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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct072015

TBS Campaign Puts LeBron, Kyrie, K-Love On A Quest (Via Camel) To Win NBA Title

By Barry Janoff

Ocotber 7, 2015: LeBron James is on a quest to lead the Cleveland Cavaliers to the promised land for the 2015-16 NBA title.

And, as in ancient times, his journey will take him through a dry, vast and unforgiving desert.

At least that's the scenario played out in spot that is part of a new umbrella campaign from Turner Sports, "Tipoff: Image," to support the start of its season-long coverage of the NBA on TNT.

James stars in the first of a series of spots, joined by teammates Kevin Love and Kyrie Irving.

The campaign will also see creative starring, respectively, Chris Paul, DeAndre Jordan, Paul Pierce from the Los Angeles Clippers; James Harden and Dwight Howard from the Houston Rockets; and members of the defending NBA world champion Golden State Warriors.

In addition, each spot features a famous comedian: Mike Epps with the Cavs, Billy Crystal with the Clippers and D.J. Hughley with the Rockets.

The Cavaliers' spot breaks tonight on TBS during coverage of the MLB National League Wild Card game before going into regular rotation.

"Their 'Quest' represents ending that drought to finally bring that title to Cleveland," director Drew Watkins, who also is vp-creative director for Turner Sports, said in a "behind-the-scenes" companion video.

"It's awesome," said Irving. "The creative behind it, it makes sense for us. It's perfect. It fits with what we are trying to do."

The NBA on TNT season opens with a double-header on Oct. 27 featuring the Cavaliers at the Chicago Bulls and the New Orleans Pelicans at the Warrirors.

"Obviously, we are following every team," said Watkins. "Every quest. We shot a lot of stuff with players and coaches talking about their goals for the season. It's a big campaign, It's going to cover every team."

The behind-the-scenes video shows snippets of things to come, including shots of Kobe Bryant, Kevin Durant, Chris Bosh, Anthony Davis and Derrick Rose.

"We are tying to bring that big-production design feel to all of the spots," said Watkins. "We want to give it a signature look.

The Clippers commercial takes place on the water; the Rockets' spot has an outdoor, mountain-climbing theme.

The Cavs spot opens with a dramatic voiceover: "This is a true story about the wills of men and the pursuit of a goal to end their city's great drought. This is their journey. This is the 'Quest.' On TNT."

The players and camels are real, but everything else is Hollywood magic. James, Irving and Love are seen in a green-screen imaged desert, searching for treasure, which turns out to be the NBA championship trophy off in the distance, gleaming in the sun.

As they get the trophy in their sights, Epps shouts, "LeBron. Kevin. Kyrie. We can't get to the top of the East on a camel! It's hot out here. Where's the air conditioning at!?"

Text offers, "Follow every Quest. Beginning Oct. 27. (See the full spot here.).

The other spots will break as the season-openers near.

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