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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct072015

TBS Campaign Puts LeBron, Kyrie, K-Love On A Quest (Via Camel) To Win NBA Title

By Barry Janoff

Ocotber 7, 2015: LeBron James is on a quest to lead the Cleveland Cavaliers to the promised land for the 2015-16 NBA title.

And, as in ancient times, his journey will take him through a dry, vast and unforgiving desert.

At least that's the scenario played out in spot that is part of a new umbrella campaign from Turner Sports, "Tipoff: Image," to support the start of its season-long coverage of the NBA on TNT.

James stars in the first of a series of spots, joined by teammates Kevin Love and Kyrie Irving.

The campaign will also see creative starring, respectively, Chris Paul, DeAndre Jordan, Paul Pierce from the Los Angeles Clippers; James Harden and Dwight Howard from the Houston Rockets; and members of the defending NBA world champion Golden State Warriors.

In addition, each spot features a famous comedian: Mike Epps with the Cavs, Billy Crystal with the Clippers and D.J. Hughley with the Rockets.

The Cavaliers' spot breaks tonight on TBS during coverage of the MLB National League Wild Card game before going into regular rotation.

"Their 'Quest' represents ending that drought to finally bring that title to Cleveland," director Drew Watkins, who also is vp-creative director for Turner Sports, said in a "behind-the-scenes" companion video.

"It's awesome," said Irving. "The creative behind it, it makes sense for us. It's perfect. It fits with what we are trying to do."

The NBA on TNT season opens with a double-header on Oct. 27 featuring the Cavaliers at the Chicago Bulls and the New Orleans Pelicans at the Warrirors.

"Obviously, we are following every team," said Watkins. "Every quest. We shot a lot of stuff with players and coaches talking about their goals for the season. It's a big campaign, It's going to cover every team."

The behind-the-scenes video shows snippets of things to come, including shots of Kobe Bryant, Kevin Durant, Chris Bosh, Anthony Davis and Derrick Rose.

"We are tying to bring that big-production design feel to all of the spots," said Watkins. "We want to give it a signature look.

The Clippers commercial takes place on the water; the Rockets' spot has an outdoor, mountain-climbing theme.

The Cavs spot opens with a dramatic voiceover: "This is a true story about the wills of men and the pursuit of a goal to end their city's great drought. This is their journey. This is the 'Quest.' On TNT."

The players and camels are real, but everything else is Hollywood magic. James, Irving and Love are seen in a green-screen imaged desert, searching for treasure, which turns out to be the NBA championship trophy off in the distance, gleaming in the sun.

As they get the trophy in their sights, Epps shouts, "LeBron. Kevin. Kyrie. We can't get to the top of the East on a camel! It's hot out here. Where's the air conditioning at!?"

Text offers, "Follow every Quest. Beginning Oct. 27. (See the full spot here.).

The other spots will break as the season-openers near.

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