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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Notre Dame Builds Brand
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Apr092018

No Business Like Shoe Business: Adidas Grand Sports Marketer Of The Year

By the Staff of NYSportsJournalism

In January, NYSportsJournalism selected the Top Ten Sports Marketers of the Year for 2017.

Now, adidas has been named the Grand Sports Marketer of the Year based on votes cast among the more than 50,000 readers of NYSportsJournalism.

Votes cast at a dedicated polling site, via social media and via personal input from sports and business marketing analysts and writers nationwide.

Adidas now joins all-time NYSJ Grand Sports Marketer of the Year, including: BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014), Special Olympics World Games Los Angeles (2015) and the American Cancer Society (2016).

Adidas had major impacts among teams, leagues and consumers in 2017.

According to the company’s year-end financial report, “2017 was a strong year — financially and operationally. We made great progress toward achieving our mission to be the best sports company in the world. Our strategic growth areas — North America, Greater China and digital commerce — were the main drivers of our performance,” adidas CEO Kasper Rorsted said in the report.

Sales were up 35% in fiscal 2017 versus 2016, a driving factor that enabled adidas to pass Jordan Brand as  No. 2  in U.S. sneaker sales and pass Under Armour for No. 2 in apparel sales (both behind Nike).

With an eye on sustainability, the company said that one million pairs of its shoes were made from Parley Ocean Plastic.

Having such high-profile NBA stars as James Harden and Damian Lillard kept adidas footwear front-and-center with consumers.

And as various publications offered, “Stan Smith (tennis) shoes are cool again.”

In September 2015, adidas signed a seven-year deal with the NHL naming it the official provider of on-ice uniforms and supplier of licensed apparel and headwear, taking over for its Reebok division beginning with the 2017-18 season.

Adidas unveiled its first official league uniforms, and supported the alliance with a multi-platform campaign, "What if Hockey . . . Here to Create."

A separate year-end campaign, “Calling All Creators,” via 72andSunny, showcased a number of the brand's “most innovative technologies and coveted footwear” by introducing what it calls the Creators of Sport Culture, representing the present and future of adidas.

The roster across all platforms includes:

• Current and former soccer stars Lionel Messi, Paul Pogba and David Beckham

• Current and former NBA stars Harden, Lillard, Kristaps Porzingas, Derrick Rose, Jeremy Lin,  Brandon Ingram and Tracy McGrady

WNBA stars Candace Parker and Chiney Ogwumike

NFL players Aaron Rodgers, DeAndre Hopkins and Von Miller

• Carlos Correa of the World Series champion Houston Astros and Kris Bryant of the 2016 World Series champs Chicago Cubs

• NHL Nashville Predators P.K. Subban

• Two-time tennis Grand Slam winner Garbine Muguruza.

Beyond sports, the campaign also features fashion designer Alexander Wang, model and businesswoman Karlie Kloss and ten-time Grammy winner Pharrell Williams.

Revenues for the Reebok brand grew 4%, “driven by double-digit sales increases in Classics as well as low-single-digit growth in the running category,” according to adidas.

Facing challenges in certain areas, adidas divested its TaylorMade (including the TaylorMade, Adams Golf and Ashworth brands) and CCM Hockey businesses.

Adidas was also at the center of a NCAA investigation, including alleged payments to schools and/or coaches regarding high school prospects. The company said it would “fully cooperate with authorities to understand more.”

James Gatto, head of sports marketing for adidas, was indicted by a New York-based federal grand jury for his alleged role in the case. Now on administrative leave, Gatto has filed a motion to dismiss the charges.

Looking ahead, the company is planning for an even stronger showing in 2018.

Adidas is an official partner with the FIFA World Cup this summer and will have global marketing and activation.

The brand is celebrating its 30th anniversary with the Boston Athletic Assn. and the Boston Marathon (April 16).

BIG3 — under the auspices of co-founders and co-CEOs Jeff Kwatinetz and Ice Cube — and adidas signed a three-year alliance under which adidas is the official outfitter of the league, including the official BIG3 jersey provider, outfitting all players in addition to developing new lines of licensed products for fans, including hoodies, T-shirts and uniforms.

The league will also collaborate with adidas for ongoing player development and grassroots efforts.

The partnership begins at the 2018 BIG3 Combine, scheduled for April 11 in Los Angeles, where adidas will be presenting partner.

"adidas has long been at the nexus of sport and innovation, making them the perfect creative partners in our work to propel the game of 3-on-3 basketball on a global stage,” BIG3 commissioner Clyde Drexler said when the deal was unveiled earlier this month.

According to adidas CEO Kasper Rorsted, “2018 is a key milestone on the road to achieving our long-term targets for 2020. We expect quality growth, with over-proportionate bottom-line improvements. This will enable an even stronger increase in profitability by 2020 and allows us to upgrade our long-term target yet again.”

Congratulations again to all of the Top Ten Sports Marketers of the Year 2017 (in alphabetical order):

adidas, Athlete Ally, eSports, Golden State Warriors, Las Vegas, Mayweather Jr.-McGregor, MLB, NFL My Cause My Cleats, Topps NOW, WWE.

Adidas Calls On All-Star Roster In Multi-Media ‘Calling All Creators’ Campaign

Adidas’ First Ad As NHL Jersey Partner Centers On Creativity Of League, Players

Wannabe Designers Seek Shoe Business Fame With adidas, James Harden

Top Ten Sports Marketers Of The Year 2017

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