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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in NBA (1)

Wednesday
Oct142009

Why Dwight Howard, Derrick Rose Say 'It's On Me' In adidas Campaign

October 14, 2009: Adidas is anticipating the upcoming NBA with its first campaign for the 2009-10 season, "It’s On Me for My Brotherhood." The effort, which breaks Oct. 15, builds on its "Brotherhood" theme of previous seasons by spotlighting two of adidas Basketball's roster of stars: Dwight Howard, who led the Orlando Magic to the 2008-09 NBA Finals, and Derrick Rose, last season's Rookie of the Year with the Chicago Bulls.

The campaign will be anchored by an online initiative at www.Adidasbasketball.com that will feature films of Howard, Rose and adidas' other hoops stars: Kevin Garnett, Tracy McGrady, Tim, Duncan, Chauncey Billups and Josh Smith. Online also includes an NBA-adidas-EA Sports "Golden Ticket" promotion offering consumers a chance to win a trip to the 2010 NBA All-Star Game in Dallas. Support includes a TV spot, print and an alliance with Eastbay.com to generate such exclusive content as an online chat with Rose. Tag remains, "Impossible is nothing." Adidas' lead agency is 180, Los Angeles.

Creative includes Howard claiming, "It's on me to get back to the finals for my brotherhood " and Rose saying, "It's on me to be faster than the game." Other players state, "It's on me . . .  to rise up . . .  to be unbreakable . . . to finish strong."

The effort supports TechFit compression apparel, which will make its debut this season as the official compression apparel of the NBA; and new hoops shoes: Howard, Duncan and Garnett will wear the TS Commander LT, which is 6oz. lighter than previous Commanders; Rose and Billups will wear the TS Cut Creator, which features ForMotion technology and a TPU lateral support piece to minimize stress during hard cuts, according to adidas.

“‘Celebrating 'Basketball as a Brotherhood’ has been widely successful for adidas.  It hit home with the basketball-crazed consumer and we want to strengthen that relationship,” Ryan Morlan, head of global communication for adidas basketball, said in a statement. “The ‘It’s On Me’ insight is a celebration of Brotherhood as told through the players that make it up.  While the focus is still on Brotherhood, it’s a challenge to the individual to step up and be faster or stronger in order to improve the team.”

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