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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Oct222015

Marketers Swimming Upstream For First NFL-Yahoo! Global Live Stream Game

By Barry Janoff

October 22, 2015: The Buffalo Bills may be 3-3 and the Jacksonville Jaguars are struggling at 1-5, but some three dozen marketers — led by Dairy Queen and Toyota — are on-board for their NFL game this Sunday.

The key selling point? Not that the game is being played in London's Wembley Stadium as part of the NFL's International Series, but that it will be the first global live stream of a regular season NFL game across connected devices via Yahoo! (Oct. 25, 9:30 AM ET/2:30 PM London time).

Yahoo!’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships.

Dairy Queen is the pre-game show sponsor on Yahoo!, and Toyota will sponsor the halftime show.

In addition, advertisers include American Express, Applebee’s, Arby's, Bose, Burlington Stores, Cadillac, Chrysler, CiCi’s Pizza, Citi, CompareCards.com, Danone Nations Cup, eHealth.com, Emirates Airline, Esurance, KFC, Kohl’s, Lincoln, Microsoft, Nationwide, Papa John's, Redd's Apple Ale, Snickers, Subway Restaurants, T-Mobile and Totino’s.

Yahoo! paid some $20 million for the rights to stream the game, according to industry analysts. Yahoo! is said to be guaranteeing 3.5 million live streams in the U.S.

Yahoo! has created a dedicated Web portal and also is supporting with social media, including a #WatchWithTheWorld platform on Twitter.

Yahoo! was initially charging $200,000 for a 30-second ad, but cut that to $100,000, according to Reuters. Industry analysts say the cost may have dropped to $50,000 this week.

The Bills-Jaguars game will be made available across multiple properties, including Yahoo!, Yahoo! Sports, Yahoo! Screen, and Tumblr, which reach more than one billion monthly users, per Yahoo!.

The game will also be televised in the both the Buffalo and Jacksonville markets.

"We're thrilled to have some of the world’s top brands working with Yahoo! to engage NFL fans around this historic live stream," Lisa Utzschneider, chief revenue officer for Yahoo!, said in a statement. "We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo!, along with amazing opportunities for advertisers to reach these digital fans whether they watch on their desktop, smartphone, tablet or connected TV."

According to Yahoo!, marketers were able to buy global or U.S. only ads. Yahoo! said all ad space had been sold.

The game will be produced by CBS.

Beyond the live stream, advertisers will be able to "leverage Yahoo’s demographic and viewership data for retargeting at scale to engage their audiences with display, video, native and search advertising across Yahoo’s properties," according to the Sunnyvale, Calif.-based firm.

In related news, the NFL said today that it has extended its agreement to play regular-season games at London’s Wembley Stadium for an additional five years, meaning that at least two games per year will be played at Wembley through 2020. The NFL said that Jaguars-Bills game will be the 13th game played in London and will see the one-millionth NFL fan through the turnstiles.

"We’ve created a new way for viewers to enjoy one of their favorite sports live on Yahoo!, along with opportunities for advertisers to reach these digital fans."

The Jaguars are in the third year of a four-year commitment to play one home game in London per year and have also extended that agreement through 2020.

"The NFL has always been committed to being at the forefront of media innovation," NFL commissioner Roger Goodell said when the Yahoo! deal was unveiled this past June. "Through this partnership with Yahoo! — one of the world's most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape."

The NFL said it would leverage Yahoo!'s global audience, digital advertising capabilities and delivery platforms, which span desktop, mobile, tablet, connected TVs and set-top boxes "to ensure that the Bills-Jaguars game is accessible on every screen globally."

NFL-Yahoo! Set 'Historic' Live Stream Deal

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