Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

United: USA 'Superheroes' Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun162016

After Reboot, adidas Group Sees Global Sales In Soccer Nearing Record $2.8B

By Barry Janoff

June 16, 2016: Following what it called a "complete re-start of (our) football footwear business," and led by deals with FIFA, Leo Messi and Manchester United, adidas Group said that its global soccer sales are expected to top a record $2.78 billion in 2016, up more than $300 million from the company's $2.45 billion in sales last year.

“I am proud to report that our complete re-start of the football footwear business twelve months ago is paying off," Herbert Hainer, adidas Group CEO, said during a company media event today (June 16).

Adidas Group said that its soccer consumer is "constantly looking for newness," adding that "these young players expect fresh innovations, products and colorways on a regular basis, especially in footwear."

At the event in Paris, Hainer pointed out that the rise in soccer sales is being felt across the brand and is helping adidas to build its reach among key consumer demographics.

"We spend a load of money on soccer, but soccer sells other products," said Hainer. "We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Adidas specifically pointed to the current UEFA EURO 2016, where adidas is an official partner, and Copa América, where rival Nike is an official partner but adidas is aligned with several federations and players, as being key drivers for sales in 2016.

In addition to FIFA and UEFA, adidas is also an official partner for MLS; numerous national federations, including reigning FIFA World Cup champion Germany; and numerous clubs, such as ManU, Real Madrid, AC Milan, Chelsea FC, FC Bayern Munich and Juventus.

Adidas global soccer brand ambassadors include Messi, Steven Gerrard, Gareth Bale, Robin van Persie, Oscar dos Santos, Krim Benezema, Frank Lampard, Philipp Lahm and Mesut Ozil; as well as soccer legend David Beckham.

Messi has a line of signature shoes and apparel and stars in multi-media marketing for the brand.

Adidas has the three most expensive kit deals in the world, according to industry analysts, topped by Manchester United ($105.5 million annually, 2015-25), Bayern Munich ($59.8 million annually, 2015-30) and Real Madrid ($47.9 million annually, (2012-20).

Nike will take over the mantle of most expensive kit deal in 2018 when its ten-year pact with FC Barcelona, estimated at $140.9 million annually, kicks in.

“We listened closely to our consumers.," said Markus Baumann, GM for adidas Football. "Based on these insights, we have successfully re-positioned our football footwear offering over the last year. Our recent gains in market share in key cities across Europe are a clear sign that our strategy is paying off."

"We have gained market share in key markets and our footwear offering is resonating well among our young target audience."

Sponsorship spend on soccer in the U.S. is expected to set a record, reaching upward of $333 million in 2016.

That is up nearly 10% from 2015 and is outpacing both the 5% growth in overall sports spending and the 4.5% increase in North American sports sponsorship spending this year, according to research, sponsorship and consulting firm IEG, Chicago.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion, up from $57.5 billion in 2015.

According to adidas Group, based on market share, adidas Football footwear "had the clear lead across Western Europe’s top five markets in Q1 2016 (and in) Western Europe’s five key cities: London, Paris, Barcelona, Milan and Berlin."

"With a much stronger focus on our consumers’ needs, we are now perfectly positioned to win additional market share in key cities and markets around the world,”  said Baumann.

Hainer is leaving his position of 15 years as adidas Group CEO in October and will be replaced by Kasper Rorsted.

Adidas is ending its alliance with the NBA following the 2016-17 season, when Nike will take over; but is replacing its Reebok division's official status with the NHL beginning in 2017-18, as well as the World Cup of Hockey this September-October.

Soccer Deals Top $330M In U.S., $60B Worldwide

Back to Home Page