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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

By Barry Janoff

October 6, 2017: In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

That time has arrived, and adidas, having recently unveiled its first official league uniforms, is now supporting the alliance with the first its full-fledge effort behind its NHL partnership.multi-platform campaign, "What if Hockey . . . "

The effort was launched with a 30-second spot, "Here To Create," featuring three of the league’s young star and adidas spokesmen, wearing the new adiizero jerseys: Connor McDavid (Edmonton Oilers), Brent Burns (San Jose Sharks, pictured above) and Tyler Seguin (Dallas Stars, pictured below).

The theme of the campaign is "celebrating creativity in hockey," and in the spot the three players show how they use lacrosse, street hockey and gymnastics as part of their training.

According to adidas, ”Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create. These athletes are changing the game.”

“Adidas is the brand for creators and with my unique style on and off the ice,” said Burns, who recently signed with the brand and "will take a leading role in upcoming adidas brand marketing initiatives, along with collaborating on future adidas hockey apparel and accessories.”

“I felt that partnering with the brand was a natural fit. Adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family,” said Burns.

"What if Hockey. . . " will air in media outlets in the U.S. Canada and the U.S. on-air and online.

A 15-second version of the spot will be tagged to include Dick’s Sporting Goods and will run in stores and on their digital and social channels.

In the spot, we see scenes of McDavid, Burns, Sequin both on- and off-ice.

A voiceover offers: “What if inspiration could come from where we least expect it. In our path to the top is the road less traveled. What if we dare to be ourselves? And we never stopped creating.”

Text reads: “Here to Create. Adidas.”

Additional creative, including Internet, social media and in-arena will support the campaign.

Adidas said it solicited feedback from players while designing the jerseys has been getting positive feedback from players regarding the finished adizero product.

"Our company takes pride in building products to make athletes perform better," Dan Near, the head of adidas hockey, said when the jerseys were officially unveiled. “We were really pleased to hear a general level of excitement about this change that we respected the traditions of hockey.

“But we brought some new aesthetic and excitement to the sport that's hopefully going to be reflective of the impact adidas is going to have on the game in the seven-year partnership.”

According to Near, "What are we bringing into the sport of hockey that's enhancing what we've had in the past and making it better? It can't be just about aesthetics. It has to be a legitimate storyline behind it."

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