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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct142009

Why Dwight Howard, Derrick Rose Say 'It's On Me' In adidas Campaign

October 14, 2009: Adidas is anticipating the upcoming NBA with its first campaign for the 2009-10 season, "It’s On Me for My Brotherhood." The effort, which breaks Oct. 15, builds on its "Brotherhood" theme of previous seasons by spotlighting two of adidas Basketball's roster of stars: Dwight Howard, who led the Orlando Magic to the 2008-09 NBA Finals, and Derrick Rose, last season's Rookie of the Year with the Chicago Bulls.

The campaign will be anchored by an online initiative at www.Adidasbasketball.com that will feature films of Howard, Rose and adidas' other hoops stars: Kevin Garnett, Tracy McGrady, Tim, Duncan, Chauncey Billups and Josh Smith. Online also includes an NBA-adidas-EA Sports "Golden Ticket" promotion offering consumers a chance to win a trip to the 2010 NBA All-Star Game in Dallas. Support includes a TV spot, print and an alliance with Eastbay.com to generate such exclusive content as an online chat with Rose. Tag remains, "Impossible is nothing." Adidas' lead agency is 180, Los Angeles.

Creative includes Howard claiming, "It's on me to get back to the finals for my brotherhood " and Rose saying, "It's on me to be faster than the game." Other players state, "It's on me . . .  to rise up . . .  to be unbreakable . . . to finish strong."

The effort supports TechFit compression apparel, which will make its debut this season as the official compression apparel of the NBA; and new hoops shoes: Howard, Duncan and Garnett will wear the TS Commander LT, which is 6oz. lighter than previous Commanders; Rose and Billups will wear the TS Cut Creator, which features ForMotion technology and a TPU lateral support piece to minimize stress during hard cuts, according to adidas.

“‘Celebrating 'Basketball as a Brotherhood’ has been widely successful for adidas.  It hit home with the basketball-crazed consumer and we want to strengthen that relationship,” Ryan Morlan, head of global communication for adidas basketball, said in a statement. “The ‘It’s On Me’ insight is a celebration of Brotherhood as told through the players that make it up.  While the focus is still on Brotherhood, it’s a challenge to the individual to step up and be faster or stronger in order to improve the team.”

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