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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
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5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
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8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
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11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
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19. Everson Griffen DE Minnesota Vikings 91,621
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
May182012

Adidas MLS-Themed Commercial Heralds Arrival Of Next-Gen Micoach Technology

By Barry Janoff

May 18, 2012: Major League Soccer players Brek Shea (FC Dallas), Javier Morales (Real Salt Lake), Teal Bunbury (Sporting KC) and Darlington Nagbe (Portland Timbers) have lead roles in a new adidas commercial, “Smart Soccer,” which supports the micoach Speed_Cell.

The spot will break on Fox during the UEFA Champions League Final on May 19 , and then go into regular rotation with a media buy skewed toward sports networks and programming.

According to adidas, the next generation of micoach technology will debut at the 2012 AT&T MLS All-Star Game. The game — being billed as "the world's first smart soccer match" — is scheduled for July 25 when the MLS All-Stars host Chelsea FC at PPL Park, home of the Philadelphia Union. The game will air live on ESPN2 and Telefutura.

The adidas micoach Speed_Cell "captures 360-degree movement and measures performance metrics during practice or gameplay," capturing up to seven hours of data  via a memory chip that "wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter," according to the company.

Players in the All-Star Game will be wearing adidas cleats equipped with the new adidas micoach professional soccer team tracking system. Coaches will be able to measure real-time performance metrics such as player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping. The information can then  be outputted and displayed on a mobile tablet or computer over a WiFi network.

In the “Smart Soccer" spot, Shea, Morales, Bunbury and Nagbe are seen putting on their uniforms, shin guards, tape and other equipment as the prepare for a game. Each of the players is also shown inserting the micoach system chip into their adidas cleats. On the field, stats are superimposed on the screen ("Speed: 3.3MPH," "Distance: 64 Feet," "78% Ready").

"Revolutions are born from simple ideas," states a voiceover as the players hit the pitch. "Insights that become emotions. Desires that become innovations. Systems that unleash true potential . . . It's time for a new revolution. It's time for smart soccer."

“The new micoach team tracking system combines state-of-the-art technology with real-time analysis, bringing the game the most significant advancement in soccer coaching in the modern era," Patrik Nilsson, president of adidas America, said in a statement. "MLS understands digital innovation is the future of team sports and we are proud to make the MLS All-Star Game the world's first smart competition."

Shea made other news on May 17 when the MLS Disciplinary Committee suspended the FC Dallas midfielder for three games and fined him an undisclosed amount for "deliberately kicking the ball at an assistant referee" during a game against Columbus Crew on May 12.

(See the full spot here.)

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