away, Mars has enlisted several of its brands and NFL legends for a Super Bowl XLVI promotion. MORE

The financial firm's first ad campaign as the 'official bank of the NBA' features a TV spot that shows how 'teamwork works' for Kobe, Carmelo and others. MORE

The greatest quarterback-wide receiver tandem in NFL history are teaming up again, this time for a Van Heusen fashion marketing campaign. MORE

Phillips-Van Heusen is using its support for the Pro Football Hall of Fame to build a multi-layered marketing relationship with the NFL. MORE

The musician/music mogul/entrepreneur employed social media, Bing, the Nets and Gucci to get the buzz going for his Decoded book release. MORE

All-Pro tight end Antonio Gates, a fantasy football junkie, has joined the Papa John's 'Fantasy to Reality' effort sending winners to the 2011 NFL Draft. MORE

Kobe Bryant and Jimmy Kimmel star in a campaign not for the NBA, Nike or late night TV, but for the release of Activision's Call of Duty: Black Ops. MORE

The insurance firm, an official partner of the NBA, unveils an NBA All-Star Game sweeps, marketing on Apple's iAd platform. MORE

Clueless customer service rep 'Peggy' will soon be getting calls from Lou Holtz and Bobby Bowden as part of the Discover Orange Bowl marketing campaign. MORE

To help celebrate its 60th diamond anniversary, Topps is seeking the top 60 all-time cards from among 100 in its iconic collection, including Mantle, Mays, Aaron and even Bonds. MORE

Dwyane Wade of the Miami Heat becomes Agent D3, a combination of James Bond and Tom Cruise, en route to a mission to win the NBA championship. MORE

Adidas is getting ready for the 2010-11 NBA season with new shoes and marketing starring Derrick Rose, Dwight Howard, Josh Smith and . . .  Slim Chin (!). MORE

Model Marissa Miller will get lots of coverage as the First mate in a campaign for Capt. Morgan and as a super fan for the NFL. MORE

A new campaign supporting the upcoming season asks a lot of questions, but will Crosby, Ovechkin, Miller and others have the answers? MORE

Converse goes back to the future — and adds some current references — as it seeks to make inroads with NBA fans and other consumers. MORE

Eli Manning takes the lead role in Nabisco's Oreo Double Stuf campaign, but where are Peyton Manning, Serena Williams and The Donald? MORE

The 20-year-old golfer shakes up a stodgy country club in her first national campaign for Kia's Soul crossover. MORE

The second year of the Phillips-Van Heusen Pro Football Hall of Fame Fan's Choice sees expanded marketing and a multi-level deal with ESPN. MORE

The Procter & Gamble brand targets male NFL consumers in a new campaign starring All-Pro linebacker Ray Lewis of the Baltimore Ravens. MORE

Chris Bosh has beaten his new Miami Heat teammates to the punch, scoring a national deal before LeBron James and Dwyane Wade. MORE

Quarterbacks Peyton and Eli Manning and Drew Brees are part of a team seeking funds to restore the Gulf of Mexico in a PSA campaign. MORE

The subway chain is using NFL running back Chris 'Beanie' Wells to help debut its 'Lighter Stuff' menu. MORE

Lindt's first global campaign with Roger Federer nets sweet sweepstakes. MORE

LeBron James is a free agent, but a Sprite sweepstakes has marketing the prominently features him in his Cleveland Cavaliers' uniform. MORE

NBA rookie John Wall will be the face of Reebok in multi-media marketing the company is using to step out of the shadows of Nike and adidas. MORE

Snapper adds fuel to the fire in the ongoing Brett Favre's play-or-retire saga. MORE

All-Star NBA guard Chris Paul loves basketball, but his Mom dishes dirt about his love of hot dogs and videogames in a Ball Park franks effort. MORE

Albert Pujols and Andy Pettitte will be among the sports stars featured in a campaign explaining why they are comfortable in their skin with Dove Care + Men. MORE

Despite his personal problems, Woods has received solid support from EA Sports, which is breaking a campaign for Tiger Woods PGA Tour 11. MORE

Charles Barkley puts his $2 in for Taco Bell campaign to break during NBA Finals. MORE

The iconic boxing and fitness sporting equipment and athletic wear company encourages fans to help take on a heavyweight objective. MORE

The telecom's "$5 plan" campaign is now a family affair with NBA legends Bill Walton and Rick Barry and their respective sons (who show no respect). MORE

In its 50th starring role, Aflac's iconic duck joins Buzz and Woody in Toy Story 3-themed campaign. MORE

The multi-plantium selling singer/songwriter will star in a marketing campaign for a new line of CoverGirl luxury products. MORE

P&G's Gillette is pulling out all the stops to support its Fusion ProGlide launch, including multi-media ads and a Nascar deal with Target. MORE

Hall of Fame quarterback Warren Moon is the main man in a campaign for F.I.T.T. Energy Drink. MORE

Why the man whose voiceover has been heard on commercials for Geico and McDonald's was silenced. MORE

General Mills is using Twitter to activate behind a promotion tying Wheaties Fuel to the NBA playoffs. MORE

TV, print, mobile, Internet, U2, Soweto Gospel Choir and the Disney Co. are all part of "the largest single-event marketing campaign in ESPN history." MORE

Nike airs first new TV spot with Tiger Woods since his private life became public even as the golfer is chastised by the chairman of Augusta National GC. MORE

Le Tigre promotes its men's and women's golf polos with a guerrilla campaign that evokes the recent events surrounding Tiger Woods. MORE

It's not The Three Stooges or Three Musketeers, but the relaunch of ESPN3.com, the broadband channel formerly known as ESPN360. MORE

Visa's goal: Bring 'Go Fans/Go Football' World Cup campaign to the world. MORE

A new effort for EAS's Myoplex nutrition supplements goes beyond traditional body builders to target the mainstream health and fitness category. MORE

Michael Phelps will make his debut as Under Armour spokesman as part of a marketing campaign that will break during the NFL Scouting Combine. MORE

NBA all-star center Dwight Howard has no tattoos, but that didn't stop him from inking a deal with the clothing line inspired by legendary tattoo artist Don Ed Hardy. MORE

Tony Stewart, Denny Hamlin, Kevin Harvick and a choir of drivers reprise the iconic "I'd Like to Buy the World a Coke," with a Nascar spin. MORE

The racing circuit has dropped the green flag on its alliance with Screenvision with a 90-second commercial it said would run in theaters 1.1 million times. MORE

A new spot from Sears hints at the quarterback's potential to go to Miami for Super Bowl XLIV. MORE

Lance Armstong appears in a TV, Internet-driven campaign peddling FRS Healthy Energy. MORE

Danica Patrick and GoDaddy have all the right "Movies" in new spot for Super Bowl XLIV. MORE

Wheaties Fuel hits stores, Peyton Manning commercial hits Facebook, TV. MORE

Aflca's iconic Duck gets animated (again) in ads to aid new strategies. MORE

Chad Ochocinco, Unilever go to great degees in playoff push. MORE

PepsiCo's SoBe, Twilight actress Ashley Greene get the party started for Sports Illustrated Swimsuit Edition. MORE

Visa offers Olympics for life as part of marketing support for the 2010 Winter Games in Vancouver. MORE

FedEx delivers five new TV spots to coincide with the 20th anniversary of the shipping firm's title sponsorship of the Orange Bowl. MORE

Mars' NFL Super Bowl promo has eye on North Dallas Forty-Five. MORE

National outdoor chain Recreational Equipment's multi-media campaign conveys the great outdoor experience to enthusiasts and couch potatoes alike. MORE

Former NFL player and coach Mike Ditka signs with Philips Norelco to promote a trivia contest with a grand prize of a trip to Miami during Super Bowl XLIV. MORE

The Diageo brand tried to have some fun, and sell some rum, with a marketing effort, but the NFL was not laughing. MORE

What would you say for a Klondike Bar? Two of the NFL's most outspoken players, Terrell Owens and Chad Ochocinco, face off in a campaign for Unilever. MORE

Derek Jeter, Dwyane Wade, Chris Paul and Carmelo Anthony 'Become Legendary' in new campaign for Nike's Jordan Brand. MORE

Move over David and Victoria Beckham. Tony Parker and Eva Longoria Parker star in a new sexy ad campaign for London Fog. MORE

P&G's Vicks Launches Twitter Campaign for 2010 Olympics With Ohno, Jacobellis. MORE

Dwight Howard, Derrick Rose and the rest of Adidas Basketball's roster of stars each say, "It's on me" in campaign to help launch the 2009-10 NBA campaign. MORE

Why is FedEx stuffing Nascar driver Denny Hamlin into its drop boxes? MORE

Matt Ryan of the Atlanta Falcons will be spokesman for Gillette's Fusion MVP as P&G continues to activate it's new NFL alliance. MORE

Sprint's new NFL-themed campaign supports 'Any Mobile, Anytime' with a TV spot and integration during NFL games and ads on sports-centric Web sites. MORE

An online promotional effort pits male consumers against each other to see who gets to be called the ultimate Wrangler guy, just like Brett Favre and Dale Earnhardt Jr. MORE

Why former NFL greats such as Tony Dorsett, Jerome Bettis and Richard Dent want to party at your house. MORE

Ford wants to party like it's 2009 to showcase the 2010 Taurus to NFL fans and other consumers. MORE

NFL players get down and dirty in campaign for Nike's Pro Combat protective undergear. MORE

Manning gets starring role in marketing for P&G's Febreze (not Peyton - his mom). MORE

Driver Tony Stewart enlists Erik Estrada, Carrot Top for new Burger King campaign. MORE

Michael Jordan's Hall of Fame induction on Sept. 11 draws marketers, fans, lawsuit. MORE

Donald Trump 'Double Stufs' Mannings, Williams in new Oreo campaign. MORE

The 24/7 tennis destination unveils a campaign to support its coverage of the 2009 U.S. Open. MORE

Iconic duck protects soccer moms in new TV spot from insurance company. MORE

Puma lets Usain Bolt, company employees walk the walk in two new campaigns. MORE

"Is It Monday Yet?" campaign touts 40th season of Monday Night Football. MORE

Global animated TV spot unites athletes, nations with Olympic spirit. MORE

Brett Favre decides to join a team . . .  Sears. MORE

QSR Del Taco is offering consumers a chance to face off against the likes of Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard or Annie Duke. MORE

NFL QB Peyton Manning, NBA all-star Kevin Garnett, MLB all-star Albert Pujols, gold medal-winning decathlete Bryan Clay and triathlete Hunter Kemper are in campaign to help launch Wheaties Fuel. MORE

More than 30 NFL players join President Barack Obama in new PSA supporting "United We Stand" initiative. MORE

Devin Hester stars in an Under Armour TV spot that maximizes the use of Twitter, YouTube. MORE

FedEx will support its title sponsorship of the PGA Tour FedEx Cup with a sweepstakes sending a grand prize winner to one of five international golf locations. MORE

Michael Jordan stars in a new campaign for Gatorade that includes TV, print, online and a limited-edition product that celebrates Jordan's life and career. MORE

Toshiba's new campaign targets laptop users via sports and entertainment venues. MORE

Automaker unleashes 2010 E-Class Sedan with sports-based media attack. MORE

Companies such as adidas, T-Mobile, Vitaminwater and even Virtual Greats are ready should Dwight Howard and the Orlando Magic reach the NBA Finals. MORE

ESPN Radio personalites get personal in new campaign from W+K, New York. MORE

Emerald nuts will break ads during the NCAA men's Final Four to support rising sales figures. MORE

Seattle's 2009 TV spots includes an historic 100th commercial in 15 years. MORE

The NBA is going back to the future with black-and-white spots featuring post-season highlights of current and past stars in anticipation of the 2008-09 playoffs. MORE

Kevin Garnett, Tracy McGrady, Dwight Howard and Josh Smith went from high school to the NBA, but they are part of adidas' NCAA  '09 men's basketball tourney campaign. MORE

Nike Golf unveiled "The Good Life," a TV spot that coincided with the return of Tiger Woods to competition. MORE

The Pittsburgh Penguins' 2009 ads target media-savvy fans. MORE

Aflac is putting its iconic duck in a pair of humorous TV spots that will air during the 2009 Daytona 500. MORE

Like the Super Bowl ads of previous years, some were great, some were okay and some really sucked. MORE