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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr092018

No Business Like Shoe Business: Adidas Grand Sports Marketer Of The Year

By the Staff of NYSportsJournalism

In January, NYSportsJournalism selected the Top Ten Sports Marketers of the Year for 2017.

Now, adidas has been named the Grand Sports Marketer of the Year based on votes cast among the more than 50,000 readers of NYSportsJournalism.

Votes cast at a dedicated polling site, via social media and via personal input from sports and business marketing analysts and writers nationwide.

Adidas now joins all-time NYSJ Grand Sports Marketer of the Year, including: BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014), Special Olympics World Games Los Angeles (2015) and the American Cancer Society (2016).

Adidas had major impacts among teams, leagues and consumers in 2017.

According to the company’s year-end financial report, “2017 was a strong year — financially and operationally. We made great progress toward achieving our mission to be the best sports company in the world. Our strategic growth areas — North America, Greater China and digital commerce — were the main drivers of our performance,” adidas CEO Kasper Rorsted said in the report.

Sales were up 35% in fiscal 2017 versus 2016, a driving factor that enabled adidas to pass Jordan Brand as  No. 2  in U.S. sneaker sales and pass Under Armour for No. 2 in apparel sales (both behind Nike).

With an eye on sustainability, the company said that one million pairs of its shoes were made from Parley Ocean Plastic.

Having such high-profile NBA stars as James Harden and Damian Lillard kept adidas footwear front-and-center with consumers.

And as various publications offered, “Stan Smith (tennis) shoes are cool again.”

In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

Adidas unveiled its first official league uniforms, and supported the alliance with a multi-platform campaign, "What if Hockey . . . Here to Create."

A separate year-end campaign, “Calling All Creators,” via 72andSunny, showcased a number of the brand's “most innovative technologies and coveted footwear” by introducing what it calls the Creators of Sport Culture, representing the present and future of adidas.

The roster across all platforms includes:

• Current and former soccer stars Lionel Messi, Paul Pogba and David Beckham

• Current and former NBA stars Harden, Lillard, Kristaps Porzingas, Derrick Rose, Jeremy Lin,  Brandon Ingram and Tracy McGrady

WNBA stars Candace Parker and Chiney Ogwumike

NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller

• Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs

• NHL Nashville Predators P.K. Subban

• Two-time tennis Grand Slam winner Garbine Muguruza.

Beyond sports, the campaign also features fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

Revenues for the Reebok brand grew 4%, “driven by double-digit sales increases in Classics as well as low-single-digit growth in the running category,” according to adidas.

Facing challenges in certain areas, adidas divested its TaylorMade (including the TaylorMade, Adams Golf and Ashworth brands) and CCM Hockey businesses.

Adidas was also at the center of a NCAA investigation, including alleged payments to schools and/or coaches regarding high school prospects. The company said it would “fully cooperate with authorities to understand more.”

James Gatto, head of sports marketing for adidas, was indicted by a New York-based federal grand jury for his alleged role in the case. Now on administrative leave, Gatto has filed a motion to dismiss the charges.

Looking ahead, the company is planning for an even stronger showing in 2018.

Adidas is an official partner with the FIFA World Cup this summer and will have global marketing and activation.

The brand is celebrating its 30th anniversary with the Boston Athletic Assn. and the Boston Marathon (April 16).

BIG3 — under the auspices of co-founders and co-CEOs Jeff Kwatinetz and Ice Cube — and adidas signed a three-year alliance under which adidas is the official outfitter of the league, including the official BIG3 jersey provider, outfitting all players in addition to developing new lines of licensed products for fans, including hoodies, T-shirts and uniforms.

The league will also collaborate with adidas for ongoing player development and grassroots efforts.

The partnership begins at the 2018 BIG3 Combine, scheduled for April 11 in Los Angeles, where adidas will be presenting partner.

"adidas has long been at the nexus of sport and innovation, making them the perfect creative partners in our work to propel the game of 3-on-3 basketball on a global stage,” BIG3 commissioner Clyde Drexler said when the deal was unveiled earlier this month.

According to adidas CEO Kasper Rorsted, “2018 is a key milestone on the road to achieving our long-term targets for 2020. We expect quality growth, with over-proportionate bottom-line improvements. This will enable an even stronger increase in profitability by 2020 and allows us to upgrade our long-term target yet again.”

Congratulations again to all of the Top Ten Sports Marketers of the Year 2017 (in alphabetical order):

adidas, Athlete Ally, eSports, Golden State Warriors, Las Vegas, Mayweather Jr.-McGregor, MLB, NFL My Cause My Cleats, Topps NOW, WWE.

Adidas Calls On All-Star Roster In Multi-Media ‘Calling All Creators’ Campaign

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

Wannabe Designers Seek Shoe Business Fame With adidas, James Harden

Top Ten Sports Marketers Of The Year 2017

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