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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb282013

Hey, Los Angeles, Adidas Wants To Know: Do You Love Dwight Howard? 

By Barry Janoff

February 28, 2013: Randy Newman's classic song, "I Love L.A.," includes the lyrics: "Century Boulevard. We love it. Victory Boulevard. We love it! Santa Monica Boulevard. We love it! Sixth Street. We love it! We love it! I love L.A.'

Adidas has adapted that theme to use with one of its athletes, hitting the streets of Los Angeles to find out if people would yell, "We love him" upon seeing Dwight Howard.

Howard may be having trouble hitting free throws this season during games with the NBA's Los Angeles Lakers, but he is a hit with people in Los Angeles, at least according to a "secret camera" video from adidas.

The sports apparel and footwear company set up mobile photo booths earlier this season in high-trafficked locations throughout Los Angeles — including The Grove retail and entertainment complex (located not far from Wilshire Boulevard — "We love it!"), near the Lakers' home arena, Staples Center (close to Venice Boulevard — "We love it!") and at the corner of Hollywood and Highland ("We love it!").

People were not asked to sing "I Love L.A." Instead, they were asked to model adidas NBA apparel and then pose in the booths for souvenir shots. They also were told that the photos could be used as part of a marketing campaign.

Throughout the sessions, Howard was brought in as a surprise guest.

Howard, who joined the Lakers prior to the 2012-13 season via a trade with the Orlando Magic, has averaged more than 16 points and almost 12 rebounds per game this year for Los Angeles, but is shooting under 49% at the free throw line. He had off-season back surgery and has also been hampered this season with shoulder problems.

The Lakers as a team have been struggling to reach the .500 mark and are currently in ninth place in the Western Conference, which would leave them out of the playoffs.

In the video, "All in For L.A.," Howard arrives unannounced and unseen at the first location, where Lakers fans are trying on adidas gear. The first woman walks into the photo booth, sees Howard, and screams, "Oh my god!" as she gives him a big hug.

He then gets to pose with a series of equally surprised and enthusiastic people, including a dad with his young son and several teens who display extremely animated movements.

The 60-second clip ends with Howard exiting the photo booth to face a crowd (mostly friendly) that has learned of his presence. He then gets into a car and is driven off as text offers, "adidas. All in for L.A." (See the full episode here.)

A closing montage of photos taken during the sessions links to an adidas Facebook page, where an extended series of pictures of happy people (thanks to creative editing) can be turned into a slide show. The adidas hoops Twitter site also supports.

Unfortunately for adidas' PR effort, not all of the comments at the YouTube destination are complimentary. Among them: "All in for making free throws."

And, referring to the fact that Howard could leave the Lakers as a free agent after the 2012-13 campaign, "If L.A. [doesn't] re-sign him after this terrible season, this video is gonna be even [funnier] to watch."

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