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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Adidas, VIrgin Galactic Sees The Shape Of Things To Come For Capt. Kirk, Major Tom

By Barry Janoff

Janaury 16, 2016: Adidas has already put athletic shoes and sportswear on players in soccer, basketball, hockey, tennis, college and other sports around the world.

Now, adidas is boldly going where no athletic wear firm has gone before by preparing to outfit pilots headed to other-worldly adventures.

Y-3, a collaboration between adidas and Japanese designer Yohji Yamamoto formed more than more than ten years ago to create and market high-end sportswear, has been signed by Virgin Galactic to "take on the challenge of jointly designing and then producing the complete range of garments required for our commercial spaceflight operations."

Virgin Galactic, under the auspices of Sir Richard Branson, has stated as its mission, "To become the spaceline for Earth; democratizing access to space for the benefit of life on Earth."

According to Virgin Galactic, "We’re focused on getting SpaceShipTwo and LauncherOne into commercial service," and some "700 future astronauts have already paid deposits for their flights on SpaceShipTwo," with LauncherOne to be used as a shuttle by other companies to transport equipment to and from space satellites and space stations."

In October 2014, a SpaceShipTwo crashed during a test flight, killing one pilot and seriously injuring the other.

More than create footwear that would withstand the rigors of slam dunks and bend-it-like-Beckham soccer kicks or sportswear that can take a beating on the gridiron, Y-3 has been charged with producing garments and shoes that would keep Captain Kirk and Major Tom not only safe and fully operational, but also looking good.

During the alliance launch in Spaceport America in New Mexico this past Thursday (Jan. 14), the design heads from both Y-3 and Virgin Galactic revealed the prototype flight-suit and shoes to be worn by the space pilots.

"Everything is done for a functional reason. The ability to move freely about the cockpit and operate the spaceship," said Lawrence Midwood, senior director design, adidas Y-3, said in a supporting spot to reveal the alliance with Y-3 as well as prototype designs. "And safety is obviously of paramount importance.

Under the agreement with Virgin Galactic, Y-3 will be responsible for everything from flight-suits for our future astronauts and pilots, to garments worn by our operations and maintenance teams as well as our hosting staff.

Y-3 joins Land Rover as a lead sponsor for Virgin Atlantic.

Footwear now on the market from Y-3 can cost upward of $400, jackets as much as $700.

"It's very pioneering. It's very bold. It's something that will change how we view life on this planet," said Adam Wells, head of design for Virgin Galactic. We are developing what is truly original. The first reaction you should have to it is that it's unfamiliar."

According to Wells, although the goal is to outfit space pilots, the collaboration with Y-3 will also be used to "explore the potential to create innovative apparel and accessories — both for our staff and for our pioneering customers — that is appropriately functional and fit-for-purpose, is thoughtfully and elegantly crafted, and is fulfilling and fun to wear and use.

“Our evolution into a fully-functioning spaceline presents unprecedented opportunities to create original designs in support of our unique customer experience.," said Wells. "The greatest synergy we have with Y-3 is that it is a forward-looking enterprise that is looking to define the future."

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