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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
May032018

Adidas On Hot Streak Heading To World Cup, ‘Continuing To Create Brand Desire’

By Barry Janoff

May 3, 2018: Declaring that its full-year 2018 outlook “has been confirmed,” adidas today shared Q1 finances that show the sports apparel, footwear and gear company is gaining strength after years of soft sales and declining consumer interest.

“We had a successful start to the year that was fully in line with our expectations,” said adidas CEO Kasper Rorsted during an investor and media conference call. “Our high-quality top-line growth was driven by our strategic focus areas North America, Greater China and e-commerce.

“At the same time, we managed to grow the bottom line significantly faster than the top line while continuing to invest into creating brand desire,” said Rorsted.

For 2018, adidas said it expects sales to continue increase at a rate of around 10% on a currency-neutral basis, driven by double-digit growth in North America and Asia-Pacific.

Net profit for the three months ending March 31 were up 18.6% year-over-year to $647 million, driven by an 11% increase at its flagship adidas brand. Q1 sales were up 21% driven by a “focus on marketing and celebrity partnerships.”

This summer, adidas will get an added boost in marketing and brand awareness as an official partner for the FIFA World Cup in Russia.

Among the brand’s athlete endorsers are current and former soccer stars Lionel Messi, Paul Pogba and David Beckham; NBA stars James Harden, Damian Lillard and Kristaps Porzingas; Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs; WNBA stars Candace Parker and Chiney Ogwumike; NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller; and two-time tennis Grand Slam winner Garbine Muguruza.

The company in late 2017 launched a multi-platform global campaign, “Calling All Creators,” that featured many of these athletes and celebs such as fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

The lead spot has had more than 36.5 million views on YouTube since being posted in late December.

The news comes as adidas is part of an FBI investigation into corruption in men’s college hoops and as spokesman Kanye West has made controversial comments; and also on the heels of news that Zion Armstrong would succeed Mark King as president adidas North America.

"Kanye has helped us have a great comeback in the U.S.," Rorsted told CNBC. ”There is no doubt the Yeezy brand has a fundamental impact on our overall brand."

adidas is second in the U.S. in sportswear and shoe sales behind Nike, with Puma and Under Armour vying for third.

Nike reported sales of $15.2 billion in North America for fiscal year 2017 versus $5.1 billion  for adidas.

Adidas was named the 2017 Grand Sports Marketer of the Year by the editors and readers of NYSportsJournalism.

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