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NEWS REAL

• DAZN, the live and on-demand sports streaming platform, named its boxing broadcast team, led by Hall of Fame boxer Sugar Ray Leonard, Brian Kenny, Kay Adams, Chris Mannix and LZ Granderson. They will work their inaugural event when world heavyweight champion Anthony Joshua faces Alexander Povetkin on Sept. 22 from Wembley Stadium.

• In recognition of the company’s 50th anniversary, Ralph Lauren has signed a deal with MLB and his hometown New York Yankees to create create a limited-edition Ralph Lauren Yankees collection, including a classic baseball jacket, New Era baseball cap, Wilson baseball glove and a Rawlings commemorative baseball. Lauren himself will throw out the ceremonial first pitch on Sept. 20 before the Yankees host the Boston Red Sox in Yankee Stadium.

• The NFL Foundation said it would contribute $1 million to Hurricane Florence relief efforts. The contribution will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May032018

Adidas On Hot Streak Heading To World Cup, ‘Continuing To Create Brand Desire’

By Barry Janoff

May 3, 2018: Declaring that its full-year 2018 outlook “has been confirmed,” adidas today shared Q1 finances that show the sports apparel, footwear and gear company is gaining strength after years of soft sales and declining consumer interest.

“We had a successful start to the year that was fully in line with our expectations,” said adidas CEO Kasper Rorsted during an investor and media conference call. “Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

“At the same time, we managed to grow the bottom line significantly faster than the top line while continuing to invest into creating brand desire,” said Rorsted.

For 2018, adidas said it expects sales to continue increase at a rate of around 10% on a currency-neutral basis, driven by double-digit growth in North America and Asia-Pacific.

Net profit for the three months ending March 31 were up 18.6% year-over-year to $647 million, driven by an 11% increase at its flagship adidas brand. Q1 sales were up 21% driven by a “focus on marketing and celebrity partnerships.”

This summer, adidas will get an added boost in marketing and brand awareness as an official partner for the FIFA World Cup in Russia.

Among the brand’s athlete endorsers are current and former soccer stars Lionel Messi, Paul Pogba and David Beckham; NBA stars James Harden, Damian Lillard and Kristaps Porzingas; Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs; WNBA stars Candace Parker and Chiney Ogwumike; NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller; and two-time tennis Grand Slam winner Garbine Muguruza.

The company in late 2017 launched a multi-platform global campaign, “Calling All Creators,” that featured many of these athletes and celebs such as fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

The lead spot has had more than 36.5 million views on YouTube since being posted in late December.

The news comes as adidas is part of an FBI investigation into corruption in men’s college hoops and as spokesman Kanye West has made controversial comments; and also on the heels of news that Zion Armstrong would succeed Mark King as president adidas North America.

"Kanye has helped us have a great comeback in the U.S.," Rorsted told CNBC. ”There is no doubt the Yeezy brand has a fundamental impact on our overall brand."

adidas is second in the U.S. in sportswear and shoe sales behind Nike, with Puma and Under Armour vying for third.

Nike reported sales of $15.2 billion in North America for fiscal year 2017 versus $5.1 billion  for adidas.

Adidas was named the 2017 Grand Sports Marketer of the Year by the editors and readers of NYSportsJournalism.

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