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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Oct082017

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

By Barry Janoff

October 6, 2017: In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

That time has arrived, and adidas, having recently unveiled its first official league uniforms, is now supporting the alliance with the first its full-fledge effort behind its NHL partnership.multi-platform campaign, "What if Hockey . . . "

The effort was launched with a 30-second spot, "Here To Create," featuring three of the league’s young star and adidas spokesmen, wearing the new adiizero jerseys: Connor McDavid (Edmonton Oilers), Brent Burns (San Jose Sharks, pictured above) and Tyler Seguin (Dallas Stars, pictured below).

The theme of the campaign is "celebrating creativity in hockey," and in the spot the three players show how they use lacrosse, street hockey and gymnastics as part of their training.

According to adidas, ”Some athletes evoke emotions, some tap into imagination, some challenge the status quo, and with each opportunity to create. These athletes are changing the game.”

“Adidas is the brand for creators and with my unique style on and off the ice,” said Burns, who recently signed with the brand and "will take a leading role in upcoming adidas brand marketing initiatives, along with collaborating on future adidas hockey apparel and accessories.”

“I felt that partnering with the brand was a natural fit. Adidas has a ton of momentum and I just knew that I had to be a part of this energy and a member of the adidas family,” said Burns.

"What if Hockey. . . " will air in media outlets in the U.S. Canada and the U.S. on-air and online.

A 15-second version of the spot will be tagged to include Dick’s Sporting Goods and will run in stores and on their digital and social channels.

In the spot, we see scenes of McDavid, Burns, Sequin both on- and off-ice.

A voiceover offers: “What if inspiration could come from where we least expect it. In our path to the top is the road less traveled. What if we dare to be ourselves? And we never stopped creating.”

Text reads: “Here to Create. Adidas.”

Additional creative, including Internet, social media and in-arena will support the campaign.

Adidas said it solicited feedback from players while designing the jerseys has been getting positive feedback from players regarding the finished adizero product.

"Our company takes pride in building products to make athletes perform better," Dan Near, the head of adidas hockey, said when the jerseys were officially unveiled. “We were really pleased to hear a general level of excitement about this change that we respected the traditions of hockey.

“But we brought some new aesthetic and excitement to the sport that's hopefully going to be reflective of the impact adidas is going to have on the game in the seven-year partnership.”

According to Near, "What are we bringing into the sport of hockey that's enhancing what we've had in the past and making it better? It can't be just about aesthetics. It has to be a legitimate storyline behind it."

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