Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

By Barry Janoff

October 6, 2017: In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

That time has arrived, and adidas, having recently unveiled its first official league uniforms, is now supporting the alliance with the first its full-fledge effort behind its NHL partnership.multi-platform campaign, "What if Hockey . . . "

The effort was launched with a 30-second spot, "Here To Create," featuring three of the league’s young star and adidas spokesmen, wearing the new adiizero jerseys: Connor McDavid (Edmonton Oilers), Brent Burns (San Jose Sharks, pictured above) and Tyler Seguin (Dallas Stars, pictured below).

The theme of the campaign is "celebrating creativity in hockey," and in the spot the three players show how they use lacrosse, street hockey and gymnastics as part of their training.

According to adidas, ”Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create. These athletes are changing the game.”

“Adidas is the brand for creators and with my unique style on and off the ice,” said Burns, who recently signed with the brand and "will take a leading role in upcoming adidas brand marketing initiatives, along with collaborating on future adidas hockey apparel and accessories.”

“I felt that partnering with the brand was a natural fit. Adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family,” said Burns.

"What if Hockey. . . " will air in media outlets in the U.S. Canada and the U.S. on-air and online.

A 15-second version of the spot will be tagged to include Dick’s Sporting Goods and will run in stores and on their digital and social channels.

In the spot, we see scenes of McDavid, Burns, Sequin both on- and off-ice.

A voiceover offers: “What if inspiration could come from where we least expect it. In our path to the top is the road less traveled. What if we dare to be ourselves? And we never stopped creating.”

Text reads: “Here to Create. Adidas.”

Additional creative, including Internet, social media and in-arena will support the campaign.

Adidas said it solicited feedback from players while designing the jerseys has been getting positive feedback from players regarding the finished adizero product.

"Our company takes pride in building products to make athletes perform better," Dan Near, the head of adidas hockey, said when the jerseys were officially unveiled. “We were really pleased to hear a general level of excitement about this change that we respected the traditions of hockey.

“But we brought some new aesthetic and excitement to the sport that's hopefully going to be reflective of the impact adidas is going to have on the game in the seven-year partnership.”

According to Near, "What are we bringing into the sport of hockey that's enhancing what we've had in the past and making it better? It can't be just about aesthetics. It has to be a legitimate storyline behind it."

Back to Home Page