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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

By Barry Janoff

October 6, 2017: In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

That time has arrived, and adidas, having recently unveiled its first official league uniforms, is now supporting the alliance with the first its full-fledge effort behind its NHL partnership.multi-platform campaign, "What if Hockey . . . "

The effort was launched with a 30-second spot, "Here To Create," featuring three of the league’s young star and adidas spokesmen, wearing the new adiizero jerseys: Connor McDavid (Edmonton Oilers), Brent Burns (San Jose Sharks, pictured above) and Tyler Seguin (Dallas Stars, pictured below).

The theme of the campaign is "celebrating creativity in hockey," and in the spot the three players show how they use lacrosse, street hockey and gymnastics as part of their training.

According to adidas, ”Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create. These athletes are changing the game.”

“Adidas is the brand for creators and with my unique style on and off the ice,” said Burns, who recently signed with the brand and "will take a leading role in upcoming adidas brand marketing initiatives, along with collaborating on future adidas hockey apparel and accessories.”

“I felt that partnering with the brand was a natural fit. Adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family,” said Burns.

"What if Hockey. . . " will air in media outlets in the U.S. Canada and the U.S. on-air and online.

A 15-second version of the spot will be tagged to include Dick’s Sporting Goods and will run in stores and on their digital and social channels.

In the spot, we see scenes of McDavid, Burns, Sequin both on- and off-ice.

A voiceover offers: “What if inspiration could come from where we least expect it. In our path to the top is the road less traveled. What if we dare to be ourselves? And we never stopped creating.”

Text reads: “Here to Create. Adidas.”

Additional creative, including Internet, social media and in-arena will support the campaign.

Adidas said it solicited feedback from players while designing the jerseys has been getting positive feedback from players regarding the finished adizero product.

"Our company takes pride in building products to make athletes perform better," Dan Near, the head of adidas hockey, said when the jerseys were officially unveiled. “We were really pleased to hear a general level of excitement about this change that we respected the traditions of hockey.

“But we brought some new aesthetic and excitement to the sport that's hopefully going to be reflective of the impact adidas is going to have on the game in the seven-year partnership.”

According to Near, "What are we bringing into the sport of hockey that's enhancing what we've had in the past and making it better? It can't be just about aesthetics. It has to be a legitimate storyline behind it."

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