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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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What Are You Watching September 2018
 
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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

By Barry Janoff

October 6, 2017: In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

That time has arrived, and adidas, having recently unveiled its first official league uniforms, is now supporting the alliance with the first its full-fledge effort behind its NHL partnership.multi-platform campaign, "What if Hockey . . . "

The effort was launched with a 30-second spot, "Here To Create," featuring three of the league’s young star and adidas spokesmen, wearing the new adiizero jerseys: Connor McDavid (Edmonton Oilers), Brent Burns (San Jose Sharks, pictured above) and Tyler Seguin (Dallas Stars, pictured below).

The theme of the campaign is "celebrating creativity in hockey," and in the spot the three players show how they use lacrosse, street hockey and gymnastics as part of their training.

According to adidas, ”Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create. These athletes are changing the game.”

“Adidas is the brand for creators and with my unique style on and off the ice,” said Burns, who recently signed with the brand and "will take a leading role in upcoming adidas brand marketing initiatives, along with collaborating on future adidas hockey apparel and accessories.”

“I felt that partnering with the brand was a natural fit. Adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family,” said Burns.

"What if Hockey. . . " will air in media outlets in the U.S. Canada and the U.S. on-air and online.

A 15-second version of the spot will be tagged to include Dick’s Sporting Goods and will run in stores and on their digital and social channels.

In the spot, we see scenes of McDavid, Burns, Sequin both on- and off-ice.

A voiceover offers: “What if inspiration could come from where we least expect it. In our path to the top is the road less traveled. What if we dare to be ourselves? And we never stopped creating.”

Text reads: “Here to Create. Adidas.”

Additional creative, including Internet, social media and in-arena will support the campaign.

Adidas said it solicited feedback from players while designing the jerseys has been getting positive feedback from players regarding the finished adizero product.

"Our company takes pride in building products to make athletes perform better," Dan Near, the head of adidas hockey, said when the jerseys were officially unveiled. “We were really pleased to hear a general level of excitement about this change that we respected the traditions of hockey.

“But we brought some new aesthetic and excitement to the sport that's hopefully going to be reflective of the impact adidas is going to have on the game in the seven-year partnership.”

According to Near, "What are we bringing into the sport of hockey that's enhancing what we've had in the past and making it better? It can't be just about aesthetics. It has to be a legitimate storyline behind it."

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