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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr112019

adidas Joins Rookie Premier Lacrosse League In ‘Historic’ Multi-Year Partnership

NYSJ Sports-Entertainment Business News Service

April 10, 2019:
The Premier Lacrosse League, which already has a media deal with NBC Sports, the backing of top corporate and capital investors and the leadership of lacrosse star Paul Rabil, has added adidas to its roster of brand partners for its inaugural campaign.

Calling it a “historic multi-year partnership,” PLL has named adidas as the official athletic footwear and apparel partner for the league and its six franchises.

PLL is scheduled to launch its first 14-week season on June 1.

It will compete for attention in the category with Major League Lacrosse (which previously had a deal with adidas) and the indoor National Lacrosse League.

Financial terms of the adidas deal were not released.

“adidas is demonstrating a powerful commitment to lacrosse — shaping our future and expanding the game’s global popularity,” Rabil, co-founder and chief strategy officer for PLL, said via the league.

“This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with adidas, the world’s leading apparel brand, will cultivate future generations of players and also provide the latest, most innovative products to PLL athletes.”

Under terms of the deal, adidas will design and manufacture all official on-field PLL apparel for players and coaches. Athletes and staff will be outfitted with adidas adizero cleats and athletic footwear.

To support PLL’s rookie effort, adidas said it would create brand activations at local tentpole experiences throughout the season, including Opening Weekend, the All-Star Game and the League Championship.

In addition, adidas plans to host two PLL pop-up events at the brand’s flagship stores in Santa Monica and Los Angeles .

According to Jeff McGillis, vp-adidas U.S. Sports, “As the ‘creator’ sports brand, we take pride in shaping the future of sport and providing an all-new stage to showcase one of the fastest growing team sports in North America.

“adidas has a ton of momentum and this new partnership provides a unique opportunity to introduce the sport of lacrosse to new fans, help empower the next of generation of creators and ultimately build lacrosse culture in the U .S.”

The PLL features more than 160 players on six teams competing in a tour-based model taking place in 13 U.S. cities over two and a half months.

NBC Sports will present 16 games on NBC Sports Network and three on NBC.

All games will also be streamed via authentication on NBCSports.com and the NBC Sports app.

NBC Sports Gold — NBC Sports’ direct-to-consumer live streaming product powered by Playmaker Media — will live-stream 20 games exclusively for its subscribers.

PLL was co-founded by Paul Rabil and his brother, Mike, a serial entrepreneur and investor.

It is backed by an investment group comprised of The Raine Group, Creative Artists Agency, the Chernin Group and Blum Capital.

“We’re always looking to create, innovate and challenge the status quo,” Dan Near, senior director-adidas Lacrosse, said via the company. “A league built for the players, with a platform to gain exposure and grow the game in an unprecedented way will change the sport.

“We have some game-changing concepts in the works and this collaboration provides a tremendous platform to build on our vision for the sport and showcase our commitment to innovate for the best athletes in the world.”

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