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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct072015

TBS Campaign Puts LeBron, Kyrie, K-Love On A Quest (Via Camel) To Win NBA Title

By Barry Janoff

Ocotber 7, 2015: LeBron James is on a quest to lead the Cleveland Cavaliers to the promised land for the 2015-16 NBA title.

And, as in ancient times, his journey will take him through a dry, vast and unforgiving desert.

At least that's the scenario played out in spot that is part of a new umbrella campaign from Turner Sports, "Tipoff: Image," to support the start of its season-long coverage of the NBA on TNT.

James stars in the first of a series of spots, joined by teammates Kevin Love and Kyrie Irving.

The campaign will also see creative starring, respectively, Chris Paul, DeAndre Jordan, Paul Pierce from the Los Angeles Clippers; James Harden and Dwight Howard from the Houston Rockets; and members of the defending NBA world champion Golden State Warriors.

In addition, each spot features a famous comedian: Mike Epps with the Cavs, Billy Crystal with the Clippers and D.J. Hughley with the Rockets.

The Cavaliers' spot breaks tonight on TBS during coverage of the MLB National League Wild Card game before going into regular rotation.

"Their 'Quest' represents ending that drought to finally bring that title to Cleveland," director Drew Watkins, who also is vp-creative director for Turner Sports, said in a "behind-the-scenes" companion video.

"It's awesome," said Irving. "The creative behind it, it makes sense for us. It's perfect. It fits with what we are trying to do."

The NBA on TNT season opens with a double-header on Oct. 27 featuring the Cavaliers at the Chicago Bulls and the New Orleans Pelicans at the Warrirors.

"Obviously, we are following every team," said Watkins. "Every quest. We shot a lot of stuff with players and coaches talking about their goals for the season. It's a big campaign, It's going to cover every team."

The behind-the-scenes video shows snippets of things to come, including shots of Kobe Bryant, Kevin Durant, Chris Bosh, Anthony Davis and Derrick Rose.

"We are tying to bring that big-production design feel to all of the spots," said Watkins. "We want to give it a signature look.

The Clippers commercial takes place on the water; the Rockets' spot has an outdoor, mountain-climbing theme.

The Cavs spot opens with a dramatic voiceover: "This is a true story about the wills of men and the pursuit of a goal to end their city's great drought. This is their journey. This is the 'Quest.' On TNT."

The players and camels are real, but everything else is Hollywood magic. James, Irving and Love are seen in a green-screen imaged desert, searching for treasure, which turns out to be the NBA championship trophy off in the distance, gleaming in the sun.

As they get the trophy in their sights, Epps shouts, "LeBron. Kevin. Kyrie. We can't get to the top of the East on a camel! It's hot out here. Where's the air conditioning at!?"

Text offers, "Follow every Quest. Beginning Oct. 27. (See the full spot here.).

The other spots will break as the season-openers near.

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