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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct222015

Marketers Swimming Upstream For First NFL-Yahoo! Global Live Stream Game

By Barry Janoff

October 22, 2015: The Buffalo Bills may be 3-3 and the Jacksonville Jaguars are struggling at 1-5, but some three dozen marketers — led by Dairy Queen and Toyota — are on-board for their NFL game this Sunday.

The key selling point? Not that the game is being played in London's Wembley Stadium as part of the NFL's International Series, but that it will be the first global live stream of a regular season NFL game across connected devices via Yahoo! (Oct. 25, 9:30 AM ET/2:30 PM London time).

Yahoo!’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships.

Dairy Queen is the pre-game show sponsor on Yahoo!, and Toyota will sponsor the halftime show.

In addition, advertisers include American Express, Applebee’s, Arby's, Bose, Burlington Stores, Cadillac, Chrysler, CiCi’s Pizza, Citi, CompareCards.com, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl’s, Lincoln, Microsoft, Nationwide, Papa John's, Redd's Apple Ale, Snickers, Subway Restaurants, T-Mobile and Totino’s.

Yahoo! paid some $20 million for the rights to stream the game, according to industry analysts. Yahoo! is said to be guaranteeing 3.5 million live streams in the U.S.

Yahoo! has created a dedicated Web portal and also is supporting with social media, including a #WatchWithTheWorld platform on Twitter.

Yahoo! was initially charging $200,000 for a 30-second ad, but cut that to $100,000, according to Reuters. Industry analysts say the cost may have dropped to $50,000 this week.

The Bills-Jaguars game will be made available across multiple properties, including Yahoo!, Yahoo! Sports, Yahoo! Screen, and Tumblr, which reach more than one billion monthly users, per Yahoo!.

The game will also be televised in the both the Buffalo and Jacksonville markets.

"We're thrilled to have some of the world’s top brands working with Yahoo! to engage NFL fans around this historic live stream," Lisa Utzschneider, chief revenue officer for Yahoo!, said in a statement. "We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo!, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV."

According to Yahoo!, marketers were able to buy global or U.S. only ads. Yahoo! said all ad space had been sold.

The game will be produced by CBS.

Beyond the live stream, advertisers will be able to "leverage Yahoo’s demographic and viewership data for retargeting at scale to engage their audiences with display, video, native and search advertising across Yahoo’s properties," according to the Sunnyvale, Calif.-based firm.

In related news, the NFL said today that it has extended its agreement to play regular-season games at London’s Wembley Stadium for an additional five years, meaning that at least two games per year will be played at Wembley through 2020. The NFL said that Jaguars-Bills game will be the 13th game played in London and will see the one-millionth NFL fan through the turnstiles.

"We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo!, along with opportunities for advertisers to reach these digital fans."

The Jaguars are in the third year of a four-year commitment to play one home game in London per year and have also extended that agreement through 2020.

"The NFL has always been committed to being at the forefront of media innovation," NFL commissioner Roger Goodell said when the Yahoo! deal was unveiled this past June. "Through this partnership with Yahoo! — one of the world's most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape."

The NFL said it would leverage Yahoo!'s global audience, digital advertising capabilities and delivery platforms, which span desktop, mobile, tablet, connected TVs and set-top boxes "to ensure that the Bills-Jaguars game is accessible on every screen globally."

NFL-Yahoo! Set 'Historic' Live Stream Deal

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