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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug052014

Adidas Footing Bill For Return Of D-Rose, Rise Of Damian Lillard To NBA Stardom

By Barry Janoff

August 5, 2014: Damian Lillard and Derrick Rose are both having busy off-seasons from the NBA as they compete for roster spots on the USA Men's Basketball Team in preparation for the FIFA Basketball World Cup in Spain (Aug. 30-Sept. 14).

The high-profile time is especially important for Rose, who has appeared in just 12 games for the Chicago Bulls over the past two seasons due to injuries and is working to be in top shape come the 2014-15 campaign.

"This is only the beginning of a long journey. But my confidence level is through the roof." Rose said during a media conference in Las Vegas, where the team was training. "I'm there, man. I'm not worried about that. My confidence is very high, and that's the only thing you might see this year — that my confidence level is through the roof."

Those words were good news for adidas, which works with Rose as a lead endorser and certainly gets more play from shoe releases and marketing support with Rose on the court in game competition rather than in a rehab situation.

To that end, as part of the events surrounding Team USA's training camp, adidas unveiled its Boost basketball shoe line, including the Crazylight Boost and the D Rose Boost 5. In addition to Rose and Lillard, the gathering of adidas spokespersons included Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new signee Marcus Smart.

Adidas supported its Boost premiere this past weekend with a promo spot starring Rose and Lillard, then followed it with a humorous spot in which Lillard goes solo, with a little help from actor Morgan Freeman and Rachel Nichols, Turner Sports reporter and host of CNN's Unguarded.

The spots support the launch of Crazylight Boost, which Lillard will wear, on Sept. 1 and D Rose Boost 5 Oct. 23. Additional efforts include Internet and social media destinations such as Facebook, Twitter and YouTube.

Lillard's spot, "Boost or Bust," opens with Freeman's voiceover asking, "Imagine a world without Boost. What would that look like?"

We see a movie theater marquee displaying "Boost Or Bust starring Damian Lillard." We then go inside to find Lillard not in his Portland Trail Blazers uniform but working the concession stand, passing buckets of popcorn to customers. Nichols arrives with a film crew to get Lillard's reactions.

"Damian, great game," she says. "What was the key down the stretch?"

"I just try to stay aggressive," says Lillard. "If a guy wants popcorn, I ask if he also wants a soda."

Regarding his moves in getting popcorn to a customer, Lillard explains, "I wanted to get to the bucket. I knew it would be tough for me to get my hands on it — the buttery topping is really slippery."

The interview continues. "What's your biggest obstacle in trying to get that championship?"

"The nachos," says Lillard. "Cheese sauce is a handful."

"Where do you draw your strength from?" asks Nichols.

"Any place that's got a multiplex," responds Lillard, "Ogden . . .  Oregon . . . Oaktown," the latter a reference to his hometown of Oakland, Calif.

Text then reads, "Bust" and the scene cuts to Lillard, wearing his new adidas kicks, performing moves on a basketball court, following by the word, "Boost." Creative was handled in-house by adidas in conjunction with Sockeye, Portland, Ore. (See the full spot here.)

Lillard, who was the NBA Rookie of the Year in 2012-13 and a member of the All-Star team last season, in April signed a new deal with adidas that was put at eight-to-ten years and ranked as the third-highest shoe contract to date behind LeBron James (Nike) and Rose, both valued in excess of $10 million per year, according to industry analysts. He celebrated that by starring in a spot for Foot Locker, "No Rings," which also featured Chris Webber, Karl Malone, Barry Sanders and LaDanian Tomlinson.

The upcoming exhibition schedule for Team USA sees Rose returning to Chicago for a game against Brazil (Aug. 16), then the team playing a pair of games in New York (Aug. 20-21) before heading to Spain. (Full schedule here.)

Lillard Rings In New adidas Deal With 'No Rings' Foot Locker Spot

Derrick Rose Is Blooming Again With adidas

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