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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jun162016

After Reboot, adidas Group Sees Global Sales In Soccer Nearing Record $2.8B

By Barry Janoff

June 16, 2016: Following what it called a "complete re-start of (our) football footwear business," and led by deals with FIFA, Leo Messi and Manchester United, adidas Group said that its global soccer sales are expected to top a record $2.78 billion in 2016, up more than $300 million from the company's $2.45 billion in sales last year.

“I am proud to report that our complete re-start of the football footwear business twelve months ago is paying off," Herbert Hainer, adidas Group CEO, said during a company media event today (June 16).

Adidas Group said that its soccer consumer is "constantly looking for newness," adding that "these young players expect fresh innovations, products and colorways on a regular basis, especially in footwear."

At the event in Paris, Hainer pointed out that the rise in soccer sales is being felt across the brand and is helping adidas to build its reach among key consumer demographics.

"We spend a load of money on soccer, but soccer sells other products," said Hainer. "We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Adidas specifically pointed to the current UEFA EURO 2016, where adidas is an official partner, and Copa América, where rival Nike is an official partner but adidas is aligned with several federations and players, as being key drivers for sales in 2016.

In addition to FIFA and UEFA, adidas is also an official partner for MLS; numerous national federations, including reigning FIFA World Cup champion Germany; and numerous clubs, such as ManU, Real Madrid, AC Milan, Chelsea FC, FC Bayern Munich and Juventus.

Adidas global soccer brand ambassadors include Messi, Steven Gerrard, Gareth Bale, Robin van Persie, Oscar dos Santos, Krim Benezema, Frank Lampard, Philipp Lahm and Mesut Ozil; as well as soccer legend David Beckham.

Messi has a line of signature shoes and apparel and stars in multi-media marketing for the brand.

Adidas has the three most expensive kit deals in the world, according to industry analysts, topped by Manchester United ($105.5 million annually, 2015-25), Bayern Munich ($59.8 million annually, 2015-30) and Real Madrid ($47.9 million annually, (2012-20).

Nike will take over the mantle of most expensive kit deal in 2018 when its ten-year pact with FC Barcelona, estimated at $140.9 million annually, kicks in.

“We listened closely to our consumers.," said Markus Baumann, GM for adidas Football. "Based on these insights, we have successfully re-positioned our football footwear offering over the last year. Our recent gains in market share in key cities across Europe are a clear sign that our strategy is paying off."

"We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Sponsorship spend on soccer in the U.S. is expected to set a record, reaching upward of $333 million in 2016.

That is up nearly 10% from 2015 and is outpacing both the 5% growth in overall sports spending and the 4.5% increase in North American sports sponsorship spending this year, according to research, sponsorship and consulting firm IEG, Chicago.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion, up from $57.5 billion in 2015.

According to adidas Group, based on market share, adidas Football footwear "had the clear lead across Western Europe’s top five markets in Q1 2016 (and in) Western Europe’s five key cities: London, Paris, Barcelona, Milan and Berlin."

"With a much stronger focus on our consumers’ needs, we are now perfectly positioned to win additional market share in key cities and markets around the world,”  said Baumann.

Hainer is leaving his position of 15 years as adidas Group CEO in October and will be replaced by Kasper Rorsted.

Adidas is ending its alliance with the NBA following the 2016-17 season, when Nike will take over; but is replacing its Reebok division's official status with the NHL beginning in 2017-18, as well as the World Cup of Hockey this September-October.

Soccer Deals Top $330M In U.S., $60B Worldwide

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