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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Sunday
May052019

adidas Making Its Pitch To Boost Its Brand Beyond The Pitch With BeyoncĂ©, Kanye

By Barry Janoff

May 5, 2019: Even as it continues to work to increase and support its global presence in sports — the FIFA Women’s World Cup begins June 7 — adidas is making more moves to increase its presence beyond sports.

The recent signing of Beyoncé to a multi-layer creative partnership was, for adidas, a major step in that direction.

“We are very happy that we've been able to sign Beyoncé as a creative partner for our company. And we believe that within our three strategic priorities, open source, we are taking our successful approach to the next level now,” Kasper Rorsted, adidas AG CEO, said during a conference call on Friday with financial analysts and media.

“With Beyoncé, with Kanye West, with Pharrell Williams, with Stella McCartney, we have an extremely strong off-the-pitch team. Of course, on the pitch, we continue to invest in sports assets, but we are extremely happy with the signing of Beyoncé.”

On the call, Rorsted was specific to clarify how the company is moving forward with Beyoncé, West and its roster of influential endorsers.

“We're focusing on co-creation of exciting performance and of lifestyle products and all products will be co-branded, including Ivy Park, which Beyoncé is going to launch with adidas,” said Rorsted.

“But  . . . very limited product will be released towards the end of 2019. On the day of the announcement, we [had] more than one billion impressions. It shows the magnitude and the reach that Beyoncé has. And we are confident that this will be a big asset for us moving forward, one that will have brand impact in 2019 and the years beyond, of course, also direct business impact.”

Beyoncé has 127 million followers on Instagram, nearly 59 million on Facebook and 15 million on Twitter.

Similarly, adidas is looking toward West more as an influencer and social-media brand builder than a mover of merchandise.

“It’s simply a sequential view of it but we do not expect any significance — any significant growth from Yeezy in this year,” said Rorsted.

“We've seen with Kanye, we have a very, very successful relationship. In order to build that (with Beyoncé), we're speaking about a three-to-five to seven-year range.

“And while we bring the first products out by the end of this year, with Beyoncé, this product will not have a substantial impact. But from a brand standpoint, it will strengthen our position within the female consumer.”

adidas is putting substantial time, effort and resources into building and bonding with women consumers, with Rorsted pointing to Stella McCartney as a key driver.

“Stella McCartney has been a great first step and still is,” said Rorsted. “But Beyoncé has a reach which is unique to almost any other, I would say, female person in the world.

“And we think that with the cooperation of her, we can dramatically accelerate that. That will not have a substantial revenue impact in this strategy period. I just want to set the expectation right.

“When it comes to Beyoncé, we -- with the creation of our strategy Creating the New, we did call out women, it's particularly a strong opportunity for us because it is an underrepresented part of our business.

“And while we, in most years, have had a accretive growth of women's business compared to company business, we're still by no means where we need to be. There's no doubt that Beyoncé will help us in this area.”

Recent adidas non-sports collaborations support the release of Marvel movies “Captain America” and “Avengers: Endgame.”

adidas in April unveiled a multi-media campaign with two other non-sports celebrities, Donald Glover and Mo’Nique.

A series of five short films under the umbrella title, “Donald Glover Presents,” with Mo'Nique as executive producer, supported the launch of three re-imagined adidas classics: the Nizza, the Continental 80 and the Lacombe.

According to Rorsted, “We'll continue to leverage multiple dimensions of innovation, whether it's within our product area, through our creators or through social media and digital, it will continue to drive high quality of growth into our business.

“High quality of growth with the single aim of growing market share and growing margins. We'll continue to invest with impact, that means intro brand desire, so keep a very high brand investment and into a scalable business model.”

PHOTOS COURTESY ADIDAS

Beyoncé Getting Creative With adidas In Multi-Layer Partnership

Donald Glover, Mo’Nique Get Down And Dirty With adidas

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