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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep282012

Adidas Campaigns Take Derrick Rose, Josh Howard Back To The Streets Of CHI, ATL

By Barry Janoff

September 28, 2012: New creative from adidas takes two distinct routes — one continues to follow Derrick Rose in “The Return of D-Rose” campaign, the other has Josh Smith opening up about the pressures of being an NBA star. But both campaigns converge in story lines that show the close connection that each player feels to his respective NBA city.

“Wake Up” is the newest spot in a series of ads that have followed Rose's rehab from knee surgery due to a torn ACL suffered by the Chicago Bulls point guard during the first round of the 2011-12 playoffs. It coincides with the worldwide launch of the D-Rose signature collection and D-Rose 3 basketball shoe on October 4.

"Heavy," Smith's ode to Atlanta, where he has been with the Hawks since 2004, supports the release of the adizero Ghost 2.

Both spots are scheduled to break next week.
 
In “Wake-Up,” we hear an actual broadcast soundbite from the moment that Rose tore his ACL against the Philadelphia 76ers. Time seemingly stops in Chicago, where people throughout the city, including sports bars, in taxis, at home, on Lake Street Bridge and South Side neighborhoods and parks, are frozen. The action then cuts to Rose working out in a gym, which enables the citizens of Chicago to regain their mobility.

The commercial ends with Rose walking through the player’s tunnel at a United Center to the crescendo of fans anticipating his return to the court. (See the full spot here.)

Rose had surgery on May 12, with doctors estimating between 8-12 months before the NBA's 2010-11 MVP  could reclaim his spot with the Bulls. He appeared in just 27 games during the 2011-12 lockout-shortened season due to other injuries.

Where Rose's spot contains no vocals, Smith's ad is narrated by the player himself.

"They say the hopes of a franchise are heavy," Smith begins as we see shots of him hitting the court at Philips Arena. "And that they are nothing compared to the hopes of a city. The weight, they say, can be impossible to carry."

As we see Smith in various locations throughout Atlanta, he continues his soliloquy. "They say there's no telling what something that heavy can do." Then, holding up the adizero Ghost 2 he states, "I say, there's no telling what light can do." (See the full spot here.)

The conversation for both players continues online via such social media destinations as YouTube, Facebook and Twitter.

Rose's signature line includes jackets, hoodies, T-shirts, shorts, pants, hats and socks to match each colorway of the shoe.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," Rose said during a recent launch event. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Last season, Smith had career highs in points (18.8 per game) and rebounds (9.6). Regarding his adidas shoe, the Hawks co-captain offered, “With my type of the game, I need speed. I can’t have a shoe that weighs me down. The adizero Ghost 2 is light, and has support for when I’m driving to the basket. Plus the shoe’s got style too with the patent leather toe—clean and sleek so you can look good while you play good.”

Adidas' other major NBA endorser, Dwight Howard, is currently rehabbing his back following surgery early this year. He went on a tour of China during August under the adidas banner, the same month he was traded from the Orlando Magic to the Los Angeles Lakers in a 12-player deal that also involved the 76ers and Denver Nuggets. The Lakers have not made a timetable for his return, but he currently is going through workouts with members of the team's coaching staff.

Adidas is expected to unveil Howard's first shoe with Lakers' colors as well as marketing support, but have yet to reveal details.

Adidas Builds Alliance With Derrick Rose Via Lifestyle Elements

D-Rose Hits Comeback Trail With Adidas

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