Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul022013

As NBA Woos Dwight Howard, Adidas Maps D Howard 4 Signature Shoe Tour Of China

By Barry Janoff

July 2, 2013: Dwight Howard is currently making sports headlines as a free agent playing host to several NBA teams who want to pay the All-Star center upward of $118 million over the next five years.

But once the tour starring Howard ends for representatives from the Houston Rockets, Dallas Mavericks, Atlanta Hawks, Golden State Warriors and Los Angeles Lakers (for whom he played in 2012-13), Howard gets to take his own tour.

Under the banner of adidas, and in support of the late summer release of the D Howard 4 signature shoe, Howard will head to China Aug.16-26 to visit cities including Hangzhou, Chengdu and Beijing. The tour also will include stops in Seoul, South Korea; Taipei, Taiwan; and Hong Kong.

Adidas's summer tour schedule also includes the "Quick vs. Fast China Tour," which runs through July 5. This one features such NBA players as Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (New Orleans Peilcans), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies). Stops include Beijing, Shanghai, Xi’an, Shenzhen, Dongguan and Guangzhou, in support of Crazyquick and adizero Crazy Light 3 basketball shoes.

“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” Lawrence Norman, vp-adidas global basketball, said in a statement. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing Adidas Basketball in countries across Europe and Asia.”

To help jump-start the activation, adidas teamed with Los Angeles-based Relativity Media to produce a humorous two-minute spot with Howard, Wall and former NBA player Yi Jianlian, who is currently playing for the Guangdong Southern Tigers in the Chinese Basketball Assn.

In the commercial, Yi conducts a Q&A in Mandarin, and the two players answer in Mandarin. For those people who don't speak the language, the spot comes with subtitles.

"Many people don't know that China has some of the best and biggest fans of basketball in the entire world," Yi says in his native language. "The world doesn't know something as well — NBA stars can speak Chinese."

Howard, decked out in adidas gear, looks puzzled . . . but responds in Mandarin. "Hi. I am Dwight Howard."

Wall, also wearing adidas garb, responds in Mandarin as well. "Hi. I am John Wall."

Yi continues, "I am very excited for you to come to my country. What most excites you about the trip?"

Wall replies, "The gourmet food."

Howard, who will be making his seventh trip to the country, according to adidas, offers, "Meeting new people."

Yi asks, "You guys are going to appear in cities such as Shanghai, Chendu and Beijing. John Wall, is this the first time you have left the United States?"

Wall replies, "It's true," although he has traveled to Canada with the Wizards to play the Toronto Raptors.

Yi remarks, "With Ricky Rubio joining you, this might turn into your very own Lost in Thailand." The reference is to the 2012 comedy directed by and starring Zheng Xu, a Far East version of The Hangover in which three men travel through the country and have off-beat adventures.

"I see myself more as Jackie Chan," replies Wall.

Howard smiles, "I see myself as Superman."

Yi concludes with, "China welcomes you and safe travels."

Wall says, "Thank-you, China."

To which an elated Howard adds, "We will see you in China!"

The promo is followed by several outtakes. Yi rattles off a couple of sentences in Mandarin that do not come with subtitles. "What did he just say?" asks Wall. "Me-fun-pee," laughs Howard in a faux Oriental accent. "Wo-man come find me." (See the full commercial here.)

China has been a prime touring destination for NBA players for several years, fueled by the likes of adidas and Nike (which annually sends LeBron James, Kobe Bryant, Amar'e Stoudemire and others to the nation). The top-selling NBA jerseys in China, according to the most recent figures released by the NBA are (in order): Kobe Bryant, Derrick Rose, LeBron James, Dwight Howard and Rajon Rando.

LeBron Building His Brand As Great Ball Of China

Back to Home Page