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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr152014

Damien Lillard Rings In New adidas Deal With New 'No Rings' Foot Locker Spot

By Barry Janoff

April 15, 2014: On the same day that adidas unveiled a "long-term partnership extension" Damien Lillard, the second-year All-Star point guard  with the NBA's Portland Trail Blazers, showed off his acting chops in a new spot for Foot Locker.

Lillard's new deal with adidas was put at eight-to-ten years and ranked as the third-highest shoe contract behind LeBron James with Nike, and adidas' alliance with Derrick Rose, both valued in excess of $10 million per year, according to industry analysts.

According to adidas, Lillard would "continue to be an integral part of adidas Basketball's marketing campaigns, product launches and global initiatives moving forward."

The spot from Foot Locker, "No Rings," breaks tonight (April 15) during NBA games on TNT and then will run throughout the post-season.

The ad shows Lillard at home on the phone talking to a friend about the upcoming playoffs. "I just picked up some fresh adidas gear from Foot Locker," he says. "Look good. Play good, right. The last thing I want to be is one of those guys who never won a ring."

We then get a nasty reaction from two guys sitting on Lillard's couch and watching hoops on his flat-screen TV: Pro Football Hall of Fame running back Barry Sanders and LaDanian Tomlinson, who rushed for 13,684 yards and 145 touchdowns during his NFL career. Neither man won a championship ring.

Lillard tries to cover his tracks. "Barry. L.T. I meant one of those basketball players who never won a ring."

We then get a nasty reaction shot from Chris Webber, also sitting in Lillard's living room, who was a member of the University of Michigan's Fab Five that lost twice in the NCAA Finals, then scored 17.182 points and had more than 8,100 rebounds in an NBA career that yielded no title rings.

Again, Lillard seeks to cover his tracks. "Chris, I didn't mean you. I meant one of those legends who lost in the Finals over and over."

With that, in walks Karl Malone, a member of the Naismith Memorial Basketball Hall of Fame, whose career included more than 36,900 points, 14,968 rebounds and 5,238 assists with the Utah Jazz, a team with which he won the Western Conference title five times, plus another Western Conference title with the Los Angeles Lakers, but fell short of winning an NBA championship.

Lead agency for Foot Locker is BBDO, NY. (See the full spot here.)

"Adidas has been great to me over my first two seasons," Lillard said in a statement "I've had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I'm excited for what the future holds for me and adidas."

According to Chris Grancio, head of global basketball sports marketing for adidas, "Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products. His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the adidas brand."

The Foot Locker spot features the newest performance footwear from adidas basketball, including the Lillard Edition Crazy 1, Crazy 8 and D Rose 4.5, as well as the latest apparel styles from adidas Originals.

"We enjoyed working with this amazing cast of athletes to create a spot that taps into the anticipation of this important part of the basketball season, while having some fun," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement.

"Playoffs are the time to step up your game," said Lillard. "It was such an incredible opportunity to work with Barry, LT, Chris and Karl on Foot Locker and adidas' new commercial to tip-off the playoff season."

In addition to Lillard and Rose, adidas hoops spokesperons inclde Dwight Howard, Candace Parker and Tim Duncan.

In 2012-13, Lillard was named the unanimous Kia NBA Rookie of the Year. This season, he earned a spot on the Western Conference NBA All-Star teamand also became the first player to complete in all five events at All-Star weekend.

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