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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep132012

Adidas Builds Alliance With Derrick Rose, Adding Lifestyle Elements To Shoe Line

By Barry Janoff

September 13, 2012: Derrick Rose may be recovering from ACL surgery on his left knee, but that has not stopped Brand D-Rose from kicking up new activations.

Adidas, one of Rose's prime marketing partners, is banking on the NBA point guard making a full recovery and continuing to build his brand both on and off the court. The company has extended its alliance with Rose from footwear to lifestyle elements with the unveiling of the D Rose 3 signature basketball shoe and apparel collection. The new items also come with a new D-Rose logo.

Adidas called the D Rose 3 the "most premium and personal Derrick Rose signature shoe to date," with the worldwide launch scheduled for Oct. 4.

Rose has been with adidas since being drafted by the Chicago Bulls in 2008 as the NBA's No. 1 overall pick. He was named Rookie of the Year in 2008-09 and  NBA MVP in 2010-11. However, the point guard played in only 39 games during the lockout shortened 66-game season due to injuries, then tore his ACL in the opening game in the first round of the playoffs versus the Philadelphia 76ers.

The prognosis is that he could return to action by early 2013. Adidas' other major NBA endorser, Dwight Howard, is also undergoing rehabilitaton for spinal surgery as he prepares for the 2012-13 season, his first with the Los Angeles Lakers after being traded from the Orlando Magic.

His other endorsement deals include Coca-Cola's Powerade sports drink, 2K videogames and Skullcandy headphones and earbuds.

Adidas said the shoes will hit retail in away (black/white/red) and home (grey/black/red) colorways, then will roll out in seven additional colors through the end of the year. MSRP is $160.

The apparel line will include  jackets, hoodies, T-shirts, shorts, pants, hats and socks to match each colorway of the shoe.

According to Rose, the design of the shoes and apparel will pay homage to his family and to the city of Chicago.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," Rose said during a launch event on Thursday. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Adidas has been tracking Rose's post-season rehabilitation, recently launching a campaign around his comeback efforts, complete with a TV spot and dedicated Web destination, under the umbrella theme,"The Return."

The new shoe and apparel collection is expected to get multi-media support via TV, print and digital, including social media destinations Facebook, Twitter and YouTube.

"The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play,"  said Lawrence Norman, vp-adidas global basketball. "Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose."

Adidas, Derrick Rose 'The Return' Campaign

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