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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
May182012

Adidas MLS-Themed Commercial Heralds Arrival Of Next-Gen Micoach Technology

By Barry Janoff

May 18, 2012: Major League Soccer players Brek Shea (FC Dallas), Javier Morales (Real Salt Lake), Teal Bunbury (Sporting KC) and Darlington Nagbe (Portland Timbers) have lead roles in a new adidas commercial, “Smart Soccer,” which supports the micoach Speed_Cell.

The spot will break on Fox during the UEFA Champions League Final on May 19 , and then go into regular rotation with a media buy skewed toward sports networks and programming.

According to adidas, the next generation of micoach technology will debut at the 2012 AT&T MLS All-Star Game. The game — being billed as "the world's first smart soccer match" — is scheduled for July 25 when the MLS All-Stars host Chelsea FC at PPL Park, home of the Philadelphia Union. The game will air live on ESPN2 and Telefutura.

The adidas micoach Speed_Cell "captures 360-degree movement and measures performance metrics during practice or gameplay," capturing up to seven hours of data  via a memory chip that "wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter," according to the company.

Players in the All-Star Game will be wearing adidas cleats equipped with the new adidas micoach professional soccer team tracking system. Coaches will be able to measure real-time performance metrics such as player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping. The information can then  be outputted and displayed on a mobile tablet or computer over a WiFi network.

In the “Smart Soccer" spot, Shea, Morales, Bunbury and Nagbe are seen putting on their uniforms, shin guards, tape and other equipment as the prepare for a game. Each of the players is also shown inserting the micoach system chip into their adidas cleats. On the field, stats are superimposed on the screen ("Speed: 3.3MPH," "Distance: 64 Feet," "78% Ready").

"Revolutions are born from simple ideas," states a voiceover as the players hit the pitch. "Insights that become emotions. Desires that become innovations. Systems that unleash true potential . . . It's time for a new revolution. It's time for smart soccer."

“The new micoach team tracking system combines state-of-the-art technology with real-time analysis, bringing the game the most significant advancement in soccer coaching in the modern era," Patrik Nilsson, president of adidas America, said in a statement. "MLS understands digital innovation is the future of team sports and we are proud to make the MLS All-Star Game the world's first smart competition."

Shea made other news on May 17 when the MLS Disciplinary Committee suspended the FC Dallas midfielder for three games and fined him an undisclosed amount for "deliberately kicking the ball at an assistant referee" during a game against Columbus Crew on May 12.

(See the full spot here.)

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