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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb282013

Hey, Los Angeles, Adidas Wants To Know: Do You Love Dwight Howard? 

By Barry Janoff

February 28, 2013: Randy Newman's classic song, "I Love L.A.," includes the lyrics: "Century Boulevard. We love it. Victory Boulevard. We love it! Santa Monica Boulevard. We love it! Sixth Street. We love it! We love it! I love L.A.'

Adidas has adapted that theme to use with one of its athletes, hitting the streets of Los Angeles to find out if people would yell, "We love him" upon seeing Dwight Howard.

Howard may be having trouble hitting free throws this season during games with the NBA's Los Angeles Lakers, but he is a hit with people in Los Angeles, at least according to a "secret camera" video from adidas.

The sports apparel and footwear company set up mobile photo booths earlier this season in high-trafficked locations throughout Los Angeles — including The Grove retail and entertainment complex (located not far from Wilshire Boulevard — "We love it!"), near the Lakers' home arena, Staples Center (close to Venice Boulevard — "We love it!") and at the corner of Hollywood and Highland ("We love it!").

People were not asked to sing "I Love L.A." Instead, they were asked to model adidas NBA apparel and then pose in the booths for souvenir shots. They also were told that the photos could be used as part of a marketing campaign.

Throughout the sessions, Howard was brought in as a surprise guest.

Howard, who joined the Lakers prior to the 2012-13 season via a trade with the Orlando Magic, has averaged more than 16 points and almost 12 rebounds per game this year for Los Angeles, but is shooting under 49% at the free throw line. He had off-season back surgery and has also been hampered this season with shoulder problems.

The Lakers as a team have been struggling to reach the .500 mark and are currently in ninth place in the Western Conference, which would leave them out of the playoffs.

In the video, "All in For L.A.," Howard arrives unannounced and unseen at the first location, where Lakers fans are trying on adidas gear. The first woman walks into the photo booth, sees Howard, and screams, "Oh my god!" as she gives him a big hug.

He then gets to pose with a series of equally surprised and enthusiastic people, including a dad with his young son and several teens who display extremely animated movements.

The 60-second clip ends with Howard exiting the photo booth to face a crowd (mostly friendly) that has learned of his presence. He then gets into a car and is driven off as text offers, "adidas. All in for L.A." (See the full episode here.)

A closing montage of photos taken during the sessions links to an adidas Facebook page, where an extended series of pictures of happy people (thanks to creative editing) can be turned into a slide show. The adidas hoops Twitter site also supports.

Unfortunately for adidas' PR effort, not all of the comments at the YouTube destination are complimentary. Among them: "All in for making free throws."

And, referring to the fact that Howard could leave the Lakers as a free agent after the 2012-13 campaign, "If L.A. [doesn't] re-sign him after this terrible season, this video is gonna be even [funnier] to watch."

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