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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul022013

As NBA Woos Dwight Howard, Adidas Maps D Howard 4 Signature Shoe Tour Of China

By Barry Janoff

July 2, 2013: Dwight Howard is currently making sports headlines as a free agent playing host to several NBA teams who want to pay the All-Star center upward of $118 million over the next five years.

But once the tour starring Howard ends for representatives from the Houston Rockets, Dallas Mavericks, Atlanta Hawks, Golden State Warriors and Los Angeles Lakers (for whom he played in 2012-13), Howard gets to take his own tour.

Under the banner of adidas, and in support of the late summer release of the D Howard 4 signature shoe, Howard will head to China Aug.16-26 to visit cities including Hangzhou, Chengdu and Beijing. The tour also will include stops in Seoul, South Korea; Taipei, Taiwan; and Hong Kong.

Adidas's summer tour schedule also includes the "Quick vs. Fast China Tour," which runs through July 5. This one features such NBA players as Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (New Orleans Peilcans), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies). Stops include Beijing, Shanghai, Xi’an, Shenzhen, Dongguan and Guangzhou, in support of Crazyquick and adizero Crazy Light 3 basketball shoes.

“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” Lawrence Norman, vp-adidas global basketball, said in a statement. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing Adidas Basketball in countries across Europe and Asia.”

To help jump-start the activation, adidas teamed with Los Angeles-based Relativity Media to produce a humorous two-minute spot with Howard, Wall and former NBA player Yi Jianlian, who is currently playing for the Guangdong Southern Tigers in the Chinese Basketball Assn.

In the commercial, Yi conducts a Q&A in Mandarin, and the two players answer in Mandarin. For those people who don't speak the language, the spot comes with subtitles.

"Many people don't know that China has some of the best and biggest fans of basketball in the entire world," Yi says in his native language. "The world doesn't know something as well — NBA stars can speak Chinese."

Howard, decked out in adidas gear, looks puzzled . . . but responds in Mandarin. "Hi. I am Dwight Howard."

Wall, also wearing adidas garb, responds in Mandarin as well. "Hi. I am John Wall."

Yi continues, "I am very excited for you to come to my country. What most excites you about the trip?"

Wall replies, "The gourmet food."

Howard, who will be making his seventh trip to the country, according to adidas, offers, "Meeting new people."

Yi asks, "You guys are going to appear in cities such as Shanghai, Chendu and Beijing. John Wall, is this the first time you have left the United States?"

Wall replies, "It's true," although he has traveled to Canada with the Wizards to play the Toronto Raptors.

Yi remarks, "With Ricky Rubio joining you, this might turn into your very own Lost in Thailand." The reference is to the 2012 comedy directed by and starring Zheng Xu, a Far East version of The Hangover in which three men travel through the country and have off-beat adventures.

"I see myself more as Jackie Chan," replies Wall.

Howard smiles, "I see myself as Superman."

Yi concludes with, "China welcomes you and safe travels."

Wall says, "Thank-you, China."

To which an elated Howard adds, "We will see you in China!"

The promo is followed by several outtakes. Yi rattles off a couple of sentences in Mandarin that do not come with subtitles. "What did he just say?" asks Wall. "Me-fun-pee," laughs Howard in a faux Oriental accent. "Wo-man come find me." (See the full commercial here.)

China has been a prime touring destination for NBA players for several years, fueled by the likes of adidas and Nike (which annually sends LeBron James, Kobe Bryant, Amar'e Stoudemire and others to the nation). The top-selling NBA jerseys in China, according to the most recent figures released by the NBA are (in order): Kobe Bryant, Derrick Rose, LeBron James, Dwight Howard and Rajon Rando.

LeBron Building His Brand As Great Ball Of China

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