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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Feb022014

Adidas NBA Campaign Highlights Why Kareem Abdul-Jabbar Is 'The Blueprint'

By Barry Janoff

February 1, 2014: Kareem Abdul-Jabbar was inducted into the Naismith Memorial Basketball Hall of Fame in 1995 with one of the greatest resumes in the history of the NBA: Six NBA titles (five with the Los Angeles Lakers, one with the Milwaukee Bucks), six MVP awards, 19 appearances in the All-Star Game; and still the NBA leader in points scored (38,387), field goals made (15,837) and blocked shots (3,189).

So it's hard to argue with him when he states in a new adidas commercial, "I Am the Blueprint."

In this case, he is specifically referring to the fact that college basketball in 1967 changed a major rule as a direct result of his play — slam dunks were outlawed, and not re-instated in the college game until 1976 — but that he continued to develop his skills to become an all-time great.

The effort supports the release of the Jabbar Hi basketball shoe, scheduled to hit retail on Feb. 14 (MSRP $100). The first adidas Abdul-Jabbar signature shoe was released in 1971. The push also includes a dedicated Web site and social media such as Facebook, Twitter and YouTube.

According to adidas, the theme "The Blueprint" came from conversations the company had with its NBA spokesman, including Derrick Rose, John Wall and Damian Lillard.

Abdul-Jabbar himself talks about the situation in documentary style, which also features Bobby "The Bounce Pass" Mitchowski, a fictitious college star played by actor Glenn Howerton of It's Always Sunny in Philadelphia.

The spot opens with vintage footage of Abdul-Jabbar, then known as Lew Alcindor (he changed his name in 1971 after winning his first NBA title, which was with the Bucks), playing hoops at UCLA, with the text, "The Day The Dunk Died."

The scene then cuts to Abdul-Jabbar today, wearing an adidas warm-up jacket.

"I don't really remember the lead-up to the chaining of the rules," says Abdul-Jabbar, who led UCLA to three national championships during his four-year career. "But as far as I can remember, it seemed to come out of nowhere."

The action then cuts back to shots of Abdul-Jabbar in action for UCLA, then goes into the "locker room" of an opposing player.

"I think you all saw there was a man out there — what was it — slamming!" says a disgruntled Bobby "The Bounce Pass" Mitchowski to reporters. "I don't like that kind of business. 'Oh, look at me. I'm so tall. I can fly through the air like an eagle.' The jump-stop. The pivot. The bounce pass. That's the game of basketball . . .  Now, if you excuse us, us men need to take a shower."

The spot then cuts back to Abdul-Jabbar. "The reasoning the rules committee gave us [for banning the slam dunk] was that it would be safer for the players if they did not attempt to dunk," Abdul-Jabbar says with a smirk.

Continues Abdul-Jabbar. "I had more than one shot. I had the hook shot," which he later immortalized in hoops history as the "Sky Hook."

"Shy Hook?" laughs Mitchowski. "What's that? Another gimmick? Never gonna work. We'll shut it down, whatever it is. What's this guy's obsession with the sky? Who's he know up there — eagles?"

"I'm the [NBA's] all-time leading scorer," Abdul-Jabbar says as we see a shot of him using the sky hook to score a basket. "I am the blueprint." (See the full spot here.)

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