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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep282012

Adidas Campaigns Take Derrick Rose, Josh Howard Back To The Streets Of CHI, ATL

By Barry Janoff

September 28, 2012: New creative from adidas takes two distinct routes — one continues to follow Derrick Rose in “The Return of D-Rose” campaign, the other has Josh Smith opening up about the pressures of being an NBA star. But both campaigns converge in story lines that show the close connection that each player feels to his respective NBA city.

“Wake Up” is the newest spot in a series of ads that have followed Rose's rehab from knee surgery due to a torn ACL suffered by the Chicago Bulls point guard during the first round of the 2011-12 playoffs. It coincides with the worldwide launch of the D-Rose signature collection and D-Rose 3 basketball shoe on October 4.

"Heavy," Smith's ode to Atlanta, where he has been with the Hawks since 2004, supports the release of the adizero Ghost 2.

Both spots are scheduled to break next week.
 
In “Wake-Up,” we hear an actual broadcast soundbite from the moment that Rose tore his ACL against the Philadelphia 76ers. Time seemingly stops in Chicago, where people throughout the city, including sports bars, in taxis, at home, on Lake Street Bridge and South Side neighborhoods and parks, are frozen. The action then cuts to Rose working out in a gym, which enables the citizens of Chicago to regain their mobility.

The commercial ends with Rose walking through the player’s tunnel at a United Center to the crescendo of fans anticipating his return to the court. (See the full spot here.)

Rose had surgery on May 12, with doctors estimating between 8-12 months before the NBA's 2010-11 MVP  could reclaim his spot with the Bulls. He appeared in just 27 games during the 2011-12 lockout-shortened season due to other injuries.

Where Rose's spot contains no vocals, Smith's ad is narrated by the player himself.

"They say the hopes of a franchise are heavy," Smith begins as we see shots of him hitting the court at Philips Arena. "And that they are nothing compared to the hopes of a city. The weight, they say, can be impossible to carry."

As we see Smith in various locations throughout Atlanta, he continues his soliloquy. "They say there's no telling what something that heavy can do." Then, holding up the adizero Ghost 2 he states, "I say, there's no telling what light can do." (See the full spot here.)

The conversation for both players continues online via such social media destinations as YouTube, Facebook and Twitter.

Rose's signature line includes jackets, hoodies, T-shirts, shorts, pants, hats and socks to match each colorway of the shoe.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," Rose said during a recent launch event. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Last season, Smith had career highs in points (18.8 per game) and rebounds (9.6). Regarding his adidas shoe, the Hawks co-captain offered, “With my type of the game, I need speed. I can’t have a shoe that weighs me down. The adizero Ghost 2 is light, and has support for when I’m driving to the basket. Plus the shoe’s got style too with the patent leather toe—clean and sleek so you can look good while you play good.”

Adidas' other major NBA endorser, Dwight Howard, is currently rehabbing his back following surgery early this year. He went on a tour of China during August under the adidas banner, the same month he was traded from the Orlando Magic to the Los Angeles Lakers in a 12-player deal that also involved the 76ers and Denver Nuggets. The Lakers have not made a timetable for his return, but he currently is going through workouts with members of the team's coaching staff.

Adidas is expected to unveil Howard's first shoe with Lakers' colors as well as marketing support, but have yet to reveal details.

Adidas Builds Alliance With Derrick Rose Via Lifestyle Elements

D-Rose Hits Comeback Trail With Adidas

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