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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May032018

Adidas On Hot Streak Heading To World Cup, ‘Continuing To Create Brand Desire’

By Barry Janoff

May 3, 2018: Declaring that its full-year 2018 outlook “has been confirmed,” adidas today shared Q1 finances that show the sports apparel, footwear and gear company is gaining strength after years of soft sales and declining consumer interest.

“We had a successful start to the year that was fully in line with our expectations,” said adidas CEO Kasper Rorsted during an investor and media conference call. “Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

“At the same time, we managed to grow the bottom line significantly faster than the top line while continuing to invest into creating brand desire,” said Rorsted.

For 2018, adidas said it expects sales to continue increase at a rate of around 10% on a currency-neutral basis, driven by double-digit growth in North America and Asia-Pacific.

Net profit for the three months ending March 31 were up 18.6% year-over-year to $647 million, driven by an 11% increase at its flagship adidas brand. Q1 sales were up 21% driven by a “focus on marketing and celebrity partnerships.”

This summer, adidas will get an added boost in marketing and brand awareness as an official partner for the FIFA World Cup in Russia.

Among the brand’s athlete endorsers are current and former soccer stars Lionel Messi, Paul Pogba and David Beckham; NBA stars James Harden, Damian Lillard and Kristaps Porzingas; Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs; WNBA stars Candace Parker and Chiney Ogwumike; NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller; and two-time tennis Grand Slam winner Garbine Muguruza.

The company in late 2017 launched a multi-platform global campaign, “Calling All Creators,” that featured many of these athletes and celebs such as fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

The lead spot has had more than 36.5 million views on YouTube since being posted in late December.

The news comes as adidas is part of an FBI investigation into corruption in men’s college hoops and as spokesman Kanye West has made controversial comments; and also on the heels of news that Zion Armstrong would succeed Mark King as president adidas North America.

"Kanye has helped us have a great comeback in the U.S.," Rorsted told CNBC. ”There is no doubt the Yeezy brand has a fundamental impact on our overall brand."

adidas is second in the U.S. in sportswear and shoe sales behind Nike, with Puma and Under Armour vying for third.

Nike reported sales of $15.2 billion in North America for fiscal year 2017 versus $5.1 billion  for adidas.

Adidas was named the 2017 Grand Sports Marketer of the Year by the editors and readers of NYSportsJournalism.

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