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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr152014

Damien Lillard Rings In New adidas Deal With New 'No Rings' Foot Locker Spot

By Barry Janoff

April 15, 2014: On the same day that adidas unveiled a "long-term partnership extension" Damien Lillard, the second-year All-Star point guard  with the NBA's Portland Trail Blazers, showed off his acting chops in a new spot for Foot Locker.

Lillard's new deal with adidas was put at eight-to-ten years and ranked as the third-highest shoe contract behind LeBron James with Nike, and adidas' alliance with Derrick Rose, both valued in excess of $10 million per year, according to industry analysts.

According to adidas, Lillard would "continue to be an integral part of adidas Basketball's marketing campaigns, product launches and global initiatives moving forward."

The spot from Foot Locker, "No Rings," breaks tonight (April 15) during NBA games on TNT and then will run throughout the post-season.

The ad shows Lillard at home on the phone talking to a friend about the upcoming playoffs. "I just picked up some fresh adidas gear from Foot Locker," he says. "Look good. Play good, right. The last thing I want to be is one of those guys who never won a ring."

We then get a nasty reaction from two guys sitting on Lillard's couch and watching hoops on his flat-screen TV: Pro Football Hall of Fame running back Barry Sanders and LaDanian Tomlinson, who rushed for 13,684 yards and 145 touchdowns during his NFL career. Neither man won a championship ring.

Lillard tries to cover his tracks. "Barry. L.T. I meant one of those basketball players who never won a ring."

We then get a nasty reaction shot from Chris Webber, also sitting in Lillard's living room, who was a member of the University of Michigan's Fab Five that lost twice in the NCAA Finals, then scored 17.182 points and had more than 8,100 rebounds in an NBA career that yielded no title rings.

Again, Lillard seeks to cover his tracks. "Chris, I didn't mean you. I meant one of those legends who lost in the Finals over and over."

With that, in walks Karl Malone, a member of the Naismith Memorial Basketball Hall of Fame, whose career included more than 36,900 points, 14,968 rebounds and 5,238 assists with the Utah Jazz, a team with which he won the Western Conference title five times, plus another Western Conference title with the Los Angeles Lakers, but fell short of winning an NBA championship.

Lead agency for Foot Locker is BBDO, NY. (See the full spot here.)

"Adidas has been great to me over my first two seasons," Lillard said in a statement "I've had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I'm excited for what the future holds for me and adidas."

According to Chris Grancio, head of global basketball sports marketing for adidas, "Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products. His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the adidas brand."

The Foot Locker spot features the newest performance footwear from adidas basketball, including the Lillard Edition Crazy 1, Crazy 8 and D Rose 4.5, as well as the latest apparel styles from adidas Originals.

"We enjoyed working with this amazing cast of athletes to create a spot that taps into the anticipation of this important part of the basketball season, while having some fun," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement.

"Playoffs are the time to step up your game," said Lillard. "It was such an incredible opportunity to work with Barry, LT, Chris and Karl on Foot Locker and adidas' new commercial to tip-off the playoff season."

In addition to Lillard and Rose, adidas hoops spokesperons inclde Dwight Howard, Candace Parker and Tim Duncan.

In 2012-13, Lillard was named the unanimous Kia NBA Rookie of the Year. This season, he earned a spot on the Western Conference NBA All-Star teamand also became the first player to complete in all five events at All-Star weekend.

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