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POLL POSITION
What Are You Watching In July 2018
 
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QUICK HITS

• Saturday’s Wimbledon Ladies’ Championship on ESPN earned a 2.1 overnight rating, up 27% from a 1.7 in 2017 (Garbine Muguruza vs. Venus Williams).  It was ESPN’s highest since 2015 (2.2 for Serena Williams vs. Muguruza).

• Mitsubishi Motors deal to become title sponsor for college football's (Dec 12 on ABC). The game was presented by in '16, but had no sponsor in '17. Currently played in Sam Boyd Stadium, it will move to the new venue, now under construction, in '20.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 T-Mobile Home Run Derby Participants
1. Jesus Aguilar Milwaukee Brewers
2. Bryce Harper Washington Nationals
3. Max Muncy Los Angeles Dodgers
4. Alex Bregman Houston Astros
5. Kyle Schwarzer Chicago Cubs
6. Javier Baez Chicago Cubs
7. Freddie Freeman Atlanta Braves
8. Rhys Hoskins Philadelphia Phillies
July 16 ESPN

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Wimbledon: Novak Wins See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May032018

Adidas On Hot Streak Heading To World Cup, ‘Continuing To Create Brand Desire’

By Barry Janoff

May 3, 2018: Declaring that its full-year 2018 outlook “has been confirmed,” adidas today shared Q1 finances that show the sports apparel, footwear and gear company is gaining strength after years of soft sales and declining consumer interest.

“We had a successful start to the year that was fully in line with our expectations,” said adidas CEO Kasper Rorsted during an investor and media conference call. “Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

“At the same time, we managed to grow the bottom line significantly faster than the top line while continuing to invest into creating brand desire,” said Rorsted.

For 2018, adidas said it expects sales to continue increase at a rate of around 10% on a currency-neutral basis, driven by double-digit growth in North America and Asia-Pacific.

Net profit for the three months ending March 31 were up 18.6% year-over-year to $647 million, driven by an 11% increase at its flagship adidas brand. Q1 sales were up 21% driven by a “focus on marketing and celebrity partnerships.”

This summer, adidas will get an added boost in marketing and brand awareness as an official partner for the FIFA World Cup in Russia.

Among the brand’s athlete endorsers are current and former soccer stars Lionel Messi, Paul Pogba and David Beckham; NBA stars James Harden, Damian Lillard and Kristaps Porzingas; Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs; WNBA stars Candace Parker and Chiney Ogwumike; NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller; and two-time tennis Grand Slam winner Garbine Muguruza.

The company in late 2017 launched a multi-platform global campaign, “Calling All Creators,” that featured many of these athletes and celebs such as fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

The lead spot has had more than 36.5 million views on YouTube since being posted in late December.

The news comes as adidas is part of an FBI investigation into corruption in men’s college hoops and as spokesman Kanye West has made controversial comments; and also on the heels of news that Zion Armstrong would succeed Mark King as president adidas North America.

"Kanye has helped us have a great comeback in the U.S.," Rorsted told CNBC. ”There is no doubt the Yeezy brand has a fundamental impact on our overall brand."

adidas is second in the U.S. in sportswear and shoe sales behind Nike, with Puma and Under Armour vying for third.

Nike reported sales of $15.2 billion in North America for fiscal year 2017 versus $5.1 billion  for adidas.

Adidas was named the 2017 Grand Sports Marketer of the Year by the editors and readers of NYSportsJournalism.

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