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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan062014

Adidas Seeking To Rocket Hoops Global Visibility With Signing Of Jeremy Lin

By Barry Janoff

January 6, 2014: Adidas, which is pacing a distant second to Nike when it comes to NBA feet, and which has had bad luck with a series of long-term injuries to one of its key hoops endorsers, will try to mine some new basketball gold with the signing of Jeremy Lin.

Adidas confirmed the deal today (Jan. 6) with the Houston Rockets guard, whose contract with Nike has expired.

Lin rose to national prominence during the 2011-12 season with the New York Knicks, when he went from bench-warmer to star by averaging 22.5 points and 8.7 assists over a 12-game stretch in late January-February. In 25 starts that season — which ended for Lin in March when he suffered a meniscus tear in his left knee — he averaged 18.5 points and 7.6 assists.

Lin joined the Rockets as a free agent the next season. This season, he is averaging more than 14 points and four assists per game for Houston.

The 25-year-old Lin's on-court prowess and unique background — he is the first player of Taiwanese-Chinese heritage to play in the NBA, he attended Harvard and he made the league as an undrafted player — helped him to garner national attention and endorsements from Nike and Volvo. He also is working to expand his brand in Asia, where he has a deal with KFC in China.

The deal with adidas is expected to build his presence, as well as that of adidas, domestically and overseas. Financial terms were not disclosed.

Adidas said that Lin would be featured in a "variety of upcoming adidas marketing initiatives and will play a role in the development of basketball footwear and apparel."

“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand."

“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” Chris Grancio, head of global basketball sports marketing for adidas, said in a statement.

Adidas heralded Lin's signing via social media, including the Twitter hash tage, #alllin.

Lin joins an adidas basketball roster that includes Rockets teammate Dwight Howard, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Derrick Rose (Chicago Bulls), who missed all of last season with a knee injury and played in just ten games this season before suffering another knee injury.

Lin is fourth in voting for the 2014 NBA All-Star Game among backcourt players in the Western Conference behind Kobe Bryant, Chris Paul and Stephen Curry, according to the latest numbers released by the league. Both Bryant and Paul are currently out with injuries and not expected to be available for the game in New Orleans on Feb. 16.

Jeremy Lin Drives With Volvo

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