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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep132012

Adidas Builds Alliance With Derrick Rose, Adding Lifestyle Elements To Shoe Line

By Barry Janoff

September 13, 2012: Derrick Rose may be recovering from ACL surgery on his left knee, but that has not stopped Brand D-Rose from kicking up new activations.

Adidas, one of Rose's prime marketing partners, is banking on the NBA point guard making a full recovery and continuing to build his brand both on and off the court. The company has extended its alliance with Rose from footwear to lifestyle elements with the unveiling of the D Rose 3 signature basketball shoe and apparel collection. The new items also come with a new D-Rose logo.

Adidas called the D Rose 3 the "most premium and personal Derrick Rose signature shoe to date," with the worldwide launch scheduled for Oct. 4.

Rose has been with adidas since being drafted by the Chicago Bulls in 2008 as the NBA's No. 1 overall pick. He was named Rookie of the Year in 2008-09 and  NBA MVP in 2010-11. However, the point guard played in only 39 games during the lockout shortened 66-game season due to injuries, then tore his ACL in the opening game in the first round of the playoffs versus the Philadelphia 76ers.

The prognosis is that he could return to action by early 2013. Adidas' other major NBA endorser, Dwight Howard, is also undergoing rehabilitaton for spinal surgery as he prepares for the 2012-13 season, his first with the Los Angeles Lakers after being traded from the Orlando Magic.

His other endorsement deals include Coca-Cola's Powerade sports drink, 2K videogames and Skullcandy headphones and earbuds.

Adidas said the shoes will hit retail in away (black/white/red) and home (grey/black/red) colorways, then will roll out in seven additional colors through the end of the year. MSRP is $160.

The apparel line will include  jackets, hoodies, T-shirts, shorts, pants, hats and socks to match each colorway of the shoe.

According to Rose, the design of the shoes and apparel will pay homage to his family and to the city of Chicago.

"The D Rose 3 signature collection is special to me because I worked side-by-side with adidas on everything from materials to fit to colors to make it the best we've done yet," Rose said during a launch event on Thursday. "I love the new logo that calls out the most important things to me: my family, basketball and the city of Chicago."

Adidas has been tracking Rose's post-season rehabilitation, recently launching a campaign around his comeback efforts, complete with a TV spot and dedicated Web destination, under the umbrella theme,"The Return."

The new shoe and apparel collection is expected to get multi-media support via TV, print and digital, including social media destinations Facebook, Twitter and YouTube.

"The D Rose signature collection continues our mission to work closely with Derrick to create the best performing products in the world that are built specifically for his electrifying style of play,"  said Lawrence Norman, vp-adidas global basketball. "Launching the new D Rose logo is a historic moment for our partnership. The premium and personal style and high performance elements of this collection represent the future of our product direction with Derrick Rose."

Adidas, Derrick Rose 'The Return' Campaign

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