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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Apr132019

adidas, Marvel Enhance NBA Post-Season Theme, Turn Players Into ‘Shoe-per’ Heroes

By Barry Janoff

April 12, 2019: The NBA’s umbrella playoff campaign “Heroes Wanted,” launched with a spot that turned superstars into comic book super heroes.

They included Giannis Antetokounmpo (Milwaukee Bucks), James Harden (Houston Rockets), Damian Lilliard (Portland Trail Blazers), Kawhi Leonard (Toronto Raptors), Kevin Durant (Golden State Warriors) and Kyrie Irving (Boston Celtics).

adidas has picked up on the theme, joining with Marvel to create a line of limited-edition “Heroes Among Us”  collection of kicks that unite NBA and WNBA stars and adidas endorsers and turn them into Marvel ‘shoe-per’ stars.

The team includes Harden, Lilliard, John Wall, Candace Parker and former All-Star Tracy McGrady.

The footwear is inspired by such Marvel heroes as Iron Man (Harden), Black Panther (Lillard), Captain Marvel (Parker), Captain America (Wall) and Nick Fury (McGrady).

The footwear is scheduled to drop April 26, the same day that Marvel’s “Avengers: Endgame” hits theaters nationwide.

Harden and Lillard are expected to wear their respective shoes prior to that, with the NBA playoffs beginning April 13.

Support includes a sub-site linked to adidas’ home page, "Heroes Among Us," digital, social media and POP.

According to adidas, “Basketball players, like super heroes, have alter-egos. Just as super heroes don masks, players don uniforms, and each athlete represents a different power and skill.

“These unique powers, once assembled, create an unstoppable force of good. With the world watching, these heroes take center stage, placing their teams, their cities and their communities on their backs.”

On the Web site, the five hoops stars are seen as their comic book alter-egos, dressed in their respective Marvel-themed footwear and NBA uniforms. adidas did not indicate whether the Iron Man, Black Panther, Captain Marvel and other super hero jerseys and shorts would also be available.

According to the apparel and footwear brand, “Inspired by the Marvel super heroes that captivate fans both in the comics and on the big screen, adidas has iconized some of basketball’s mightiest heroes — players who motivate fans and athletes both on and off the court.

“The result is a footwear collection that pairs the unique ability of NBA and WNBA . . . with the unmistakable flair of iconic Marvel characters."

Marvel is owned by Disney Co., which also owns NBA media partners ESPN and ABC.

adidas and Marvel recently united for a shoe themed to support the release of Captain Marvel.

The NBA’s “Heroes Wanted” spot is voiced by actor Michael B. Jordan, who has been in super hero movies (“Black Panther,” “Fantastic Four”) and is poised to become arguably the ultimate superhero, Superman, in a planned upcoming movie.

According to the league, “The 2019 NBA Playoffs are upon us. And there's no better super hero story than the one that's unfolding on the hardwood.”

NBA Playoff Push Turns Super Stars Into Super Heroes

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